# Shotwell Rutter Baer Inc

> Shotwell Rutter Baer Inc is an SEC-registered investment advisory firm in Lansing, MI, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 29, 2026.

- CRD: 122789
- Filed as: SHOTWELL RUTTER BAER INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Lansing, MI
- Filing period: October 2026
- Form ADV filing dated: January 29, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/122789
- AdvisorCensus page: https://advisorcensus.com/firm/shotwell-rutter-baer-inc-lansing-mi-122789

## Quick answers

**How is Shotwell Rutter Baer Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Shotwell Rutter Baer Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

**How much does Shotwell Rutter Baer Inc charge?**
Its Form ADV Part 2A brochure dated January 29, 2026 states: Flat fee: $2,400 to $22,000 (project based financial planning); Flat fee: $2,400 (Initial Planning Engagement & Onboarding…). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Shotwell Rutter Baer Inc located?**
Shotwell Rutter Baer Inc's principal office is in Lansing, MI, according to its Form ADV; the September 2025 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Shotwell Rutter Baer Inc registered with the SEC or a state?**
Shotwell Rutter Baer Inc is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 122789.

**How much does Shotwell Rutter Baer Inc manage?**
Shotwell Rutter Baer Inc reports $183,887,687 in regulatory assets under management in its Form ADV filing dated January 29, 2026 (100% discretionary).

**How have Shotwell Rutter Baer Inc's assets and staff changed since 2021?**
In the Form ADV data for Shotwell Rutter Baer Inc: Regulatory assets under management: $115,529,819 in the October 2021 data and $183,887,687 in the October 2026 data, up 59%. Total employees: 4 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Shotwell Rutter Baer Inc serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (220); high net worth individuals (62).

**Which custodians does Shotwell Rutter Baer Inc use?**
Shotwell Rutter Baer Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Shotwell Rutter Baer Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/122789

**Does Shotwell Rutter Baer Inc state an account minimum?**
Its Form ADV Part 2A brochure dated January 29, 2026 says: "Shotwell Rutter Baer does not have a minimum portfolio size requirement."

**What changed in Shotwell Rutter Baer Inc's recent Form ADV filings?**
In the February 2026 filing data: Employees performing advisory functions went from 5 to 6. Regulatory assets under management went from $167,148,208 to $183,887,687 (+10%). No longer lists an office in Cheboygan, MI.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated January 29, 2026)

- Account minimum: None

> Shotwell Rutter Baer does not have a minimum portfolio size requirement.

- Flat fee: $2,400 to $22,000 (project based financial planning)

> The fee for project based financial planning is a fixed fee, typically ranging from $2,400 to $22,000.

- Flat fee: $2,400 (Initial Planning Engagement & Onboarding…)

> This initial engagement consists of a one-time fee of $2,400.00 payable at the start of the onboarding process.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $183,887,687
- Discretionary: $183,887,687
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 220 | $62,419,665 |
| High net worth individuals | 62 | $121,468,022 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2021 (5 years)
- Employees: 7 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, FL, HI, IN, MI, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2025 filing
- Cheboygan, MI

### Websites listed on Form ADV (Item 1.I)
- srbadvisors.com
- Facebook @SRBAdvisors
- YouTube @UC-x0N_t46OH15PsuCtEpyVw

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $115,529,819 | 4 | February 16, 2021 |
| October 2022 | $137,387,530 | 4 | February 28, 2022 |
| October 2023 | $127,351,542 | 5 | April 17, 2023 |
| October 2024 | $144,915,467 | 6 | March 14, 2024 |
| October 2025 | $167,148,208 | 7 | February 18, 2025 |
| October 2026 | $183,887,687 | 7 | January 29, 2026 |

Regulatory assets under management: $115,529,819 in the October 2021 data and $183,887,687 in the October 2026 data, up 59%.
Total employees: 4 in October 2021 and 7 in October 2026.

## Changes in the filing (last 12 months)

### February 2026
- Employees performing advisory functions went from 5 to 6.
- Regulatory assets under management went from $167,148,208 to $183,887,687 (+10%).
- No longer lists an office in Cheboygan, MI.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Shotwell Rutter Baer Inc (CRD 122789): Form ADV filing data as of October 2026.