{
  "crd_number": 306961,
  "slug": "secfi-advisory-limited-new-york-ny-306961",
  "primary_business_name": "SECFI ADVISORY LIMITED",
  "legal_name": "SECFI ADVISORY LIMITED",
  "dbas": [
    "SECFI",
    "SECFI WEALTH"
  ],
  "city": "New York",
  "state": "NY",
  "country": "United States",
  "cbsa_code": "35620",
  "metro": {
    "cbsa_code": "35620",
    "common_name": "New York",
    "msa_name": "New York-Newark-Jersey City, NY-NJ",
    "path": "/advisors/ny/new-york"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2022-07-07",
  "years_registered": 4,
  "period": "2026-10-01",
  "filing_date": "2026-06-30",
  "carried_forward": false,
  "raum_total": 225867055.0,
  "raum_discretionary": 175614055.0,
  "raum_non_discretionary": 50253000.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 15,
  "advisory_employees": 9,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 44488189.0,
      "count": 51
    },
    "pooled_investment_vehicles": {
      "raum": 181378866.0,
      "count": 4
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals",
    "portfolio_management_pooled_vehicles"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "CO",
    "MA",
    "MO",
    "NJ",
    "NY",
    "TX",
    "WA"
  ],
  "websites": [
    "https://linkedin.com/company/secfiinc",
    "https://secfi.com",
    "https://twitter.com/asksecfi"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/306961",
  "city_as_filed": "NEW YORK",
  "url": "https://advisorcensus.com/firm/secfi-advisory-limited-new-york-ny-306961",
  "display_name": "Secfi Advisory Limited",
  "summary": "Secfi Advisory Limited is an SEC-registered investment advisory firm in New York, NY, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 30, 2026.",
  "citation": "AdvisorCensus. Secfi Advisory Limited (CRD 306961): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for pooled investment vehicles (other than investment companies)"
  ],
  "quick_answers": [
    {
      "q": "How is Secfi Advisory Limited compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Secfi Advisory Limited reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); performance-based fees."
    },
    {
      "q": "Where is Secfi Advisory Limited located?",
      "a": "Secfi Advisory Limited's principal office is in New York, NY, according to its Form ADV; the July 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Secfi Advisory Limited registered with the SEC or a state?",
      "a": "Secfi Advisory Limited is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 306961."
    },
    {
      "q": "How much does Secfi Advisory Limited manage?",
      "a": "Secfi Advisory Limited reports $225,867,055 in regulatory assets under management in its Form ADV filing dated June 30, 2026 (78% discretionary)."
    },
    {
      "q": "How have Secfi Advisory Limited's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Secfi Advisory Limited: Regulatory assets under management: $84,250,000 in the October 2022 data and $225,867,055 in the October 2026 data, up 168%. Total employees: 10 in October 2022 and 15 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Secfi Advisory Limited serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (51); pooled investment vehicles (other than investment companies and business development companies) (4)."
    },
    {
      "q": "Which custodians does Secfi Advisory Limited use?",
      "a": "Secfi Advisory Limited's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Altruist Financial LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Secfi Advisory Limited report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/306961"
    },
    {
      "q": "What changed in Secfi Advisory Limited's recent Form ADV filings?",
      "a": "In the July 2026 filing data: Registered or notice-filed in MO."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": null,
      "filing_date": "2021-03-31"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 84250000.0,
      "total_employees": 10,
      "filing_date": "2022-09-15"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 92770000.0,
      "total_employees": 15,
      "filing_date": "2023-08-02"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 156316189.0,
      "total_employees": 15,
      "filing_date": "2024-04-30"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 174020811.0,
      "total_employees": 16,
      "filing_date": "2025-06-03"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 225867055.0,
      "total_employees": 15,
      "filing_date": "2026-06-30"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Registered or notice-filed in MO."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $174,020,811 to $225,867,055 (+30%).",
        "No longer lists an office in San Francisco, CA."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "No longer registered or notice-filed in FL, IL, MO."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Altruist Financial LLC",
      "name_as_filed": "ALTRUIST FINANCIAL LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/secfi-advisory-limited-new-york-ny-306961.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 51,
      "fewer_than_5": false,
      "raum": 44488189.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 4,
      "fewer_than_5": false,
      "raum": 181378866.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/306961",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}