# Sentry, LLC

> Sentry, LLC is an SEC-registered investment advisory firm in Memphis, TN, registered since 2009, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 25, 2026.

- CRD: 150593
- Filed as: SENTRY, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Memphis, TN
- Filing period: October 2026
- Form ADV filing dated: March 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/150593
- AdvisorCensus page: https://advisorcensus.com/firm/sentry-llc-memphis-tn-150593

## Quick answers

**How is Sentry, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Sentry, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other.

**Where is Sentry, LLC located?**
Sentry, LLC's principal office is in Memphis, TN, according to its Form ADV.

**Is Sentry, LLC registered with the SEC or a state?**
Sentry, LLC is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 150593.

**How much does Sentry, LLC manage?**
Sentry, LLC reports $2,329,646,715 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (26% discretionary).

**How have Sentry, LLC's assets and staff changed since 2021?**
In the Form ADV data for Sentry, LLC: Regulatory assets under management: $2,369,274,499 in the October 2021 data and $2,329,646,715 in the October 2026 data, down 2%. Total employees: 3 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sentry, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (51); individuals (other than high net worth individuals) (18); corporations or other businesses not listed above (5).

**Which custodians does Sentry, LLC use?**
Sentry, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., National Financial Services LLC and Regions Bank, Trust Department as custodians holding 10% or more of its separately managed account assets.

**Does Sentry, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/150593

**Does Sentry, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 25, 2026 says: "The minimum size of a consulting client account to be opened or maintained is $5,000,000 unless waived by Sentry."

**What changed in Sentry, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 2 to 3. Regulatory assets under management went from $2,717,548,674 to $2,329,646,715 (-14%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 25, 2026)

- Account minimum: $5,000,000 (the brochure says it may be waived or negotiated)

> The minimum size of a consulting client account to be opened or maintained is $5,000,000 unless waived by Sentry.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- National Financial Services LLC
- Regions Bank, Trust Department

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,329,646,715
- Discretionary: $599,816,835
- Non-discretionary: $1,729,829,880

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 18 | $6,948,312 |
| High net worth individuals | 51 | $879,799,521 |
| Corporations or other businesses not listed above | 5 | $1,442,898,882 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2009 (17 years)
- Employees: 4 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: GA, LA, TN
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- sentryllc.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $2,369,274,499 | 3 | March 26, 2021 |
| October 2022 | $2,403,265,386 | 3 | March 23, 2022 |
| October 2023 | $1,811,011,852 | 3 | September 7, 2023 |
| October 2024 | $2,378,668,173 | 3 | March 26, 2024 |
| October 2025 | $2,717,548,674 | 3 | April 30, 2025 |
| October 2026 | $2,329,646,715 | 4 | March 25, 2026 |

Regulatory assets under management: $2,369,274,499 in the October 2021 data and $2,329,646,715 in the October 2026 data, down 2%.
Total employees: 3 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 2 to 3.
- Regulatory assets under management went from $2,717,548,674 to $2,329,646,715 (-14%).

### January 2026
- No longer registered or notice-filed in TX.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sentry, LLC (CRD 150593): Form ADV filing data as of October 2026.