{
  "crd_number": 154680,
  "slug": "sb-advisory-llc-atlanta-ga-154680",
  "primary_business_name": "SB ADVISORY, LLC",
  "legal_name": "SB ADVISORY, LLC",
  "dbas": [
    "360 ONE ADVISORY",
    "ABG RETIREMENT SOLUTIONS",
    "BOWMAN WEALTH MANAGEMENT LLC",
    "CLARITY CAPITAL MANAGEMENT CORP",
    "GOLD LEAF FINANCIAL",
    "GRABE FINANCIAL SERVICES INC",
    "MOHLMAN WEALTH MANAGEMENT",
    "PNW ADVISORY",
    "ROBERT BULLOCH WEALTH MANAGEMENT LLC (ROBERTBULLOCH.COM)",
    "THE FINANCIAL ARCHITECTS (FINANCIALARCHITECTS-USA.COM)",
    "THE HENDERSON FINANCIAL GROUP  & (HYACINTHHENDERSON.COM)",
    "ZOFINGEN PRIVATE WEALTH"
  ],
  "city": "Atlanta",
  "state": "GA",
  "country": "United States",
  "cbsa_code": "12060",
  "metro": {
    "cbsa_code": "12060",
    "common_name": "Atlanta",
    "msa_name": "Atlanta-Sandy Springs-Roswell, GA",
    "path": "/advisors/ga/atlanta"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2012-12-04",
  "years_registered": 13,
  "period": "2026-10-01",
  "filing_date": "2026-06-29",
  "carried_forward": false,
  "raum_total": 1101429871.0,
  "raum_discretionary": 11323892.0,
  "raum_non_discretionary": 1090105979.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 35,
  "advisory_employees": 30,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 1605000.0,
      "count": 12,
      "description": "TRUSTS & ESTATES"
    },
    "charitable": {
      "raum": 437296323.0,
      "count": 35
    },
    "individuals": {
      "raum": 368618015.0,
      "count": 2521
    },
    "pension_profit_sharing": {
      "raum": 10364690.0,
      "count": 35
    },
    "high_net_worth_individuals": {
      "raum": 269883932.0,
      "count": 113
    },
    "corporations_other_businesses": {
      "raum": 13661911.0,
      "count": 28
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 2,
  "states_registered": [
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "PR",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "WA",
    "WI"
  ],
  "websites": [
    "https://360oneadvisors.com",
    "https://advantageben.com",
    "https://bowman-wealth.com",
    "https://claritycap.net",
    "https://financialarchitects-usa.com",
    "https://goldleaffinancial.net",
    "https://grabefinancial.com",
    "https://hyacinthhenderson.com",
    "https://mohlmanwealthmanagement.com",
    "https://pnwadvisory.com",
    "https://robertbulloch.com",
    "https://thehendersonfinancialgroup.com",
    "https://zofingenpwm.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/154680",
  "disclosure_items": [
    {
      "item": "11.E(2)",
      "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?"
    },
    {
      "item": "11.E(4)",
      "question": "Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?"
    }
  ],
  "city_as_filed": "ATLANTA",
  "url": "https://advisorcensus.com/firm/sb-advisory-llc-atlanta-ga-154680",
  "display_name": "SB Advisory, LLC",
  "summary": "SB Advisory, LLC is an SEC-registered investment advisory firm in Atlanta, GA, registered since 2012, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated June 29, 2026.",
  "citation": "AdvisorCensus. SB Advisory, LLC (CRD 154680): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is SB Advisory, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), SB Advisory, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does SB Advisory, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated June 29, 2026 states: Hourly rate: $600 an hour (Limited Financial Planning). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is SB Advisory, LLC located?",
      "a": "SB Advisory, LLC's principal office is in Atlanta, GA, according to its Form ADV; the July 2026 filing also lists 8 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is SB Advisory, LLC registered with the SEC or a state?",
      "a": "SB Advisory, LLC is an SEC-registered investment advisory firm, registered since 2012. Status as filed: Approved. CRD 154680."
    },
    {
      "q": "How much does SB Advisory, LLC manage?",
      "a": "SB Advisory, LLC reports $1,101,429,871 in regulatory assets under management in its Form ADV filing dated June 29, 2026 (1% discretionary)."
