# Schwartz Investment Counsel Inc

> Schwartz Investment Counsel Inc is an SEC-registered investment advisory firm in Plymouth, MI, registered since 1988, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 21, 2026.

- CRD: 104693
- Filed as: SCHWARTZ INVESTMENT COUNSEL INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Plymouth, MI
- Filing period: October 2026
- Form ADV filing dated: September 21, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/104693
- AdvisorCensus page: https://advisorcensus.com/firm/schwartz-investment-counsel-inc-plymouth-mi-104693

## Quick answers

**How is Schwartz Investment Counsel Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Schwartz Investment Counsel Inc reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Schwartz Investment Counsel Inc located?**
Schwartz Investment Counsel Inc's principal office is in Plymouth, MI, according to its Form ADV; the October 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Schwartz Investment Counsel Inc registered with the SEC or a state?**
Schwartz Investment Counsel Inc is an SEC-registered investment advisory firm, registered since 1988. Status as filed: Approved. CRD 104693.

**How much does Schwartz Investment Counsel Inc manage?**
Schwartz Investment Counsel Inc reports $3,738,338,940 in regulatory assets under management in its Form ADV filing dated September 21, 2026 (100% discretionary).

**How have Schwartz Investment Counsel Inc's assets and staff changed since 2021?**
In the Form ADV data for Schwartz Investment Counsel Inc: Regulatory assets under management: $2,792,205,147 in the October 2021 data and $3,738,338,940 in the October 2026 data, up 34%. Total employees: 20 in October 2021 and 20 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Schwartz Investment Counsel Inc serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (19); pension and profit sharing plans (but not the plan participants or government pension plans) (6); charitable organizations (6).

**Which custodians does Schwartz Investment Counsel Inc use?**
Schwartz Investment Counsel Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Comerica Bank as custodians holding 10% or more of its separately managed account assets.

**Does Schwartz Investment Counsel Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/104693

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Comerica Bank

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $3,738,338,940
- Discretionary: $3,738,338,940
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | Fewer than 5 | $175,233 |
| High net worth individuals | 19 | $58,883,785 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 1 | $3,636,544,280 |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6 | $21,101,016 |
| Charitable organizations | 6 | $3,935,241 |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | Fewer than 5 | $17,699,385 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (and business development companies)
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 1988 (38 years)
- Employees: 20 total, 11 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, MI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Ave Maria, FL

### Websites listed on Form ADV (Item 1.I)
- avemariafunds.com
- schwartzinvest.com
- LinkedIn @ave-maria-mutual-funds

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $2,792,205,147 | 20 | March 30, 2021 |
| October 2022 | $3,228,958,914 | 20 | March 29, 2022 |
| October 2023 | $2,869,566,431 | 20 | March 16, 2023 |
| October 2024 | $3,261,373,534 | 20 | March 8, 2024 |
| October 2025 | $3,650,060,644 | 20 | May 23, 2025 |
| October 2026 | $3,738,338,940 | 20 | September 21, 2026 |

Regulatory assets under management: $2,792,205,147 in the October 2021 data and $3,738,338,940 in the October 2026 data, up 34%.
Total employees: 20 in October 2021 and 20 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Schwartz Investment Counsel Inc (CRD 104693): Form ADV filing data as of October 2026.