# Salient Wealth Planning

> Salient Wealth Planning is an SEC-registered investment advisory firm in Encinitas, CA, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 14, 2026.

- CRD: 327885
- Filed as: SALIENT WEALTH PLANNING
- Legal name: SWP Financial LLC
- Also doing business as: SALIENT WEALTH PLANNING
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Encinitas, CA
- Filing period: October 2026
- Form ADV filing dated: July 14, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/327885
- AdvisorCensus page: https://advisorcensus.com/firm/salient-wealth-planning-encinitas-ca-327885

## Quick answers

**How is Salient Wealth Planning compensated?**
On its Form ADV (Item 5.E, October 2026), Salient Wealth Planning reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**What does Salient Wealth Planning's brochure say about its fees?**
Its Form ADV Part 2A brochure dated July 14, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Salient Wealth Planning located?**
Salient Wealth Planning's principal office is in Encinitas, CA, according to its Form ADV; the August 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Salient Wealth Planning registered with the SEC or a state?**
Salient Wealth Planning is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 327885.

**How much does Salient Wealth Planning manage?**
Salient Wealth Planning reports $239,389,499 in regulatory assets under management in its Form ADV filing dated July 14, 2026 (81% discretionary).

**How have Salient Wealth Planning's assets and staff changed since 2024?**
In the Form ADV data for Salient Wealth Planning: Regulatory assets under management: $158,861,569 in the October 2024 data and $239,389,499 in the October 2026 data, up 51%. Total employees: 4 in October 2024 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Salient Wealth Planning serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (140); high net worth individuals (53).

**Which custodians does Salient Wealth Planning use?**
Salient Wealth Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Salient Wealth Planning report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/327885

**Does Salient Wealth Planning state an account minimum?**
Its Form ADV Part 2A brochure dated July 14, 2026 says: "SWP generally requires a minimum relationship size of $500,000 to effectively implement its investment process."

**What changed in Salient Wealth Planning's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $199,904,946 to $239,389,499 (+20%). Added an office in Escondido, CA. Added an office in San Diego, CA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated July 14, 2026)

- Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states)

> Investment advisory fees range from up to 1.50% annually based on several factors, including: the scope and complexity of the services to be provided; the level of assets to be managed; and the overall relationship with the Advisor.

> SWP offers financial planning services for a fixed engagement fee ranging up to $25,000 per engagement. Fees may be negotiable based on the nature and complexity of the services to be provided and the overall relationship with the Advisor.

- Account minimum: $500,000

> SWP generally requires a minimum relationship size of $500,000 to effectively implement its investment process.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $239,389,499
- Discretionary: $194,746,682
- Non-discretionary: $44,642,817

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 140 | $92,340,477 |
| High net worth individuals | 53 | $147,049,022 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2023 (2 years)
- Employees: 4 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- Escondido, CA
- San Diego, CA

### Websites listed on Form ADV (Item 1.I)
- salientwealthplanning.com
- Facebook @SALIENTWEALTHPLANNING
- LinkedIn @SALIENT-WEALTH-PLANNING
- X @SALIENTWEALTHSD

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $158,861,569 | 4 | March 4, 2024 |
| October 2025 | $199,904,946 | 5 | March 20, 2025 |
| October 2026 | $239,389,499 | 4 | July 14, 2026 |

Regulatory assets under management: $158,861,569 in the October 2024 data and $239,389,499 in the October 2026 data, up 51%.
Total employees: 4 in October 2024 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $199,904,946 to $239,389,499 (+20%).
- Added an office in Escondido, CA.
- Added an office in San Diego, CA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Salient Wealth Planning (CRD 327885): Form ADV filing data as of October 2026.