    },
    {
      "q": "How have SB Advisory, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for SB Advisory, LLC: Regulatory assets under management: $122,629,508 in the October 2021 data and $1,101,429,871 in the October 2026 data, up 798%. Total employees: 23 in October 2021 and 35 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does SB Advisory, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,521); high net worth individuals (113); pension and profit sharing plans (but not the plan participants or government pension plans) (35)."
    },
    {
      "q": "Which custodians does SB Advisory, LLC use?",
      "a": "SB Advisory, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists RBC Capital Markets, LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does SB Advisory, LLC report any disciplinary disclosures?",
      "a": "Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.E(2) (self-regulatory organization's finding of a rule violation) and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/154680"
    },
    {
      "q": "What changed in SB Advisory, LLC's recent Form ADV filings?",
      "a": "In the July 2026 filing data: Regulatory assets under management went from $404,771,341 to $1,101,429,871 (+172%). Employees performing advisory functions went from 29 to 30. Added the business name 360 One Advisory. Added the business name ABG Retirement Solutions. Added the business name Gold Leaf Financial. Added the business name Zofingen Private Wealth. No longer lists the business name EM Financial Services. No longer lists the business name Treese Investments LLC. Added an office in Charlotte, NC. Added an office in Grand Rapids, MI. Added an office in Houston, TX. Added an office in Huntington, NY. Added an office in Sumner, WA. Added an office in Winter Park, FL. No longer lists an office in Johns Creek, GA. No longer lists an office in Miami Lakes, FL. No longer lists an office in Toledo, OH."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 122629508.0,
      "total_employees": 23,
      "filing_date": "2021-08-11"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 289873129.0,
      "total_employees": 35,
      "filing_date": "2022-03-31"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 246790040.0,
      "total_employees": 30,
      "filing_date": "2023-04-03"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 285851527.0,
      "total_employees": 29,
      "filing_date": "2024-09-16"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 404771341.0,
      "total_employees": 29,
      "filing_date": "2025-05-14"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1101429871.0,
      "total_employees": 35,
      "filing_date": "2026-06-29"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Regulatory assets under management went from $404,771,341 to $1,101,429,871 (+172%).",
        "Employees performing advisory functions went from 29 to 30.",
        "Added the business name 360 One Advisory.",
        "Added the business name ABG Retirement Solutions.",
        "Added the business name Gold Leaf Financial.",
        "Added the business name Zofingen Private Wealth.",
        "No longer lists the business name EM Financial Services.",
        "No longer lists the business name Treese Investments LLC.",
        "Added an office in Charlotte, NC.",
        "Added an office in Grand Rapids, MI.",
        "Added an office in Houston, TX.",
        "Added an office in Huntington, NY.",
        "Added an office in Sumner, WA.",
        "Added an office in Winter Park, FL.",
        "No longer lists an office in Johns Creek, GA.",
        "No longer lists an office in Miami Lakes, FL.",
        "No longer lists an office in Toledo, OH."
      ]
    },
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated June 29, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $600 an hour (Limited Financial Planning)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $600 an hour (Limited Financial Planning)"
        ],
        "quotes": [
          "The Client will be assessed a maximum fee of $600/hour. Fees are negotiable between the Client and Advisor."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 600.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "Limited Financial Planning"
        }
      ]
    },
    "quotes": [
      "The Client will be assessed a maximum fee of $600/hour. Fees are negotiable between the Client and Advisor."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "RBC Capital Markets, LLC",
      "name_as_filed": "RBC CAPITAL MARKETS, LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/sb-advisory-llc-atlanta-ga-154680.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 2521,
      "fewer_than_5": false,
      "raum": 368618015.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 113,
      "fewer_than_5": false,
      "raum": 269883932.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 35,
      "fewer_than_5": false,
      "raum": 10364690.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 35,
      "fewer_than_5": false,
      "raum": 437296323.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 28,
      "fewer_than_5": false,
      "raum": 13661911.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 12,
      "fewer_than_5": false,
      "raum": 1605000.0
    }
  ],
  "disclosure_line": "Reports 2 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/154680",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}