{
  "crd_number": 3254,
  "slug": "sage-rutty-and-co-inc-rochester-ny-3254",
  "primary_business_name": "SAGE, RUTTY & CO., INC.",
  "legal_name": "SAGE, RUTTY & CO., INC.",
  "dbas": [
    "SAGE RUTTY TRUST",
    "SAGE, RUTTY & CO., INC."
  ],
  "city": "Rochester",
  "state": "NY",
  "country": "United States",
  "cbsa_code": "40380",
  "metro": {
    "cbsa_code": "40380",
    "common_name": "Rochester",
    "msa_name": "Rochester, NY",
    "path": "/advisors/ny/rochester"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1990-01-26",
  "years_registered": 36,
  "period": "2026-10-01",
  "filing_date": "2026-09-21",
  "carried_forward": false,
  "raum_total": 3457800076.0,
  "raum_discretionary": 1796182896.0,
  "raum_non_discretionary": 1661617180.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 36,
  "advisory_employees": 33,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 51867001.0,
      "count": 129
    },
    "individuals": {
      "raum": 2766240060.0,
      "count": 6892
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    },
    "state_municipal": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    },
    "investment_companies": {
      "raum": 0.0,
      "count": null
    },
    "pension_profit_sharing": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 518670011.0,
      "count": 1292
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": null
    },
    "corporations_other_businesses": {
      "raum": 121023004.0,
      "count": 300
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": null
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "periodicals_newsletters",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "FL",
    "HI",
    "IL",
    "MA",
    "MN",
    "NC",
    "NY",
    "TN",
    "TX"
  ],
  "websites": [
    "https://exploresagerutty.com",
    "https://facebook.com/SAGERUTTY?FREF=TS",
    "https://linkedin.com/COMPANY-BETA/903105",
    "https://sagerutty.com",
    "https://sagerutty401k.com",
    "https://sageruttyuniversity.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/3254",
  "city_as_filed": "ROCHESTER",
  "url": "https://advisorcensus.com/firm/sage-rutty-and-co-inc-rochester-ny-3254",
  "display_name": "Sage, Rutty & Co., Inc.",
  "summary": "Sage, Rutty & Co., Inc. is an SEC-registered investment advisory firm in Rochester, NY, registered since 1990, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 21, 2026.",
  "citation": "AdvisorCensus. Sage, Rutty & Co., Inc. (CRD 3254): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)",
    "Publication of periodicals or newsletters",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Sage, Rutty & Co., Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Sage, Rutty & Co., Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Sage, Rutty & Co., Inc. charge?",
      "a": "Its Form ADV Part 2A brochure dated March 24, 2026 states: Hourly rate: $250 to $500 an hour. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Sage, Rutty & Co., Inc. located?",
      "a": "Sage, Rutty & Co., Inc.'s principal office is in Rochester, NY, according to its Form ADV."
    },
    {
      "q": "Is Sage, Rutty & Co., Inc. registered with the SEC or a state?",
      "a": "Sage, Rutty & Co., Inc. is an SEC-registered investment advisory firm, registered since 1990. Status as filed: Approved. CRD 3254."
    },
    {
      "q": "How much does Sage, Rutty & Co., Inc. manage?",
      "a": "Sage, Rutty & Co., Inc. reports $3,457,800,076 in regulatory assets under management in its Form ADV filing dated September 21, 2026 (52% discretionary)."
    },
    {
      "q": "How have Sage, Rutty & Co., Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Sage, Rutty & Co., Inc.: Regulatory assets under management: $1,797,729,212 in the October 2021 data and $3,457,800,076 in the October 2026 data, up 92%. Total employees: 25 in October 2021 and 36 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Sage, Rutty & Co., Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (6,892); high net worth individuals (1,292); corporations or other businesses not listed above (300)."
    },
    {
      "q": "Does Sage, Rutty & Co., Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/3254"
    },
    {
      "q": "What changed in Sage, Rutty & Co., Inc.'s recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 35 to 33. Regulatory assets under management went from $3,018,502,621 to $3,457,800,076 (+15%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 1797729212.0,
      "total_employees": 25,
      "filing_date": "2021-03-30"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 2114854426.0,
      "total_employees": 25,
      "filing_date": "2022-03-30"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 1952343644.0,
      "total_employees": 25,
      "filing_date": "2023-03-30"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 2465463619.0,
      "total_employees": 39,
      "filing_date": "2024-03-28"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 3018502621.0,
      "total_employees": 39,
      "filing_date": "2025-03-07"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 3457800076.0,
      "total_employees": 36,
      "filing_date": "2026-09-21"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 35 to 33.",
        "Regulatory assets under management went from $3,018,502,621 to $3,457,800,076 (+15%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 24, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $250 to $500 an hour"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $250 to $500 an hour"
        ],
        "quotes": [
          "Fixed Hourly Rate $250.00 - $500.00"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": null,
          "min": 250.0,
          "max": 500.0,
          "period": "hour",
          "service": "Fixed Hourly Rate"
        }
      ]
    },
    "quotes": [
      "Fixed Hourly Rate $250.00 - $500.00"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/sage-rutty-and-co-inc-rochester-ny-3254.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 6892,
      "fewer_than_5": false,
      "raum": 2766240060.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 1292,
      "fewer_than_5": false,
      "raum": 518670011.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 129,
      "fewer_than_5": false,
      "raum": 51867001.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 300,
      "fewer_than_5": false,
      "raum": 121023004.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/3254",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}