{
  "crd_number": 42179,
  "slug": "secure-planning-portsmouth-nh-42179",
  "primary_business_name": "SECURE PLANNING",
  "legal_name": "SECURE PLANNING, LLC",
  "dbas": [
    "FINN WEALTH ADVISORS"
  ],
  "city": "Portsmouth",
  "state": "NH",
  "country": "United States",
  "cbsa_code": "14460",
  "metro": {
    "cbsa_code": "14460",
    "common_name": "Boston",
    "msa_name": "Boston-Cambridge-Newton, MA-NH",
    "path": "/advisors/ma/boston"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1998-06-19",
  "years_registered": 28,
  "period": "2026-10-01",
  "filing_date": "2026-05-06",
  "carried_forward": false,
  "raum_total": 187014564.0,
  "raum_discretionary": 187014564.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 5,
  "advisory_employees": 3,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 122654530.0,
      "count": 510
    },
    "high_net_worth_individuals": {
      "raum": 64360034.0,
      "count": 19
    }
  },
  "compensation_types": [
    "commissions",
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CO",
    "FL",
    "MA",
    "ME",
    "MS",
    "NH",
    "NY",
    "TX"
  ],
  "websites": [
    "https://facebook.com/FINNWEALTHADVISORS",
    "https://instagram.com/FINNWEALTHADVISORS",
    "https://linkedin.com/COMPANY/27217615",
    "https://secureplanninginc.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/42179",
  "city_as_filed": "PORTSMOUTH",
  "url": "https://advisorcensus.com/firm/secure-planning-portsmouth-nh-42179",
  "display_name": "Secure Planning",
  "summary": "Secure Planning is an SEC-registered investment advisory firm in Portsmouth, NH, registered since 1998, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 6, 2026.",
  "citation": "AdvisorCensus. Secure Planning (CRD 42179): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Commissions"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Secure Planning compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Secure Planning reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions."
    },
    {
      "q": "How much does Secure Planning charge?",
      "a": "Its Form ADV Part 2A brochure dated March 26, 2026 states: Hourly rate: $150 to $500 an hour (financial planning). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Secure Planning located?",
      "a": "Secure Planning's principal office is in Portsmouth, NH, according to its Form ADV; the June 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Secure Planning registered with the SEC or a state?",
      "a": "Secure Planning is an SEC-registered investment advisory firm, registered since 1998. Status as filed: Approved. CRD 42179."
    },
    {
      "q": "How much does Secure Planning manage?",
      "a": "Secure Planning reports $187,014,564 in regulatory assets under management in its Form ADV filing dated May 6, 2026 (100% discretionary)."
    },
    {
      "q": "How have Secure Planning's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Secure Planning: Regulatory assets under management: $161,054,584 in the October 2021 data and $187,014,564 in the October 2026 data, up 16%. Total employees: 6 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Secure Planning serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (510); high net worth individuals (19)."
    },
    {
      "q": "Which custodians does Secure Planning use?",
      "a": "Secure Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and SEI Investments Distribution Co. as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Secure Planning report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/42179"
    },
    {
      "q": "What changed in Secure Planning's recent Form ADV filings?",
      "a": "In the June 2026 filing data: Registered or notice-filed in AZ."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 161054584.0,
      "total_employees": 6,
      "filing_date": "2021-03-04"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 176668505.0,
      "total_employees": 6,
      "filing_date": "2022-02-17"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 152269192.0,
      "total_employees": 6,
      "filing_date": "2023-03-01"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 163149923.0,
      "total_employees": 6,
      "filing_date": "2024-07-30"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 169334279.0,
      "total_employees": 6,
      "filing_date": "2025-01-29"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 187014564.0,
      "total_employees": 5,
      "filing_date": "2026-05-06"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Registered or notice-filed in AZ."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 6 to 3.",
        "Regulatory assets under management went from $169,334,279 to $187,014,564 (+10%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 26, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $150 to $500 an hour (financial planning)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $150 to $500 an hour (financial planning)"
        ],
        "quotes": [
          "SPI charges a negotiable hourly fee ranging from $150 to $500 depending on the scope and complexity of the plan, the client's situation, and/or the client's objectives;"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": null,
          "min": 150.0,
          "max": 500.0,
          "period": "hour",
          "service": "financial planning"
        }
      ]
    },
    "quotes": [
      "SPI charges a negotiable hourly fee ranging from $150 to $500 depending on the scope and complexity of the plan, the client's situation, and/or the client's objectives;"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "SEI Investments Distribution Co.",
      "name_as_filed": "SEI INVESTMENTS DISTRIBUTION CO.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/secure-planning-portsmouth-nh-42179.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 510,
      "fewer_than_5": false,
      "raum": 122654530.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 19,
      "fewer_than_5": false,
      "raum": 64360034.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/42179",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}