# Sage, Rutty & Co., Inc.

> Sage, Rutty & Co., Inc. is an SEC-registered investment advisory firm in Rochester, NY, registered since 1990, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 21, 2026.

- CRD: 3254
- Filed as: SAGE, RUTTY & CO., INC.
- Also doing business as: SAGE RUTTY TRUST, SAGE, RUTTY & CO., INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Rochester, NY
- Filing period: October 2026
- Form ADV filing dated: September 21, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/3254
- AdvisorCensus page: https://advisorcensus.com/firm/sage-rutty-and-co-inc-rochester-ny-3254

## Quick answers

**How is Sage, Rutty & Co., Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Sage, Rutty & Co., Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Sage, Rutty & Co., Inc. charge?**
Its Form ADV Part 2A brochure dated March 24, 2026 states: Hourly rate: $250 to $500 an hour. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Sage, Rutty & Co., Inc. located?**
Sage, Rutty & Co., Inc.'s principal office is in Rochester, NY, according to its Form ADV.

**Is Sage, Rutty & Co., Inc. registered with the SEC or a state?**
Sage, Rutty & Co., Inc. is an SEC-registered investment advisory firm, registered since 1990. Status as filed: Approved. CRD 3254.

**How much does Sage, Rutty & Co., Inc. manage?**
Sage, Rutty & Co., Inc. reports $3,457,800,076 in regulatory assets under management in its Form ADV filing dated September 21, 2026 (52% discretionary).

**How have Sage, Rutty & Co., Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Sage, Rutty & Co., Inc.: Regulatory assets under management: $1,797,729,212 in the October 2021 data and $3,457,800,076 in the October 2026 data, up 92%. Total employees: 25 in October 2021 and 36 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sage, Rutty & Co., Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (6,892); high net worth individuals (1,292); corporations or other businesses not listed above (300).

**Does Sage, Rutty & Co., Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/3254

**What changed in Sage, Rutty & Co., Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 35 to 33. Regulatory assets under management went from $3,018,502,621 to $3,457,800,076 (+15%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 24, 2026)

- Hourly rate: $250 to $500 an hour

> Fixed Hourly Rate $250.00 - $500.00

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Regulatory assets under management (Item 5.F)
- Total: $3,457,800,076
- Discretionary: $1,796,182,896
- Non-discretionary: $1,661,617,180

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 6,892 | $2,766,240,060 |
| High net worth individuals | 1,292 | $518,670,011 |
| Banking or thrift institutions | Fewer than 5 | $0 |
| Investment companies | Not reported | $0 |
| Business development companies | Not reported | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | Not reported | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $0 |
| Charitable organizations | 129 | $51,867,001 |
| State or municipal government entities (including government pension plans) | Fewer than 5 | $0 |
| Other investment advisers | Fewer than 5 | $0 |
| Insurance companies | Fewer than 5 | $0 |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | $0 |
| Corporations or other businesses not listed above | 300 | $121,023,004 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 1990 (36 years)
- Employees: 36 total, 33 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, FL, HI, IL, MA, MN, NC, NY, TN, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- exploresagerutty.com
- sagerutty.com
- sagerutty401k.com
- sageruttyuniversity.com
- Facebook @SAGERUTTY
- LinkedIn @COMPANY-BETA

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,797,729,212 | 25 | March 30, 2021 |
| October 2022 | $2,114,854,426 | 25 | March 30, 2022 |
| October 2023 | $1,952,343,644 | 25 | March 30, 2023 |
| October 2024 | $2,465,463,619 | 39 | March 28, 2024 |
| October 2025 | $3,018,502,621 | 39 | March 7, 2025 |
| October 2026 | $3,457,800,076 | 36 | September 21, 2026 |

Regulatory assets under management: $1,797,729,212 in the October 2021 data and $3,457,800,076 in the October 2026 data, up 92%.
Total employees: 25 in October 2021 and 36 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 35 to 33.
- Regulatory assets under management went from $3,018,502,621 to $3,457,800,076 (+15%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sage, Rutty & Co., Inc. (CRD 3254): Form ADV filing data as of October 2026.