# Rutherford Asset Planning, Inc.

> Rutherford Asset Planning, Inc. is an SEC-registered investment advisory firm in Tampa, FL, registered since 2003, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 4, 2026.

- CRD: 128036
- Filed as: RUTHERFORD ASSET PLANNING, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Tampa, FL
- Filing period: October 2026
- Form ADV filing dated: February 4, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/128036
- AdvisorCensus page: https://advisorcensus.com/firm/rutherford-asset-planning-inc-tampa-fl-128036

## Quick answers

**How is Rutherford Asset Planning, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Rutherford Asset Planning, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Rutherford Asset Planning, Inc. located?**
Rutherford Asset Planning, Inc.'s principal office is in Tampa, FL, according to its Form ADV.

**Is Rutherford Asset Planning, Inc. registered with the SEC or a state?**
Rutherford Asset Planning, Inc. is an SEC-registered investment advisory firm, registered since 2003. Status as filed: Approved. CRD 128036.

**How much does Rutherford Asset Planning, Inc. manage?**
Rutherford Asset Planning, Inc. reports $181,313,080 in regulatory assets under management in its Form ADV filing dated February 4, 2026 (100% discretionary).

**How have Rutherford Asset Planning, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Rutherford Asset Planning, Inc.: Regulatory assets under management: $173,065,840 in the October 2021 data and $181,313,080 in the October 2026 data, up 5%. Total employees: 3 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Rutherford Asset Planning, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (41); individuals (other than high net worth individuals) (36).

**Which custodians does Rutherford Asset Planning, Inc. use?**
Rutherford Asset Planning, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Rutherford Asset Planning, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/128036

**Does Rutherford Asset Planning, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated February 4, 2026 says: "Clients must have a minimum of $1,000,000 of assets under management, this can be negotiable at the firm’s discretion." "We have a minimum account size of $1,000,000 for new clients."

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 4, 2026)

- Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

> Clients must have a minimum of $1,000,000 of assets under management, this can be negotiable at the firm’s discretion.

> We have a minimum account size of $1,000,000 for new clients.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $181,313,080
- Discretionary: $181,313,080
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 36 | $17,228,039 |
| High net worth individuals | 41 | $164,085,041 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2003 (23 years)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, LA, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- rutherfordasset.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $173,065,840 | 3 | February 1, 2021 |
| October 2022 | $193,056,034 | 5 | January 19, 2022 |
| October 2023 | $159,214,647 | 5 | January 5, 2023 |
| October 2024 | $154,120,625 | 2 | January 10, 2024 |
| October 2025 | $172,471,747 | 2 | January 14, 2025 |
| October 2026 | $181,313,080 | 2 | February 4, 2026 |

Regulatory assets under management: $173,065,840 in the October 2021 data and $181,313,080 in the October 2026 data, up 5%.
Total employees: 3 in October 2021 and 2 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Rutherford Asset Planning, Inc. (CRD 128036): Form ADV filing data as of October 2026.