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has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?" }, { "item": "11.D(5)", "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?" } ], "city_as_filed": "SUMMIT", "url": "https://advisorcensus.com/firm/simplicity-wealth-summit-nj-300572", "display_name": "Simplicity Wealth", "summary": "Simplicity Wealth is an SEC-registered investment advisory firm in Summit, NJ, registered since 2019, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 8, 2026.", "citation": "AdvisorCensus. Simplicity Wealth (CRD 300572): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for businesses (other than small businesses) or institutional clients", "Selection of other advisers (including private fund managers)", "Publication of periodicals or newsletters", "Educational seminars/workshops" ], "quick_answers": [ { "q": "How is Simplicity Wealth compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Simplicity Wealth reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)." }, { "q": "What does Simplicity Wealth's brochure say about its fees?", "a": "Its Form ADV Part 2A brochure dated July 8, 2026 states: Asset-based fee: 0.1% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement." }, { "q": "Where is Simplicity Wealth located?", "a": "Simplicity Wealth's principal office is in Summit, NJ, according to its Form ADV; the August 2026 filing also lists 26 other offices (Schedule D, Section 1.F)." }, { "q": "Is Simplicity Wealth registered with the SEC or a state?", "a": "Simplicity Wealth is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 300572." }, { "q": "How much does Simplicity Wealth manage?", "a": "Simplicity Wealth reports $4,271,040,743 in regulatory assets under management in its Form ADV filing dated July 8, 2026 (98% discretionary)." }, { "q": "How have Simplicity Wealth's assets and staff changed since 2021?", "a": "In the Form ADV data for Simplicity Wealth: Regulatory assets under management: $164,761,163 in the October 2021 data and $4,271,040,743 in the October 2026 data, up 2492%. Total employees: 42 in October 2021 and 424 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Simplicity Wealth serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (7,811); high net worth individuals (645); other investment advisers (36)." }, { "q": "Which custodians does Simplicity Wealth use?", "a": "Simplicity Wealth's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co, Principal Financial Group and Truist as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Simplicity Wealth report any disciplinary disclosures?", "a": "Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation), 11.D(4) (another regulator's order in the past ten years), and 11.D(5) (another regulator's denial, suspension, or revocation of a registration or license, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/300572" }, { "q": "Does Simplicity Wealth state an account minimum?", "a": "Its Form ADV Part 2A brochure dated July 8, 2026 says: \"There is no account minimum.\"" }, { "q": "What changed in Simplicity Wealth's recent Form ADV filings?", "a": "In the August 2026 filing data: Added the business name Sachs Financial." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 164761163.0, "total_employees": 42, "filing_date": "2021-09-13" }, { "period": "2022-10-01", "regulatory_assets_under_management": 172714596.0, "total_employees": 41, "filing_date": "2022-09-16" }, { "period": "2023-10-01", "regulatory_assets_under_management": 201035405.0, "total_employees": 130, "filing_date": "2023-09-10" }, { "period": "2024-10-01", "regulatory_assets_under_management": 3166555578.0, "total_employees": 159, "filing_date": "2024-09-20" }, { "period": "2025-10-01", "regulatory_assets_under_management": 3598410848.0, "total_employees": 242, "filing_date": "2025-03-26" }, { "period": "2026-10-01", "regulatory_assets_under_management": 4271040743.0, "total_employees": 424, "filing_date": "2026-07-08" } ], "recent_changes": [ { "period": "2026-08-01", "period_label": "August 2026", "notes": [ "Added the business name Sachs Financial." ] }, { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "No longer lists the business name Elite Financial Planning Services LLC.", "No longer lists the business name Financial Security Management Agency.", "No longer lists the business name Abundant Living Financial Services.", "No longer lists the business name North American Financial Services.", "No longer lists the business name Preservation Wealth Consultants.", "No longer lists the business name Triumph Planning Solutions LLC.", "No longer lists the business name Front Page Financial Advisors.", "No longer lists the business name Bluerock Financial Management.", "No longer lists the business name Best Interest Wealth Planning.", "No longer lists the business name First Fruit Asset Management.", "No longer lists the business name Guardian Wealth Management.", "No longer lists the business name Greenefi Wealth Strategies.", "No longer lists the business name Abrams Insurance Solutions.", "No longer lists the business name The Retirement Strategies.", "No longer lists the business name Reliant