# Seneca Financial Advisors LLC

> Seneca Financial Advisors LLC is an SEC-registered investment advisory firm in Rochester, NY, registered since 2010, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 25, 2026.

- CRD: 152824
- Filed as: SENECA FINANCIAL ADVISORS LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Rochester, NY
- Filing period: October 2026
- Form ADV filing dated: June 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/152824
- AdvisorCensus page: https://advisorcensus.com/firm/seneca-financial-advisors-llc-rochester-ny-152824

## Quick answers

**How is Seneca Financial Advisors LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Seneca Financial Advisors LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Seneca Financial Advisors LLC charge?**
Its Form ADV Part 2A brochure dated June 25, 2026 states: Flat fee: $5,000 a year (financial planning); Hourly rate: $100 to $500 an hour (Financial planning, tax planning, and investment consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Seneca Financial Advisors LLC located?**
Seneca Financial Advisors LLC's principal office is in Rochester, NY, according to its Form ADV; the July 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Seneca Financial Advisors LLC registered with the SEC or a state?**
Seneca Financial Advisors LLC is an SEC-registered investment advisory firm, registered since 2010. Status as filed: Approved. CRD 152824.

**How much does Seneca Financial Advisors LLC manage?**
Seneca Financial Advisors LLC reports $847,190,882 in regulatory assets under management in its Form ADV filing dated June 25, 2026 (87% discretionary).

**How have Seneca Financial Advisors LLC's assets and staff changed since 2021?**
In the Form ADV data for Seneca Financial Advisors LLC: Regulatory assets under management: $496,213,670 in the October 2021 data and $847,190,882 in the October 2026 data, up 71%. Total employees: 17 in October 2021 and 19 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Seneca Financial Advisors LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (194); high net worth individuals (159); other (15).

**Which custodians does Seneca Financial Advisors LLC use?**
Seneca Financial Advisors LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Seneca Financial Advisors LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/152824

**What changed in Seneca Financial Advisors LLC's recent Form ADV filings?**
In the March 2026 filing data: Employees performing advisory functions went from 6 to 5. Regulatory assets under management went from $693,608,122 to $847,190,882 (+22%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated June 25, 2026)

- Flat fee: $5,000 a year (financial planning)

> As an annual fixed fee. The standard annual fee for financial planning is $5,000 but could be more or less based on the scope and complexity of each individual’s situation.

- Hourly rate: $100 to $500 an hour (Financial planning, tax planning, and investment consulting services)

> On an hourly basis that ranges from $100 - $500 per hour, depending on the nature and complexity of the client’s circumstances and the individual providing the service.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $847,190,882
- Discretionary: $740,002,562
- Non-discretionary: $107,188,320

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 194 | $50,919,887 |
| High net worth individuals | 159 | $765,532,845 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 5 | $16,428,742 |
| Other | 15 | $14,309,408 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2010 (16 years)
- Employees: 19 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, CT, DC, FL, MA, MD, NE, NH, NJ, NY, OR, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the July 2026 filing
- Washington, DC

### Websites listed on Form ADV (Item 1.I)
- senecafinancialadvisors.com
- Facebook @Seneca-Financial-Advisors
- LinkedIn @seneca-financial-advisors-llc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $496,213,670 | 17 | July 7, 2021 |
| October 2022 | $579,692,139 | 20 | February 10, 2022 |
| October 2023 | $520,499,794 | 19 | March 15, 2023 |
| October 2024 | $606,985,390 | 19 | January 22, 2024 |
| October 2025 | $693,608,122 | 19 | February 18, 2025 |
| October 2026 | $847,190,882 | 19 | June 25, 2026 |

Regulatory assets under management: $496,213,670 in the October 2021 data and $847,190,882 in the October 2026 data, up 71%.
Total employees: 17 in October 2021 and 19 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Employees performing advisory functions went from 6 to 5.
- Regulatory assets under management went from $693,608,122 to $847,190,882 (+22%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Seneca Financial Advisors LLC (CRD 152824): Form ADV filing data as of October 2026.