{
  "crd_number": 296438,
  "slug": "san-francisco-wealth-planning-llc-296438",
  "primary_business_name": "SAN FRANCISCO WEALTH PLANNING LLC",
  "legal_name": "SAN FRANCISCO WEALTH PLANNING LLC",
  "dbas": [],
  "city": null,
  "state": null,
  "country": null,
  "cbsa_code": null,
  "metro": null,
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2026-06-26",
  "years_registered": 0,
  "period": "2026-10-01",
  "filing_date": "2026-09-22",
  "carried_forward": false,
  "raum_total": 112288388.0,
  "raum_discretionary": 112288388.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 2,
  "advisory_employees": 2,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 11408052.0,
      "count": 18
    },
    "high_net_worth_individuals": {
      "raum": 100880336.0,
      "count": 26
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "UT"
  ],
  "websites": [
    "https://facebook.com/matthias.giezendanner",
    "https://linkedin.com/in/matthiasgiezendanner",
    "https://twitter.com/sfmatthias",
    "https://wealthsf.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/296438",
  "city_as_filed": null,
  "url": "https://advisorcensus.com/firm/san-francisco-wealth-planning-llc-296438",
  "display_name": "San Francisco Wealth Planning LLC",
  "summary": "San Francisco Wealth Planning LLC is an SEC-registered investment advisory firm, registered since 2026, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 22, 2026.",
  "citation": "AdvisorCensus. San Francisco Wealth Planning LLC (CRD 296438): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is San Francisco Wealth Planning LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), San Francisco Wealth Planning LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does San Francisco Wealth Planning LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated June 30, 2026 states: Subscription: $9,000 to $20,000 a year (Service subscriptions); Hourly rate: $1,200 an hour (special projects and/or ongoing consulting on wealth planning issues). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Is San Francisco Wealth Planning LLC registered with the SEC or a state?",
      "a": "San Francisco Wealth Planning LLC is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 296438."
    },
    {
      "q": "How much does San Francisco Wealth Planning LLC manage?",
      "a": "San Francisco Wealth Planning LLC reports $112,288,388 in regulatory assets under management in its Form ADV filing dated September 22, 2026 (100% discretionary)."
    },
    {
      "q": "What types of clients does San Francisco Wealth Planning LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (26); individuals (other than high net worth individuals) (18)."
    },
    {
      "q": "Which custodians does San Francisco Wealth Planning LLC use?",
      "a": "San Francisco Wealth Planning LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does San Francisco Wealth Planning LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/296438"
    },
    {
      "q": "Does San Francisco Wealth Planning LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated June 30, 2026 says: \"We do not have a minimum account size requirement.\""
    },
    {
      "q": "What changed in San Francisco Wealth Planning LLC's recent Form ADV filings?",
      "a": "In the July 2026 filing data: Newly registered with the SEC."
    }
  ],
  "filing_history": [],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Newly registered with the SEC."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated June 30, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Subscription: $9,000 to $20,000 a year (Service subscriptions)",
      "Hourly rate: $1,200 an hour (special projects and/or ongoing consulting on wealth planning issues)"
    ],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "We do not have a minimum account size requirement."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Subscription: $9,000 to $20,000 a year (Service subscriptions)"
        ],
        "quotes": [
          "Service subscriptions, billed monthly or quarterly in arrears, and never more than 6 months in advance of work completion, typically range from $ 9,000 to $ 20,000 annually"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $1,200 an hour (special projects and/or ongoing consulting on wealth planning issues)"
        ],
        "quotes": [
          "For special projects and/or ongoing consulting on wealth planning issues, fees are based on expected service time and hourly fees billed at $ 1,200 per hour."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 0.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "subscription",
          "amount": null,
          "min": 9000.0,
          "max": 20000.0,
          "period": "annual",
          "service": "Service subscriptions"
        },
        {
          "kind": "hourly",
          "amount": 1200.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "special projects and/or ongoing consulting on wealth planning issues"
        }
      ]
    },
    "quotes": [
      "We do not have a minimum account size requirement.",
      "Service subscriptions, billed monthly or quarterly in arrears, and never more than 6 months in advance of work completion, typically range from $ 9,000 to $ 20,000 annually",
      "For special projects and/or ongoing consulting on wealth planning issues, fees are based on expected service time and hourly fees billed at $ 1,200 per hour."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/san-francisco-wealth-planning-llc-296438.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 18,
      "fewer_than_5": false,
      "raum": 11408052.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 26,
      "fewer_than_5": false,
      "raum": 100880336.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/296438",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}