Wealth Management.", "No longer lists the business name Hoffman Wealth Management.", "No longer lists the business name The Core Financial Group.", "No longer lists the business name Sawtooth Wealth Advisors.", "No longer lists the business name King Financial Services.", "No longer lists the business name Hines Wealth Management.", "No longer lists the business name Hermann Financial Group.", "No longer lists the business name Green Wealth Management.", "No longer lists the business name Freedom Wealth Services.", "No longer lists the business name Help Protect and Grow.", "No longer lists the business name Dream Cap Investments.", "No longer lists the business name Zara Financial Group.", "No longer lists the business name Hathaway Investments.", "No longer lists the business name Prestige Financial.", "No longer lists the business name Personal Economics.", "No longer lists the business name 1st Choice Wealth.", "No longer lists the business name Wealth for Life.", "No longer lists the business name Cathures Wealth.", "No longer lists the business name Siamo Advisors.", "No longer lists the business name Sage Financial.", "No longer lists the business name UFC Wealth.", "No longer lists the business name Retire Pro.", "Added the business name Prosperity and Legacy Wealth Management.", "Added the business name Insight College and Financial Solutions.", "Added the business name Universal Financial Consultants (UFC).", "Added the business name Personal Economics Financial Group.", "Regulatory assets under management went from $3,598,410,848 to $4,271,040,743 (+19%).", "Employees performing advisory functions went from 242 to 190.", "Added the business name Abrams Inc.", "Added the business name Benefit RFP.", "Added the business name SSTX Wealth.", "Added the business name Map Advisory.", "Added the business name NMS Portfolio.", "Added the business name SBC Financial.", "Added the business name Larkins Wealth.", "Added the business name Retirement Key.", "Added the business name Turnstart Wealth.", "Added the business name Beneficial Wealth.", "Added the business name Clark Wealth, LLC.", "Added the business name Integrative Wealth.", "Added the business name Liquidity Partners.", "Added the business name Retire Estate Plan.", "Added the business name Wise Women Prosper.", "Added the business name FWA Wealth Advisors.", "Added the business name Hurt and Associates.", "Added the business name Modern Edge Capital.", "Added the business name Simplicity Guardian.", "Added the business name Rightway Investments.", "Added the business name Chart Wells Financial.", "Added the business name Harbour View Advisors.", "Added the business name Heart Financial Group.", "Added the business name Legacy Private Wealth.", "Added the business name M S Wealth Management.", "Added the business name NCI Wealth Management.", "Added the business name Vogel Financial Group.", "Added the business name Abood Wealth Management.", "Added the business name Hines-Wealth Management.", "Added the business name Generational Wealth Team.", "Added the business name Juliet Cardona Financial.", "Added the business name Erisman Wealth Management.", "Added the business name Fairway Financial Partners.", "Added the business name McGlinn Financial Services.", "Added the business name Smiths Financial Solutions.", "Added the business name Triumph Planning Solutions.", "Added the business name Ataraxis Financial Planning.", "Added the business name Bluepoint Wealth Management.", "Added the business name Caruther's Wealth Solutions.", "Added the business name Empowered Wealth Management.", "Added the business name J Martin Financial Services.", "Added the business name Macmunn Financial Mangement.", "Added the business name Next Phase Money Management.", "Added the business name Principled Insurance Agency.", "Added the business name Sage Financial Network Inc..", "Added the business name Wealth Management of America.", "Added the business name First Fruits Asset Management.", "Added the business name Retirement Income Specialists.", "Added the business name Develop Your College Game Plan.", "Added the business name Memorial Asset Protection Plan.", "Added the business name Professional Planning Services.", "Added the business name Estate and Retirement Resources.", "Added the business name Strategic Wealth Planning Group.", "Added the business name Hoffman Griffith Wealth Planning.", "Added the business name Tax Smart Investing and Planning.", "Changed its office addresses in Clearwater, FL.", "Changed its office addresses in Fayetteville, AR.", "Changed its office addresses in Lewis Center, OH.", "Changed its office addresses in Twin Falls, ID.", "Added an office in Berkeley Heights, NJ.", "Added an office in Brookhaven, GA.", "Added an office in Cream Ridge, NJ.", "Added an office in Farmers Branch, TX.", "Added an office in Gig Harbor, WA.", "Added an office in Lake Oswego, OR.", "Added an office in Medina, MN.", "Added an office in Ocala, FL.", "Added an office in Olympia, WA.", "Added an office in Palm Beach, FL.", "Added an office in Walnut Creek, CA.", "No longer lists an office in Akron, OH.", "No longer lists an office in Camp Hill, PA.", "No