# Sequoia Financial Group, L.L.C.

> Sequoia Financial Group, L.L.C. is an SEC-registered investment advisory firm in Akron, OH, registered since 2002, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated August 24, 2026.

- CRD: 117756
- Filed as: SEQUOIA FINANCIAL GROUP, L.L.C.
- Legal name: Sequoia Financial Advisors, L.L.C.
- Also doing business as: CARLSON RETIREMENT PLAN SERVICES, SPECIAL NEEDS FINANCIAL PLANNING
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Akron, OH
- Filing period: October 2026
- Form ADV filing dated: August 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/117756
- AdvisorCensus page: https://advisorcensus.com/firm/sequoia-financial-group-l-l-c-akron-oh-117756

## Quick answers

**How is Sequoia Financial Group, L.L.C. compensated?**
On its Form ADV (Item 5.E, October 2026), Sequoia Financial Group, L.L.C. reports these compensation arrangements: a percentage of assets under its management; hourly charges; subscription fees (for a newsletter or periodical); fixed fees (other than subscription fees); performance-based fees.

**Where is Sequoia Financial Group, L.L.C. located?**
Sequoia Financial Group, L.L.C.'s principal office is in Akron, OH, according to its Form ADV; the September 2026 filing also lists 50 other offices (Schedule D, Section 1.F).

**Is Sequoia Financial Group, L.L.C. registered with the SEC or a state?**
Sequoia Financial Group, L.L.C. is an SEC-registered investment advisory firm, registered since 2002. Status as filed: Approved. CRD 117756.

**How much does Sequoia Financial Group, L.L.C. manage?**
Sequoia Financial Group, L.L.C. reports $32,243,580,060 in regulatory assets under management in its Form ADV filing dated August 24, 2026 (95% discretionary).

**How have Sequoia Financial Group, L.L.C.'s assets and staff changed since 2021?**
In the Form ADV data for Sequoia Financial Group, L.L.C.: Regulatory assets under management: $5,547,443,243 in the October 2021 data and $32,243,580,060 in the October 2026 data, up 481%. Total employees: 89 in October 2021 and 424 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sequoia Financial Group, L.L.C. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (6,508); high net worth individuals (4,556); corporations or other businesses not listed above (106).

**Which custodians does Sequoia Financial Group, L.L.C. use?**
Sequoia Financial Group, L.L.C.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Sequoia Financial Group, L.L.C. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/117756

**Does Sequoia Financial Group, L.L.C. state an account minimum?**
Its Form ADV Part 2A brochure dated June 12, 2026 says: "SFA does not currently impose a minimum account value for investment management services."

**What changed in Sequoia Financial Group, L.L.C.'s recent Form ADV filings?**
In the September 2026 filing data: Changed its office addresses in Boca Raton, FL. Added an office in Gross Pointe Woods, MI. Added an office in Minneapolis, MN. Added an office in Omaha, NE. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Subscription fees (for a newsletter or periodical)
- Fixed fees (other than subscription fees)
- Performance-based fees

### Fees and minimums (Form ADV Part 2A brochure dated June 12, 2026)

- Account minimum: None

> SFA does not currently impose a minimum account value for investment management services.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $32,243,580,060
- Discretionary: $30,638,870,219
- Non-discretionary: $1,604,709,841

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 6,508 | $5,052,700,733 |
| High net worth individuals | 4,556 | $24,797,921,670 |
| Pooled investment vehicles (other than investment companies and business development companies) | 17 | $1,637,985,249 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6 | $18,107,618 |
| Charitable organizations | 25 | $83,044,659 |
| State or municipal government entities (including government pension plans) | Fewer than 5 | $212,059 |
| Corporations or other businesses not listed above | 106 | $653,608,072 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 2002 (24 years)
- Employees: 424 total, 195 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Aberdeen, SD
- Berwyn, PA
- Bloomington, MN
- Boca Raton, FL
- Boise, ID
- Burlington, MA
- Charleston, SC
- Cleveland, OH
- Cottonwood Heights, UT
- Denver, CO
- Dublin, OH
- Fargo, ND
- Flint, MI
- Fort Worth, TX
- Gross Pointe Woods, MI
- Hastings, MN
- Hilton Head Island, SC
- Houston, TX
- Irvine, CA
- Lake Oswego, OR
- Las Vegas, NV
- Lehi, UT
- Mankato, MN
- Mayfield Heights, OH
- Minneapolis, MN
- Mundelein, IL
- Nashville, TN
- Norfolk, VA
- Norman, OK
- Northfield, MN
- Oklahoma City, OK
- Omaha, NE
- Orem, UT
- Pasadena, CA
- Phoenix, AZ
- Reno, NV
- Rochester, MN
- Salt Lake City, UT
- San Antonio, TX
- Sioux Falls, SD
- Spokane, WA
- St. Clair Shores, MI
- Tampa, FL
- Torrance, CA
- Troy, MI
- Tulsa, OK
- Walnut Creek, CA
- Westlake, OH
- Woodland Hills, CA
- Youngstown, OH

### Websites listed on Form ADV (Item 1.I)
- affiniafg.com
- altruvistawealth.com
- cirruswealth.com
- karpasstrategies.com
- mcapitaladv.com
- recessionopportunity.com
- retirement.carlsoncap.com
- sequoia-financial.com
- sequoia-financial.com/GUNS-HOSES
- specialneedsplanning.com
- zekecapital.com
- Facebook @sequoiafin
- Facebook @specialneedsfinancialplanning
- Instagram @sequoiawealthbuilders
- LinkedIn @sequoia-financial-group
- LinkedIn @special-needs-planning
- X @SEQUOIAFIN
- X @SNFPlanning
- YouTube @LJPRvideos

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $5,547,443,243 | 89 | August 16, 2021 |
| October 2022 | $10,090,918,361 | 166 | September 21, 2022 |
| October 2023 | $15,548,248,576 | 241 | September 28, 2023 |
| October 2024 | $19,964,189,243 | 276 | August 22, 2024 |
| October 2025 | $23,033,619,111 | 296 | June 23, 2025 |
| October 2026 | $32,243,580,060 | 424 | August 24, 2026 |

Regulatory assets under management: $5,547,443,243 in the October 2021 data and $32,243,580,060 in the October 2026 data, up 481%.
Total employees: 89 in October 2021 and 424 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Changed its office addresses in Boca Raton, FL.
- Added an office in Gross Pointe Woods, MI.
- Added an office in Minneapolis, MN.
- Added an office in Omaha, NE.
- Updated its list of owners and control persons (Schedule A).

### July 2026
- Added an office in Boca Raton, FL.
- Added an office in Boise, ID.
- Added an office in Norfolk, VA.
- Added an office in Oklahoma City, OK.
- Added an office in Reno, NV.
- Added an office in Woodland Hills, CA.
- No longer lists an office in Billings, MT.
- No longer lists an office in Omaha, NE.
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Employees performing advisory functions went from 168 to 195.
- Regulatory assets under management went from $23,033,619,111 to $32,243,580,060 (+40%).
- Updated its list of owners and control persons (Schedule A).

### November 2025
- Added an office in Bloomington, MN.
- Added an office in Cottonwood Heights, UT.
- Added an office in Flint, MI.
- Added an office in Hastings, MN.
- Added an office in Lake Oswego, OR.
- Added an office in Northfield, MN.
- Added an office in Pasadena, CA.
- Added an office in Rochester, MN.
- Added an office in Sioux Falls, SD.
- No longer lists an office in Beachwood, OH.
- No longer lists an office in Litchfield, CT.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sequoia Financial Group, L.L.C. (CRD 117756): Form ADV filing data as of October 2026.