{
  "crd_number": 307924,
  "slug": "serenity-investment-advisors-chicago-il-307924",
  "primary_business_name": "SERENITY INVESTMENT ADVISORS",
  "legal_name": "SERENITY INVESTMENT ADVISORS LLC",
  "dbas": [
    "SERENITY WEALTH MANAGEMENT"
  ],
  "city": "Chicago",
  "state": "IL",
  "country": "United States",
  "cbsa_code": "16980",
  "metro": {
    "cbsa_code": "16980",
    "common_name": "Chicago",
    "msa_name": "Chicago-Naperville-Elgin, IL-IN",
    "path": "/advisors/il/chicago"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2022-04-21",
  "years_registered": 4,
  "period": "2026-10-01",
  "filing_date": "2026-05-22",
  "carried_forward": false,
  "raum_total": 513621644.0,
  "raum_discretionary": 255339741.0,
  "raum_non_discretionary": 258281903.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 7,
  "advisory_employees": 5,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 110161398.0,
      "count": 364
    },
    "pension_profit_sharing": {
      "raum": 258281903.0,
      "count": 1
    },
    "high_net_worth_individuals": {
      "raum": 144938231.0,
      "count": 66
    },
    "corporations_other_businesses": {
      "raum": 240112.0,
      "count": 3
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "CO",
    "FL",
    "GA",
    "IL",
    "IN",
    "LA",
    "NC",
    "NM",
    "PA",
    "SC",
    "TX",
    "WI"
  ],
  "websites": [
    "https://serenitywm.com",
    "https://serenitywmnc.com",
    "https://serenitywmoc.com",
    "https://serenitywmwi.com",
    "https://yelp.com/biz/serenity-wealth-management-deerfield"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/307924",
  "city_as_filed": "CHICAGO",
  "url": "https://advisorcensus.com/firm/serenity-investment-advisors-chicago-il-307924",
  "display_name": "Serenity Investment Advisors",
  "summary": "Serenity Investment Advisors is an SEC-registered investment advisory firm in Chicago, IL, registered since 2022, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated May 22, 2026.",
  "citation": "AdvisorCensus. Serenity Investment Advisors (CRD 307924): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Serenity Investment Advisors compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Serenity Investment Advisors reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Serenity Investment Advisors located?",
      "a": "Serenity Investment Advisors' principal office is in Chicago, IL, according to its Form ADV; the June 2026 filing also lists 3 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Serenity Investment Advisors registered with the SEC or a state?",
      "a": "Serenity Investment Advisors is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 307924."
    },
    {
      "q": "How much does Serenity Investment Advisors manage?",
      "a": "Serenity Investment Advisors reports $513,621,644 in regulatory assets under management in its Form ADV filing dated May 22, 2026 (50% discretionary)."
    },
    {
      "q": "How have Serenity Investment Advisors' assets and staff changed since 2022?",
      "a": "In the Form ADV data for Serenity Investment Advisors: Regulatory assets under management: $159,258,000 in the October 2022 data and $513,621,644 in the October 2026 data, up 223%. Total employees: 3 in October 2022 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Serenity Investment Advisors serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (364); high net worth individuals (66); corporations or other businesses not listed above (3)."
    },
    {
      "q": "Which custodians does Serenity Investment Advisors use?",
      "a": "Serenity Investment Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Principal Securities, Inc. as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Serenity Investment Advisors report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/307924"
    },
    {
      "q": "Does Serenity Investment Advisors state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated February 27, 2026 says: \"The Advisor does not have any minimum requirements for opening or maintaining an account.\""
    },
    {
      "q": "What changed in Serenity Investment Advisors' recent Form ADV filings?",
      "a": "In the June 2026 filing data: Employees performing advisory functions went from 4 to 5. Registered or notice-filed in GA, PA."
    }
  ],
  "filing_history": [
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 159258000.0,
      "total_employees": 3,
      "filing_date": "2022-06-16"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 234722952.0,
      "total_employees": 4,
      "filing_date": "2023-06-02"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 296884000.0,
      "total_employees": 4,
      "filing_date": "2024-08-30"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 375958274.0,
      "total_employees": 6,
      "filing_date": "2025-06-16"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 513621644.0,
      "total_employees": 7,
      "filing_date": "2026-05-22"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Employees performing advisory functions went from 4 to 5.",
        "Registered or notice-filed in GA, PA."
      ]
    },
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Regulatory assets under management went from $375,958,274 to $513,621,644 (+37%).",
        "Employees performing advisory functions went from 5 to 4.",
        "Added an office in Costa Mesa, CA."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Registered or notice-filed in LA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated February 27, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "The Advisor does not have any minimum requirements for opening or maintaining an account."
        ]
      }
    ],
    "quotes": [
      "The Advisor does not have any minimum requirements for opening or maintaining an account."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Principal Securities, Inc.",
      "name_as_filed": "PRINCIPAL SECURITIES, INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/serenity-investment-advisors-chicago-il-307924.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 364,
      "fewer_than_5": false,
      "raum": 110161398.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 66,
      "fewer_than_5": false,
      "raum": 144938231.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 1,
      "fewer_than_5": false,
      "raum": 258281903.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 3,
      "fewer_than_5": false,
      "raum": 240112.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/307924",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}