longer lists an office in Carlsbad, CA.", "No longer lists an office in Carrollton, TX.", "No longer lists an office in Chardon, OH.", "No longer lists an office in Charlotte, NC.", "No longer lists an office in Dallas, TX.", "No longer lists an office in Denver, CO.", "No longer lists an office in Eden Prairie, MN.", "No longer lists an office in Flagstaff, AZ.", "No longer lists an office in Florence, KY.", "No longer lists an office in Fort Lauderdale, FL.", "No longer lists an office in Glastonbury, CT.", "No longer lists an office in Greenwood Village, CO.", "No longer lists an office in Hampshire, IL.", "No longer lists an office in Hoover, AL.", "No longer lists an office in Houston, TX.", "No longer lists an office in Hudson, MA.", "No longer lists an office in Huntington Beach, CA.", "No longer lists an office in Lafayette, LA.", "No longer lists an office in Lenexa, KS.", "No longer lists an office in Logan, UT.", "No longer lists an office in Mandeville, LA.", "No longer lists an office in Memphis, TN.", "No longer lists an office in Miami, FL.", "No longer lists an office in Northfield, NJ.", "No longer lists an office in Old Hickory, TN.", "No longer lists an office in Orange Park, FL.", "No longer lists an office in Palm Beach Gardens, FL.", "No longer lists an office in Palm Harbor, FL.", "No longer lists an office in Phoenix, AZ.", "No longer lists an office in Plano, TX.", "No longer lists an office in Plymouth, MA.", "No longer lists an office in Ponte Vedra Beach, FL.", "No longer lists an office in Prairie Village, KS.", "No longer lists an office in Raleigh, NC.", "No longer lists an office in Reno, NV.", "No longer lists an office in Riverside, CT.", "No longer lists an office in Rochester, NY.", "No longer lists an office in Sacramento, CA.", "No longer lists an office in San Diego, CA.", "No longer lists an office in Santa Clarita, CA.", "No longer lists an office in Spokane Valley, WA.", "No longer lists an office in Stephenville, TX.", "No longer lists an office in Tryon, NC.", "No longer lists an office in Vienna, OH.", "No longer lists an office in West des Moines, IA.", "No longer lists an office in Westerville, OH.", "No longer lists an office in Winter Park, FL.", "No longer lists an office in Woodbury, MN.", "No longer lists an office in Woods Cross, UT." ] } ], "fees_from_brochure": { "source": "Form ADV Part 2A brochure dated July 8, 2026", "tiers": [], "flat_rate": null, "stated_range": "0.1% to 2% a year", "stated_maximum": null, "account_minimum": "None", "account_minimum_may_be_waived": false, "minimum_annual_fee": null, "figures": [ { "label": "Asset-based fee", "statements": [ "Asset-based fee: 0.1% to 2% a year (a range, as the brochure states it)" ], "quotes": [ "Advisory fees are typically based on a percentage of your advisory assets under management and range from 0.10% to 2.00%." ] }, { "label": "Account minimum", "statements": [ "Account minimum: None" ], "quotes": [ "There is no account minimum." ] } ], "quotes": [ "Advisory fees are typically based on a percentage of your advisory assets under management and range from 0.10% to 2.00%.", "There is no account minimum." ], "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable." }, "custodians": [ { "name": "Charles Schwab & Co", "name_as_filed": "CHARLES SCHWAB & CO", "affiliated": false }, { "name": "Principal Financial Group", "name_as_filed": "PRINCIPAL FINANCIAL GROUP", "affiliated": false }, { "name": "Truist", "name_as_filed": "TRUIST", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/simplicity-wealth-summit-nj-300572.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 7811, "fewer_than_5": false, "raum": 1078734952.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 645, "fewer_than_5": false, "raum": 634591388.0 }, { "type": "banking_thrift", "label": "Banking or thrift institutions", "count": 2, "fewer_than_5": false, "raum": 44081928.0 }, { "type": "investment_companies", "label": "Investment companies", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "business_development_companies", "label": "Business development companies", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "pooled_investment_vehicles", "label": "Pooled investment vehicles (other than investment companies and business development companies)", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "state_municipal", "label": "State or municipal government entities (including government pension plans)", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "other_investment_advisers", "label": "Other investment advisers", "count": 36, "fewer_than_5": false, "raum": 2513632475.0 }, { "type": "insurance_companies", "label": "Insurance companies", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "sovereign_wealth_foreign_official", "label": "Sovereign wealth funds and foreign official institutions", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "other", "label": "Other", "count": 0, "fewer_than_5": false, "raum": 0.0 } ], "disclosure_line": "Reports 3 disclosure items on Form ADV Item 11.", "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/300572", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }