# S&A Financial Services, Inc.

> S&A Financial Services, Inc. is an SEC-registered investment advisory firm in Overland Park, KS, registered since 2000, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 14, 2026.

- CRD: 110471
- Filed as: S&A FINANCIAL SERVICES, INC.
- Also doing business as: RICHARDS FINANCIAL SERVICES
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Overland Park, KS
- Filing period: October 2026
- Form ADV filing dated: August 14, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/110471
- AdvisorCensus page: https://advisorcensus.com/firm/s-and-a-financial-services-inc-overland-park-ks-110471

## Quick answers

**How is S&A Financial Services, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), S&A Financial Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges.

**How much does S&A Financial Services, Inc. charge?**
Its Form ADV Part 2A brochure dated March 23, 2026 states: Hourly rate: $150 an hour (Project oriented financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is S&A Financial Services, Inc. located?**
S&A Financial Services, Inc.'s principal office is in Overland Park, KS, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is S&A Financial Services, Inc. registered with the SEC or a state?**
S&A Financial Services, Inc. is an SEC-registered investment advisory firm, registered since 2000. Status as filed: Approved. CRD 110471.

**How much does S&A Financial Services, Inc. manage?**
S&A Financial Services, Inc. reports $392,271,325 in regulatory assets under management in its Form ADV filing dated August 14, 2026 (92% discretionary).

**How have S&A Financial Services, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for S&A Financial Services, Inc.: Regulatory assets under management: $252,561,175 in the October 2021 data and $392,271,325 in the October 2026 data, up 55%. Total employees: 5 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does S&A Financial Services, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,076); high net worth individuals (84); pension and profit sharing plans (but not the plan participants or government pension plans) (14).

**Which custodians does S&A Financial Services, Inc. use?**
S&A Financial Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does S&A Financial Services, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110471

**Does S&A Financial Services, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated March 23, 2026 says: "There is an account minimum, $100,000, which may be waived by the investment advisor, based on the needs of the client and the complexity of the situation."

**What changed in S&A Financial Services, Inc.'s recent Form ADV filings?**
In the September 2026 filing data: Registered or notice-filed in CO.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Fees and minimums (Form ADV Part 2A brochure dated March 23, 2026)

- Account minimum: $100,000 (the brochure says it may be waived or negotiated)

> There is an account minimum, $100,000, which may be waived by the investment advisor, based on the needs of the client and the complexity of the situation.

- Hourly rate: $150 an hour (Project oriented financial planning services)

> Project oriented financial planning services are billed on an hourly basis. The base hourly fee rate for these services is $150 per hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $392,271,325
- Discretionary: $361,061,212
- Non-discretionary: $31,210,113

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,076 | $186,090,750 |
| High net worth individuals | 84 | $163,286,431 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 14 | $31,210,113 |
| Corporations or other businesses not listed above | 9 | $11,684,031 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

### Firm details
- Registered since: 2000 (26 years)
- Employees: 7 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, GA, KS, MO, NE, NH, NJ, OK, TX, VA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Scott City, KS

### Websites listed on Form ADV (Item 1.I)
- richards-financial.com
- safinancialservices.com
- Facebook @RichardsFinancial
- Facebook @S-A-FINANCIAL-SERVICES-INC-393353120737327
- LinkedIn @79929718
- LinkedIn @gregshepardsafinancial
- YouTube @TIAAsimplified

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $252,561,175 | 5 | March 11, 2021 |
| October 2022 | $293,504,029 | 9 | March 21, 2022 |
| October 2023 | $258,220,528 | 10 | March 13, 2023 |
| October 2024 | $310,609,887 | 11 | February 28, 2024 |
| October 2025 | $321,680,770 | 8 | March 17, 2025 |
| October 2026 | $392,271,325 | 7 | August 14, 2026 |

Regulatory assets under management: $252,561,175 in the October 2021 data and $392,271,325 in the October 2026 data, up 55%.
Total employees: 5 in October 2021 and 7 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Registered or notice-filed in CO.

### April 2026
- Employees performing advisory functions went from 4 to 3.
- Regulatory assets under management went from $321,680,770 to $392,271,325 (+22%).
- Registered or notice-filed in CA, GA, NJ, VA, WI.
- Updated its list of owners and control persons (Schedule A).

### January 2026
- No longer registered or notice-filed in AR, WI.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. S&A Financial Services, Inc. (CRD 110471): Form ADV filing data as of October 2026.