# Sincerus Advisory

> Sincerus Advisory is an SEC-registered investment advisory firm in New York, NY, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 9, 2026.

- CRD: 300559
- Filed as: SINCERUS ADVISORY
- Legal name: Sincerus Advisory, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: New York, NY
- Filing period: October 2026
- Form ADV filing dated: March 9, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/300559
- AdvisorCensus page: https://advisorcensus.com/firm/sincerus-advisory-new-york-ny-300559

## Quick answers

**How is Sincerus Advisory compensated?**
On its Form ADV (Item 5.E, October 2026), Sincerus Advisory reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Sincerus Advisory charge?**
Its Form ADV Part 2A brochure dated March 9, 2026 states: Subscription: $5,000 to $20,000 a year (Comprehensive Financial Planning). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Sincerus Advisory located?**
Sincerus Advisory's principal office is in New York, NY, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Sincerus Advisory registered with the SEC or a state?**
Sincerus Advisory is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 300559.

**How much does Sincerus Advisory manage?**
Sincerus Advisory reports $221,968,163 in regulatory assets under management in its Form ADV filing dated March 9, 2026 (92% discretionary).

**How have Sincerus Advisory's assets and staff changed since 2021?**
In the Form ADV data for Sincerus Advisory: Regulatory assets under management: $73,015,000 in the October 2021 data and $221,968,163 in the October 2026 data, up 204%. Total employees: 3 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sincerus Advisory serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (113); high net worth individuals (45); corporations or other businesses not listed above (7).

**Which custodians does Sincerus Advisory use?**
Sincerus Advisory's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Sincerus Advisory report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/300559

**Does Sincerus Advisory state an account minimum?**
Its Form ADV Part 2A brochure dated March 9, 2026 says: "We provide financial planning and portfolio management services to individuals, high net-worth individuals, and entities such as corporations, businesses, pension and profit-sharing plans, charitable organizations, and others. We do not require a minimum account size."

**What changed in Sincerus Advisory's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $180,135,846 to $221,968,163 (+23%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 9, 2026)

- Account minimum: None

> We provide financial planning and portfolio management services to individuals, high net-worth individuals, and entities such as corporations, businesses, pension and profit-sharing plans, charitable organizations, and others. We do not require a minimum account size.

- Minimum annual fee: $7,000

> The minimum annual fee for any of our investment advisory services is $7,000.

- Subscription: $5,000 to $20,000 a year (Comprehensive Financial Planning)

> This ongoing fee can range between $5,000.00 and $20,000.00 annually, depending on the complexity and needs of the client.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $221,968,163
- Discretionary: $203,782,947
- Non-discretionary: $18,185,216

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 113 | $61,207,023 |
| High net worth individuals | 45 | $114,368,097 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $2,078,123 |
| Charitable organizations | 3 | $20,437,499 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 7 | $23,877,421 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2020 (6 years)
- Employees: 4 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, GA, NH, NJ, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- New York, NY

### Websites listed on Form ADV (Item 1.I)
- planningtowealth.com
- sincerusadv.com
- Facebook @sincerusadvisory
- Instagram @planningtowealth
- LinkedIn @sincerus-advisory
- LinkedIn @dannryan
- LinkedIn @valeriewilliamscic
- X @nywealthadvisor

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $73,015,000 | 3 | June 8, 2021 |
| October 2022 | $108,564,000 | 4 | March 8, 2022 |
| October 2023 | $120,619,325 | 4 | March 16, 2023 |
| October 2024 | $155,577,159 | 3 | February 29, 2024 |
| October 2025 | $180,135,846 | 3 | May 29, 2025 |
| October 2026 | $221,968,163 | 4 | March 9, 2026 |

Regulatory assets under management: $73,015,000 in the October 2021 data and $221,968,163 in the October 2026 data, up 204%.
Total employees: 3 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $180,135,846 to $221,968,163 (+23%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sincerus Advisory (CRD 300559): Form ADV filing data as of October 2026.