# Second 50 Financial

> Second 50 Financial is an SEC-registered investment advisory firm in Manhattan Beach, CA, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated October 1, 2026.

- CRD: 318626
- Filed as: SECOND 50 FINANCIAL
- Legal name: Second 50 Financial LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Manhattan Beach, CA
- Filing period: October 2026
- Form ADV filing dated: October 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/318626
- AdvisorCensus page: https://advisorcensus.com/firm/second-50-financial-manhattan-beach-ca-318626

## Quick answers

**How is Second 50 Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Second 50 Financial reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Second 50 Financial charge?**
Its Form ADV Part 2A brochure dated April 22, 2026 states: Asset-based fee: 0.5% to 1% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Second 50 Financial located?**
Second 50 Financial's principal office is in Manhattan Beach, CA, according to its Form ADV.

**Is Second 50 Financial registered with the SEC or a state?**
Second 50 Financial is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 318626.

**How much does Second 50 Financial manage?**
Second 50 Financial reports $341,645,342 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (100% discretionary).

**How have Second 50 Financial's assets and staff changed since 2022?**
In the Form ADV data for Second 50 Financial: Regulatory assets under management: $200,000,000 in the October 2022 data and $341,645,342 in the October 2026 data, up 71%. Total employees: 4 in October 2022 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Second 50 Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (85); high net worth individuals (71).

**Which custodians does Second 50 Financial use?**
Second 50 Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Second 50 Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/318626

**What changed in Second 50 Financial's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $271,505,294 to $341,645,342 (+26%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated April 22, 2026)

- Asset-based fee: 0.5% to 1% a year (a range, as the brochure states it)

> These fees typically range between 0.50% - 1.00% of the market value of the client’s account annually and may be structured either as part of a tiered fee schedule or as a flat fee rate charged across the entire market value of the client’s account.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $341,645,342
- Discretionary: $341,645,342
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 85 | $42,141,558 |
| High net worth individuals | 71 | $299,503,784 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2022 (4 years)
- Employees: 5 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, FL, IL, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [second50financial.com](https://second50financial.com)
- LinkedIn @second-50-financial
- LinkedIn @adamskathleen
- YouTube @Second50Fin

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $200,000,000 | 4 | August 17, 2022 |
| October 2023 | $194,716,132 | 4 | September 9, 2023 |
| October 2024 | $221,795,817 | 5 | August 1, 2024 |
| October 2025 | $271,505,294 | 5 | July 9, 2025 |
| October 2026 | $341,645,342 | 5 | October 1, 2026 |

Regulatory assets under management: $200,000,000 in the October 2022 data and $341,645,342 in the October 2026 data, up 71%.
Total employees: 4 in October 2022 and 5 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $271,505,294 to $341,645,342 (+26%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Second 50 Financial (CRD 318626): Form ADV filing data as of October 2026.