# Sierra Asset Management

> Sierra Asset Management is an SEC-registered investment advisory firm in Oakhurst, CA, registered since 1999, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 23, 2026.

- CRD: 108685
- Filed as: SIERRA ASSET MANAGEMENT
- Legal name: SAM Advisors, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Oakhurst, CA
- Filing period: October 2026
- Form ADV filing dated: July 23, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/108685
- AdvisorCensus page: https://advisorcensus.com/firm/sierra-asset-management-oakhurst-ca-108685

## Quick answers

**How is Sierra Asset Management compensated?**
On its Form ADV (Item 5.E, October 2026), Sierra Asset Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Sierra Asset Management charge?**
Its Form ADV Part 2A brochure dated July 23, 2026 states: Hourly rate: $180 to $250 an hour (Financial Planning). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Sierra Asset Management located?**
Sierra Asset Management's principal office is in Oakhurst, CA, according to its Form ADV.

**Is Sierra Asset Management registered with the SEC or a state?**
Sierra Asset Management is an SEC-registered investment advisory firm, registered since 1999. Status as filed: Approved. CRD 108685.

**How much does Sierra Asset Management manage?**
Sierra Asset Management reports $462,261,459 in regulatory assets under management in its Form ADV filing dated July 23, 2026 (99% discretionary).

**How have Sierra Asset Management's assets and staff changed since 2021?**
In the Form ADV data for Sierra Asset Management: Regulatory assets under management: $285,209,323 in the October 2021 data and $462,261,459 in the October 2026 data, up 62%. Total employees: 2 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sierra Asset Management serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (738); high net worth individuals (111); pension and profit sharing plans (but not the plan participants or government pension plans) (25).

**Which custodians does Sierra Asset Management use?**
Sierra Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Sierra Asset Management report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/108685

**What changed in Sierra Asset Management's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $385,441,124 to $462,261,459 (+20%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated July 23, 2026)

- Hourly rate: $180 to $250 an hour (Financial Planning)

> Our Financial Planning fees are calculated and charged on an hourly basis, ranging from $180.00 to $250.00 per hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $462,261,459
- Discretionary: $455,817,061
- Non-discretionary: $6,444,398

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 738 | $139,883,597 |
| High net worth individuals | 111 | $260,579,463 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 25 | $48,791,153 |
| Charitable organizations | 7 | $5,571,881 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 9 | $7,435,365 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 1999 (27 years)
- Employees: 3 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, ID, LA, OR, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- sierraam.com
- Facebook @SIERRAASSETMANAGEMENT
- LinkedIn @sierra-asset-management
- X @SAMADVISORS

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $285,209,323 | 2 | March 3, 2021 |
| October 2022 | $323,346,352 | 3 | March 8, 2022 |
| October 2023 | $273,164,966 | 3 | March 17, 2023 |
| October 2024 | $334,121,884 | 3 | March 25, 2024 |
| October 2025 | $385,441,124 | 3 | March 6, 2025 |
| October 2026 | $462,261,459 | 3 | July 23, 2026 |

Regulatory assets under management: $285,209,323 in the October 2021 data and $462,261,459 in the October 2026 data, up 62%.
Total employees: 2 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $385,441,124 to $462,261,459 (+20%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sierra Asset Management (CRD 108685): Form ADV filing data as of October 2026.