# Sierra Investment Management, LLC > Sierra Investment Management, LLC is an SEC-registered investment advisory firm in Santa Monica, CA, registered since 1992, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 15, 2026. - CRD: 106615 - Filed as: SIERRA INVESTMENT MANAGEMENT, LLC - Registration: SEC-registered investment adviser (status as filed: Approved) - Location: Santa Monica, CA - Filing period: October 2026 - Form ADV filing dated: July 15, 2026 - SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/106615 - AdvisorCensus page: https://advisorcensus.com/firm/sierra-investment-management-llc-santa-monica-ca-106615 ## Quick answers **How is Sierra Investment Management, LLC compensated?** On its Form ADV (Item 5.E, October 2026), Sierra Investment Management, LLC reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure. **Where is Sierra Investment Management, LLC located?** Sierra Investment Management, LLC's principal office is in Santa Monica, CA, according to its Form ADV. **Is Sierra Investment Management, LLC registered with the SEC or a state?** Sierra Investment Management, LLC is an SEC-registered investment advisory firm, registered since 1992. Status as filed: Approved. CRD 106615. **How much does Sierra Investment Management, LLC manage?** Sierra Investment Management, LLC reports $360,899,484 in regulatory assets under management in its Form ADV filing dated July 15, 2026 (100% discretionary). **How have Sierra Investment Management, LLC's assets and staff changed since 2021?** In the Form ADV data for Sierra Investment Management, LLC: Regulatory assets under management: $516,660,310 in the October 2021 data and $360,899,484 in the October 2026 data, down 30%. Total employees: 38 in October 2021 and 34 in October 2026. Assets under management move with markets as well as with clients coming and going. **What types of clients does Sierra Investment Management, LLC serve?** By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (193); high net worth individuals (101); pension and profit sharing plans (but not the plan participants or government pension plans) (7). **Which custodians does Sierra Investment Management, LLC use?** Sierra Investment Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets. **Does Sierra Investment Management, LLC report any disciplinary disclosures?** Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106615 **What changed in Sierra Investment Management, LLC's recent Form ADV filings?** In the April 2026 filing data: Registered or notice-filed in LA. Updated its list of owners and control persons (Schedule A). ## From the Form ADV filing ### Compensation (Item 5.E) - A percentage of assets under your management ### Custodians (Schedule D, Section 5.K(3)) - Charles Schwab & Co., Inc. Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian. ### Regulatory assets under management (Item 5.F) - Total: $360,899,484 - Discretionary: $360,899,484 - Non-discretionary: $0 ### Clients (Item 5.D) | Client type | Clients | Assets | | --- | --- | --- | | Individuals (other than high net worth individuals) | 193 | $75,707,184 | | High net worth individuals | 101 | $259,304,544 | | Banking or thrift institutions | 0 | $0 | | Investment companies | 0 | $0 | | Business development companies | 0 | $0 | | Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 | | Pension and profit sharing plans (but not the plan participants or government pension plans) | 7 | $12,279,064 | | Charitable organizations | 1 | $712,790 | | State or municipal government entities (including government pension plans) | 0 | $0 | | Other investment advisers | 0 | $0 | | Insurance companies | 0 | $0 | | Sovereign wealth funds and foreign official institutions | 0 | $0 | | Corporations or other businesses not listed above | 3 | $2,109,916 | | Other | 7 | $10,785,986 | ### Advisory services (Item 5.G) - Financial planning services - Portfolio management for individuals and/or small businesses - Other ### Firm details - Registered since: 1992 (33 years) - Employees: 34 total, 8 performing advisory functions - Wrap fee program participation: No - States registered or notice-filed: CA, CO, LA, PA, TX, WA - Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11. ### Websites listed on Form ADV (Item 1.I) - sierrainvestment.com - Facebook facebook.com - LinkedIn @sierra-investment-management - YouTube @UCL-NNuTQ7q7sz_r6fpVYKSw ## Assets and staff over time | Data period | Regulatory assets under management | Employees | Filing dated | | --- | --- | --- | --- | | October 2021 | $516,660,310 | 38 | March 30, 2021 | | October 2022 | $495,113,666 | 40 | July 20, 2022 | | October 2023 | $415,631,220 | 40 | September 26, 2023 | | October 2024 | $388,113,000 | 51 | September 6, 2024 | | October 2025 | $385,106,648 | 31 | March 31, 2025 | | October 2026 | $360,899,484 | 34 | July 15, 2026 | Regulatory assets under management: $516,660,310 in the October 2021 data and $360,899,484 in the October 2026 data, down 30%. Total employees: 38 in October 2021 and 34 in October 2026. ## Changes in the filing (last 12 months) ### April 2026 - Registered or notice-filed in LA. - Updated its list of owners and control persons (Schedule A). ### January 2026 - No longer registered or notice-filed in NV. ## Source Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sierra Investment Management, LLC (CRD 106615): Form ADV filing data as of October 2026.