{
  "crd_number": 150593,
  "slug": "sentry-llc-memphis-tn-150593",
  "primary_business_name": "SENTRY, LLC",
  "legal_name": "SENTRY, LLC",
  "dbas": [],
  "city": "Memphis",
  "state": "TN",
  "country": "United States",
  "cbsa_code": "32820",
  "metro": {
    "cbsa_code": "32820",
    "common_name": "Memphis",
    "msa_name": "Memphis, TN-MS-AR",
    "path": "/advisors/tn/memphis"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2009-06-24",
  "years_registered": 17,
  "period": "2026-10-01",
  "filing_date": "2026-03-25",
  "carried_forward": false,
  "raum_total": 2329646715.0,
  "raum_discretionary": 599816835.0,
  "raum_non_discretionary": 1729829880.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 4,
  "advisory_employees": 3,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 6948312.0,
      "count": 18
    },
    "high_net_worth_individuals": {
      "raum": 879799521.0,
      "count": 51
    },
    "corporations_other_businesses": {
      "raum": 1442898882.0,
      "count": 5
    }
  },
  "compensation_types": [
    "fixed",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "GA",
    "LA",
    "TN"
  ],
  "websites": [
    "https://sentryllc.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/150593",
  "city_as_filed": "MEMPHIS",
  "url": "https://advisorcensus.com/firm/sentry-llc-memphis-tn-150593",
  "display_name": "Sentry, LLC",
  "summary": "Sentry, LLC is an SEC-registered investment advisory firm in Memphis, TN, registered since 2009, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 25, 2026.",
  "citation": "AdvisorCensus. Sentry, LLC (CRD 150593): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Sentry, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Sentry, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other."
    },
    {
      "q": "Where is Sentry, LLC located?",
      "a": "Sentry, LLC's principal office is in Memphis, TN, according to its Form ADV."
    },
    {
      "q": "Is Sentry, LLC registered with the SEC or a state?",
      "a": "Sentry, LLC is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 150593."
    },
    {
      "q": "How much does Sentry, LLC manage?",
      "a": "Sentry, LLC reports $2,329,646,715 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (26% discretionary)."
    },
    {
      "q": "How have Sentry, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Sentry, LLC: Regulatory assets under management: $2,369,274,499 in the October 2021 data and $2,329,646,715 in the October 2026 data, down 2%. Total employees: 3 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Sentry, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (51); individuals (other than high net worth individuals) (18); corporations or other businesses not listed above (5)."
    },
    {
      "q": "Which custodians does Sentry, LLC use?",
      "a": "Sentry, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., National Financial Services LLC and Regions Bank, Trust Department as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Sentry, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/150593"
    },
    {
      "q": "Does Sentry, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 25, 2026 says: \"The minimum size of a consulting client account to be opened or maintained is $5,000,000 unless waived by Sentry.\""
    },
    {
      "q": "What changed in Sentry, LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 2 to 3. Regulatory assets under management went from $2,717,548,674 to $2,329,646,715 (-14%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 2369274499.0,
      "total_employees": 3,
      "filing_date": "2021-03-26"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 2403265386.0,
      "total_employees": 3,
      "filing_date": "2022-03-23"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 1811011852.0,
      "total_employees": 3,
      "filing_date": "2023-09-07"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 2378668173.0,
      "total_employees": 3,
      "filing_date": "2024-03-26"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 2717548674.0,
      "total_employees": 3,
      "filing_date": "2025-04-30"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 2329646715.0,
      "total_employees": 4,
      "filing_date": "2026-03-25"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 2 to 3.",
        "Regulatory assets under management went from $2,717,548,674 to $2,329,646,715 (-14%)."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "No longer registered or notice-filed in TX."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 25, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$5,000,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $5,000,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "The minimum size of a consulting client account to be opened or maintained is $5,000,000 unless waived by Sentry."
        ]
      }
    ],
    "quotes": [
      "The minimum size of a consulting client account to be opened or maintained is $5,000,000 unless waived by Sentry."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "National Financial Services LLC",
      "name_as_filed": "NATIONAL FINANCIAL SERVICES LLC",
      "affiliated": false
    },
    {
      "name": "Regions Bank, Trust Department",
      "name_as_filed": "REGIONS BANK,  TRUST DEPARTMENT",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/sentry-llc-memphis-tn-150593.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 18,
      "fewer_than_5": false,
      "raum": 6948312.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 51,
      "fewer_than_5": false,
      "raum": 879799521.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 5,
      "fewer_than_5": false,
      "raum": 1442898882.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/150593",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}