# Salem Investment Counselors Inc

> Salem Investment Counselors Inc is an SEC-registered investment advisory firm in Winston Salem, NC, registered since 1979, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 25, 2026.

- CRD: 104855
- Filed as: SALEM INVESTMENT COUNSELORS INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Winston Salem, NC
- Filing period: October 2026
- Form ADV filing dated: March 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/104855
- AdvisorCensus page: https://advisorcensus.com/firm/salem-investment-counselors-inc-winston-salem-nc-104855

## Quick answers

**How is Salem Investment Counselors Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Salem Investment Counselors Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Salem Investment Counselors Inc charge?**
Its Form ADV Part 2A brochure dated March 25, 2026 states: Asset-based fee: 1% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Salem Investment Counselors Inc located?**
Salem Investment Counselors Inc's principal office is in Winston Salem, NC, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Salem Investment Counselors Inc registered with the SEC or a state?**
Salem Investment Counselors Inc is an SEC-registered investment advisory firm, registered since 1979. Status as filed: Approved. CRD 104855.

**How much does Salem Investment Counselors Inc manage?**
Salem Investment Counselors Inc reports $4,188,070,791 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (99% discretionary).

**How have Salem Investment Counselors Inc's assets and staff changed since 2021?**
In the Form ADV data for Salem Investment Counselors Inc: Regulatory assets under management: $1,995,772,969 in the October 2021 data and $4,188,070,791 in the October 2026 data, up 110%. Total employees: 16 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Salem Investment Counselors Inc serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (693); high net worth individuals (601); charitable organizations (41).

**Which custodians does Salem Investment Counselors Inc use?**
Salem Investment Counselors Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Salem Investment Counselors Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/104855

**What changed in Salem Investment Counselors Inc's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 11 to 12. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 25, 2026)

- Asset-based fee: 1% of assets a year

> Salem's normal fee for services is 1% of assets under management per year. Discounts and premiums to the fee schedule may be negotiated with each client. In addition, Salem may utilize a flat annual fee in lieu of the percentage of assets under management.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $4,188,070,791
- Discretionary: $4,144,465,971
- Non-discretionary: $43,604,820

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 693 | $216,403,332 |
| High net worth individuals | 601 | $3,569,633,335 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 3 | $20,153,981 |
| Charitable organizations | 41 | $281,809,515 |
| Corporations or other businesses not listed above | 23 | $100,070,628 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 1979 (47 years)
- Employees: 18 total, 12 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, AZ, CA, CO, DC, FL, GA, IL, LA, MA, MD, MN, NC, NE, NJ, NY, OH, OK, PA, SC, TN, TX, VA, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Durham, NC

### Websites listed on Form ADV (Item 1.I)
- [saleminvestment.com](https://saleminvestment.com)
- LinkedIn @salem-investment-counselors

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,995,772,969 | 16 | March 26, 2021 |
| October 2022 | $3,500,685,568 | 18 | March 30, 2022 |
| October 2023 | $2,995,104,546 | 20 | March 31, 2023 |
| October 2024 | $3,614,716,454 | 20 | March 27, 2024 |
| October 2025 | $3,844,773,011 | 18 | March 25, 2025 |
| October 2026 | $4,188,070,791 | 18 | March 25, 2026 |

Regulatory assets under management: $1,995,772,969 in the October 2021 data and $4,188,070,791 in the October 2026 data, up 110%.
Total employees: 16 in October 2021 and 18 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 11 to 12.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Salem Investment Counselors Inc (CRD 104855): Form ADV filing data as of October 2026.