{
  "crd_number": 327885,
  "slug": "salient-wealth-planning-encinitas-ca-327885",
  "primary_business_name": "SALIENT WEALTH PLANNING",
  "legal_name": "SWP FINANCIAL LLC",
  "dbas": [
    "SALIENT WEALTH PLANNING"
  ],
  "city": "Encinitas",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41740",
  "metro": {
    "cbsa_code": "41740",
    "common_name": "San Diego",
    "msa_name": "San Diego-Chula Vista-Carlsbad, CA",
    "path": "/advisors/ca/san-diego"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2023-10-31",
  "years_registered": 2,
  "period": "2026-10-01",
  "filing_date": "2026-07-14",
  "carried_forward": false,
  "raum_total": 239389499.0,
  "raum_discretionary": 194746682.0,
  "raum_non_discretionary": 44642817.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 4,
  "advisory_employees": 3,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 92340477.0,
      "count": 140
    },
    "high_net_worth_individuals": {
      "raum": 147049022.0,
      "count": 53
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "TX"
  ],
  "websites": [
    "https://facebook.com/SALIENTWEALTHPLANNING",
    "https://linkedin.com/COMPANY/SALIENT-WEALTH-PLANNING",
    "https://salientwealthplanning.com",
    "https://x.com/SALIENTWEALTHSD"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/327885",
  "city_as_filed": "ENCINITAS",
  "url": "https://advisorcensus.com/firm/salient-wealth-planning-encinitas-ca-327885",
  "display_name": "Salient Wealth Planning",
  "summary": "Salient Wealth Planning is an SEC-registered investment advisory firm in Encinitas, CA, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 14, 2026.",
  "citation": "AdvisorCensus. Salient Wealth Planning (CRD 327885): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Salient Wealth Planning compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Salient Wealth Planning reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)."
    },
    {
      "q": "What does Salient Wealth Planning's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated July 14, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Salient Wealth Planning located?",
      "a": "Salient Wealth Planning's principal office is in Encinitas, CA, according to its Form ADV; the August 2026 filing also lists 2 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Salient Wealth Planning registered with the SEC or a state?",
      "a": "Salient Wealth Planning is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 327885."
    },
    {
      "q": "How much does Salient Wealth Planning manage?",
      "a": "Salient Wealth Planning reports $239,389,499 in regulatory assets under management in its Form ADV filing dated July 14, 2026 (81% discretionary)."
    },
    {
      "q": "How have Salient Wealth Planning's assets and staff changed since 2024?",
      "a": "In the Form ADV data for Salient Wealth Planning: Regulatory assets under management: $158,861,569 in the October 2024 data and $239,389,499 in the October 2026 data, up 51%. Total employees: 4 in October 2024 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Salient Wealth Planning serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (140); high net worth individuals (53)."
    },
    {
      "q": "Which custodians does Salient Wealth Planning use?",
      "a": "Salient Wealth Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Salient Wealth Planning report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/327885"
    },
    {
      "q": "Does Salient Wealth Planning state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated July 14, 2026 says: \"SWP generally requires a minimum relationship size of $500,000 to effectively implement its investment process.\""
    },
    {
      "q": "What changed in Salient Wealth Planning's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $199,904,946 to $239,389,499 (+20%). Added an office in Escondido, CA. Added an office in San Diego, CA."
    }
  ],
  "filing_history": [
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 158861569.0,
      "total_employees": 4,
      "filing_date": "2024-03-04"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 199904946.0,
      "total_employees": 5,
      "filing_date": "2025-03-20"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 239389499.0,
      "total_employees": 4,
      "filing_date": "2026-07-14"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $199,904,946 to $239,389,499 (+20%).",
        "Added an office in Escondido, CA.",
        "Added an office in San Diego, CA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated July 14, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": "1.5% of assets a year",
    "account_minimum": "$500,000",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states)"
        ],
        "quotes": [
          "Investment advisory fees range from up to 1.50% annually based on several factors, including: the scope and complexity of the services to be provided; the level of assets to be managed; and the overall relationship with the Advisor.",
          "SWP offers financial planning services for a fixed engagement fee ranging up to $25,000 per engagement. Fees may be negotiable based on the nature and complexity of the services to be provided and the overall relationship with the Advisor."
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $500,000"
        ],
        "quotes": [
          "SWP generally requires a minimum relationship size of $500,000 to effectively implement its investment process."
        ]
      }
    ],
    "quotes": [
      "Investment advisory fees range from up to 1.50% annually based on several factors, including: the scope and complexity of the services to be provided; the level of assets to be managed; and the overall relationship with the Advisor.",
      "SWP offers financial planning services for a fixed engagement fee ranging up to $25,000 per engagement. Fees may be negotiable based on the nature and complexity of the services to be provided and the overall relationship with the Advisor.",
      "SWP generally requires a minimum relationship size of $500,000 to effectively implement its investment process."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/salient-wealth-planning-encinitas-ca-327885.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 140,
      "fewer_than_5": false,
      "raum": 92340477.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 53,
      "fewer_than_5": false,
      "raum": 147049022.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/327885",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}