# Sensible Money, LLC

> Sensible Money, LLC is an SEC-registered investment advisory firm in Scottsdale, AZ, registered since 2017, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 27, 2026.

- CRD: 158641
- Filed as: SENSIBLE MONEY, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Scottsdale, AZ
- Filing period: October 2026
- Form ADV filing dated: March 27, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/158641
- AdvisorCensus page: https://advisorcensus.com/firm/sensible-money-llc-scottsdale-az-158641

## Quick answers

**How is Sensible Money, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Sensible Money, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Sensible Money, LLC located?**
Sensible Money, LLC's principal office is in Scottsdale, AZ, according to its Form ADV.

**Is Sensible Money, LLC registered with the SEC or a state?**
Sensible Money, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 158641.

**How much does Sensible Money, LLC manage?**
Sensible Money, LLC reports $742,532,213 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (100% discretionary).

**How have Sensible Money, LLC's assets and staff changed since 2021?**
In the Form ADV data for Sensible Money, LLC: Regulatory assets under management: $307,501,218 in the October 2021 data and $742,532,213 in the October 2026 data, up 141%. Total employees: 10 in October 2021 and 16 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sensible Money, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (220); individuals (other than high net worth individuals) (104); charitable organizations (2).

**Which custodians does Sensible Money, LLC use?**
Sensible Money, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Sensible Money, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/158641

**What changed in Sensible Money, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 11 to 8. Regulatory assets under management went from $603,666,166 to $742,532,213 (+23%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 27, 2026)

- Minimum annual fee: $12,500

> Sensible Money requires a minimum annual fee of $12,500 for clients engaging in The Juicing® Experience and/or ongoing investment management services.

> Sensible Money charges a minimum fee of $12,500 for The Juicing® Experience.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $742,532,213
- Discretionary: $742,532,213
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 104 | $54,401,303 |
| High net worth individuals | 220 | $686,413,013 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 2 | $1,717,897 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2017 (9 years)
- Employees: 16 total, 8 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CT, FL, GA, IL, LA, MA, NC, NE, NH, NJ, OH, PA, SC, TX, VA, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- sensiblemoney.com
- Facebook @SENSIBLEMONEYUS
- LinkedIn @SENSIBLE-MONEY-LLC
- X @SENSIBLEMONEYUS
- YouTube @sensiblemoney

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $307,501,218 | 10 | March 30, 2021 |
| October 2022 | $405,671,398 | 13 | June 10, 2022 |
| October 2023 | $422,225,182 | 14 | May 19, 2023 |
| October 2024 | $515,475,878 | 16 | June 12, 2024 |
| October 2025 | $603,666,166 | 17 | April 30, 2025 |
| October 2026 | $742,532,213 | 16 | March 27, 2026 |

Regulatory assets under management: $307,501,218 in the October 2021 data and $742,532,213 in the October 2026 data, up 141%.
Total employees: 10 in October 2021 and 16 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 11 to 8.
- Regulatory assets under management went from $603,666,166 to $742,532,213 (+23%).

### January 2026
- Registered or notice-filed in NE.
- No longer registered or notice-filed in IN.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sensible Money, LLC (CRD 158641): Form ADV filing data as of October 2026.