# Saling Wealth Advisors

> Saling Wealth Advisors is an SEC-registered investment advisory firm in Louisville, KY, registered since 2016, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 10, 2026.

- CRD: 283226
- Filed as: SALING WEALTH ADVISORS
- Legal name: Cardinal Strategic Wealth Guidance, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Louisville, KY
- Filing period: October 2026
- Form ADV filing dated: March 10, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/283226
- AdvisorCensus page: https://advisorcensus.com/firm/saling-wealth-advisors-louisville-ky-283226

## Quick answers

**How is Saling Wealth Advisors compensated?**
On its Form ADV (Item 5.E, October 2026), Saling Wealth Advisors reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Saling Wealth Advisors charge?**
Its Form ADV Part 2A brochure dated March 10, 2026 states: Flat fee: $2,500 to $10,000 (creating client financial plans). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Saling Wealth Advisors located?**
Saling Wealth Advisors' principal office is in Louisville, KY, according to its Form ADV.

**Is Saling Wealth Advisors registered with the SEC or a state?**
Saling Wealth Advisors is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 283226.

**How much does Saling Wealth Advisors manage?**
Saling Wealth Advisors reports $617,652,976 in regulatory assets under management in its Form ADV filing dated March 10, 2026 (94% discretionary).

**How have Saling Wealth Advisors' assets and staff changed since 2021?**
In the Form ADV data for Saling Wealth Advisors: Regulatory assets under management: $321,811,058 in the October 2021 data and $617,652,976 in the October 2026 data, up 92%. Total employees: 9 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Saling Wealth Advisors serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (119); individuals (other than high net worth individuals) (108); corporations or other businesses not listed above (2).

**Which custodians does Saling Wealth Advisors use?**
Saling Wealth Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Raymond James & Associates, Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Saling Wealth Advisors report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/283226

**What changed in Saling Wealth Advisors' recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $517,571,656 to $617,652,976 (+19%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 10, 2026)

- Flat fee: $2,500 to $10,000 (creating client financial plans)

> The rate for creating client financial plans is between $2500 and $10,000. The fees are negotiable. Fixed Financial Planning fees are paid quarterly in arrears

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Raymond James & Associates, Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $617,652,976
- Discretionary: $580,185,996
- Non-discretionary: $37,466,980

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 108 | $48,142,546 |
| High net worth individuals | 119 | $530,789,590 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 1 | $531,657 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 2 | $38,189,183 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Publication of periodicals or newsletters

### Firm details
- Registered since: 2016 (10 years)
- Employees: 11 total, 9 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, IN, KY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- salingwealthadvisors.com
- LinkedIn @saling-wealth-advisors
- YouTube @SalingAdvisors

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $321,811,058 | 9 | September 29, 2021 |
| October 2022 | $383,449,515 | 10 | March 15, 2022 |
| October 2023 | $362,719,809 | 11 | August 17, 2023 |
| October 2024 | $410,427,412 | 11 | March 18, 2024 |
| October 2025 | $517,571,656 | 11 | June 18, 2025 |
| October 2026 | $617,652,976 | 11 | March 10, 2026 |

Regulatory assets under management: $321,811,058 in the October 2021 data and $617,652,976 in the October 2026 data, up 92%.
Total employees: 9 in October 2021 and 11 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $517,571,656 to $617,652,976 (+19%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Saling Wealth Advisors (CRD 283226): Form ADV filing data as of October 2026.