# Sage Advisory Services Ltd Co

> Sage Advisory Services Ltd Co is an SEC-registered investment advisory firm in Austin, TX, registered since 1996, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 106236
- Filed as: SAGE ADVISORY SERVICES LTD CO
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Austin, TX
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/106236
- AdvisorCensus page: https://advisorcensus.com/firm/sage-advisory-services-ltd-co-austin-tx-106236

## Quick answers

**How is Sage Advisory Services Ltd Co compensated?**
On its Form ADV (Item 5.E, October 2026), Sage Advisory Services Ltd Co reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Sage Advisory Services Ltd Co located?**
Sage Advisory Services Ltd Co's principal office is in Austin, TX, according to its Form ADV.

**Is Sage Advisory Services Ltd Co registered with the SEC or a state?**
Sage Advisory Services Ltd Co is an SEC-registered investment advisory firm, registered since 1996. Status as filed: Approved. CRD 106236.

**How much does Sage Advisory Services Ltd Co manage?**
Sage Advisory Services Ltd Co reports $28,427,771,682 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (99% discretionary).

**How have Sage Advisory Services Ltd Co's assets and staff changed since 2021?**
In the Form ADV data for Sage Advisory Services Ltd Co: Regulatory assets under management: $13,760,756,018 in the October 2021 data and $28,427,771,682 in the October 2026 data, up 107%. Total employees: 54 in October 2021 and 58 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Sage Advisory Services Ltd Co serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (11,158); high net worth individuals (1,283); corporations or other businesses not listed above (1,219).

**Which custodians does Sage Advisory Services Ltd Co use?**
Sage Advisory Services Ltd Co's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Morgan Stanley and Northern Trust Securities, Inc. as custodians holding 10% or more of its separately managed account assets.

**Does Sage Advisory Services Ltd Co report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106236

**What changed in Sage Advisory Services Ltd Co's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $24,975,056,606 to $28,427,771,682 (+14%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Morgan Stanley
- Northern Trust Securities, Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $28,427,771,682
- Discretionary: $28,285,477,903
- Non-discretionary: $142,293,779

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 11,158 | $3,305,629,919 |
| High net worth individuals | 1,283 | $4,317,751,993 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 2 | $178,745,371 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 7 | $157,313,392 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 238 | $7,291,164,025 |
| Charitable organizations | 299 | $3,900,223,260 |
| State or municipal government entities (including government pension plans) | 51 | $1,727,716,305 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 106 | $2,801,523,633 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 1,219 | $4,747,703,784 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (and business development companies)
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Other

### Firm details
- Registered since: 1996 (30 years)
- Employees: 58 total, 37 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- sageadvisory.com
- Instagram @sageadvisory
- LinkedIn @121004

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $13,760,756,018 | 54 | March 29, 2021 |
| October 2022 | $15,091,535,736 | 52 | March 29, 2022 |
| October 2023 | $15,322,865,201 | 53 | March 27, 2023 |
| October 2024 | $22,693,997,435 | 53 | March 28, 2024 |
| October 2025 | $24,975,056,606 | 58 | March 28, 2025 |
| October 2026 | $28,427,771,682 | 58 | March 30, 2026 |

Regulatory assets under management: $13,760,756,018 in the October 2021 data and $28,427,771,682 in the October 2026 data, up 107%.
Total employees: 54 in October 2021 and 58 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $24,975,056,606 to $28,427,771,682 (+14%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Sage Advisory Services Ltd Co (CRD 106236): Form ADV filing data as of October 2026.