{
  "crd_number": 110471,
  "slug": "s-and-a-financial-services-inc-overland-park-ks-110471",
  "primary_business_name": "S&A FINANCIAL SERVICES, INC.",
  "legal_name": "S&A FINANCIAL SERVICES, INC.",
  "dbas": [
    "RICHARDS FINANCIAL SERVICES"
  ],
  "city": "Overland Park",
  "state": "KS",
  "country": "United States",
  "cbsa_code": "28140",
  "metro": {
    "cbsa_code": "28140",
    "common_name": "Kansas City",
    "msa_name": "Kansas City, MO-KS",
    "path": "/advisors/mo/kansas-city"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2000-02-10",
  "years_registered": 26,
  "period": "2026-10-01",
  "filing_date": "2026-08-14",
  "carried_forward": false,
  "raum_total": 392271325.0,
  "raum_discretionary": 361061212.0,
  "raum_non_discretionary": 31210113.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 7,
  "advisory_employees": 3,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 186090750.0,
      "count": 1076
    },
    "pension_profit_sharing": {
      "raum": 31210113.0,
      "count": 14
    },
    "high_net_worth_individuals": {
      "raum": 163286431.0,
      "count": 84
    },
    "corporations_other_businesses": {
      "raum": 11684031.0,
      "count": 9
    }
  },
  "compensation_types": [
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "GA",
    "KS",
    "MO",
    "NE",
    "NH",
    "NJ",
    "OK",
    "TX",
    "VA",
    "WI"
  ],
  "websites": [
    "https://facebook.com/RichardsFinancial",
    "https://facebook.com/S-A-FINANCIAL-SERVICES-INC-393353120737327",
    "https://linkedin.com/company/79929718/admin/dashboard",
    "https://linkedin.com/in/gregshepardsafinancial",
    "https://richards-financial.com",
    "https://safinancialservices.com",
    "https://youtube.com/@TIAAsimplified"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/110471",
  "city_as_filed": "OVERLAND PARK",
  "url": "https://advisorcensus.com/firm/s-and-a-financial-services-inc-overland-park-ks-110471",
  "display_name": "S&A Financial Services, Inc.",
  "summary": "S&A Financial Services, Inc. is an SEC-registered investment advisory firm in Overland Park, KS, registered since 2000, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 14, 2026.",
  "citation": "AdvisorCensus. S&A Financial Services, Inc. (CRD 110471): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services"
  ],
  "quick_answers": [
    {
      "q": "How is S&A Financial Services, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), S&A Financial Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges."
    },
    {
      "q": "How much does S&A Financial Services, Inc. charge?",
      "a": "Its Form ADV Part 2A brochure dated March 23, 2026 states: Hourly rate: $150 an hour (Project oriented financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is S&A Financial Services, Inc. located?",
      "a": "S&A Financial Services, Inc.'s principal office is in Overland Park, KS, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is S&A Financial Services, Inc. registered with the SEC or a state?",
      "a": "S&A Financial Services, Inc. is an SEC-registered investment advisory firm, registered since 2000. Status as filed: Approved. CRD 110471."
    },
    {
      "q": "How much does S&A Financial Services, Inc. manage?",
      "a": "S&A Financial Services, Inc. reports $392,271,325 in regulatory assets under management in its Form ADV filing dated August 14, 2026 (92% discretionary)."
    },
    {
      "q": "How have S&A Financial Services, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for S&A Financial Services, Inc.: Regulatory assets under management: $252,561,175 in the October 2021 data and $392,271,325 in the October 2026 data, up 55%. Total employees: 5 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does S&A Financial Services, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,076); high net worth individuals (84); pension and profit sharing plans (but not the plan participants or government pension plans) (14)."
    },
    {
      "q": "Which custodians does S&A Financial Services, Inc. use?",
      "a": "S&A Financial Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does S&A Financial Services, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110471"
    },
    {
      "q": "Does S&A Financial Services, Inc. state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 23, 2026 says: \"There is an account minimum, $100,000, which may be waived by the investment advisor, based on the needs of the client and the complexity of the situation.\""
    },
    {
      "q": "What changed in S&A Financial Services, Inc.'s recent Form ADV filings?",
      "a": "In the September 2026 filing data: Registered or notice-filed in CO."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 252561175.0,
      "total_employees": 5,
      "filing_date": "2021-03-11"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 293504029.0,
      "total_employees": 9,
      "filing_date": "2022-03-21"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 258220528.0,
      "total_employees": 10,
      "filing_date": "2023-03-13"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 310609887.0,
      "total_employees": 11,
      "filing_date": "2024-02-28"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 321680770.0,
      "total_employees": 8,
      "filing_date": "2025-03-17"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 392271325.0,
      "total_employees": 7,
      "filing_date": "2026-08-14"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Registered or notice-filed in CO."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 4 to 3.",
        "Regulatory assets under management went from $321,680,770 to $392,271,325 (+22%).",
        "Registered or notice-filed in CA, GA, NJ, VA, WI.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "No longer registered or notice-filed in AR, WI."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 23, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$100,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $150 an hour (Project oriented financial planning services)"
    ],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $100,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "There is an account minimum, $100,000, which may be waived by the investment advisor, based on the needs of the client and the complexity of the situation."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $150 an hour (Project oriented financial planning services)"
        ],
        "quotes": [
          "Project oriented financial planning services are billed on an hourly basis.  The base hourly fee rate for these services is $150 per hour."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 100000.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 150.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "Project oriented financial planning services"
        }
      ]
    },
    "quotes": [
      "There is an account minimum, $100,000, which may be waived by the investment advisor, based on the needs of the client and the complexity of the situation.",
      "Project oriented financial planning services are billed on an hourly basis.  The base hourly fee rate for these services is $150 per hour."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/s-and-a-financial-services-inc-overland-park-ks-110471.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1076,
      "fewer_than_5": false,
      "raum": 186090750.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 84,
      "fewer_than_5": false,
      "raum": 163286431.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 14,
      "fewer_than_5": false,
      "raum": 31210113.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 9,
      "fewer_than_5": false,
      "raum": 11684031.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/110471",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}