# Rubicon Advisors

> Rubicon Advisors is an SEC-registered investment advisory firm in Redding, CA, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 23, 2026.

- CRD: 174447
- Filed as: RUBICON ADVISORS
- Legal name: Rubicon Advisors, GP
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Redding, CA
- Filing period: October 2026
- Form ADV filing dated: September 23, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/174447
- AdvisorCensus page: https://advisorcensus.com/firm/rubicon-advisors-redding-ca-174447

## Quick answers

**How is Rubicon Advisors compensated?**
On its Form ADV (Item 5.E, October 2026), Rubicon Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Rubicon Advisors located?**
Rubicon Advisors' principal office is in Redding, CA, according to its Form ADV; the October 2026 filing also lists 5 other offices (Schedule D, Section 1.F).

**Is Rubicon Advisors registered with the SEC or a state?**
Rubicon Advisors is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 174447.

**How much does Rubicon Advisors manage?**
Rubicon Advisors reports $420,724,128 in regulatory assets under management in its Form ADV filing dated September 23, 2026 (100% discretionary).

**How have Rubicon Advisors' assets and staff changed since 2021?**
In the Form ADV data for Rubicon Advisors: Regulatory assets under management: $259,802,181 in the October 2021 data and $420,724,128 in the October 2026 data, up 62%. Total employees: 16 in October 2021 and 20 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Rubicon Advisors serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,070); high net worth individuals (300); corporations or other businesses not listed above (9).

**Which custodians does Rubicon Advisors use?**
Rubicon Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Rubicon Advisors report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/174447

**What changed in Rubicon Advisors' recent Form ADV filings?**
In the October 2026 filing data: Registered or notice-filed in RI.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- LPL Financial LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $420,724,128
- Discretionary: $420,724,128
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,070 | $169,904,601 |
| High net worth individuals | 300 | $243,277,991 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 7 | $901,898 |
| Charitable organizations | 5 | $3,476,950 |
| Corporations or other businesses not listed above | 9 | $3,162,688 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2017 (9 years)
- Employees: 20 total, 19 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CA, CO, FL, ID, IL, LA, MT, NE, NV, OR, RI, TN, TX, UT, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Chico, CA
- Grants Pass, OR
- Redding, CA
- Roseville, CA
- Yreka, CA

### Websites listed on Form ADV (Item 1.I)
- rubiconadvisors.com
- Facebook @lplrubiconadvisors
- Facebook @Rubicon-Advisors-Roseville-1239226006192778
- LinkedIn @brian-russell-4627b9102
- X @RubiconAdvisors
- YouTube @rubiconadvisors2867

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $259,802,181 | 16 | September 8, 2021 |
| October 2022 | $320,269,573 | 18 | March 9, 2022 |
| October 2023 | $287,237,394 | 18 | August 18, 2023 |
| October 2024 | $293,849,084 | 17 | September 4, 2024 |
| October 2025 | $340,182,241 | 18 | March 26, 2025 |
| October 2026 | $420,724,128 | 20 | September 23, 2026 |

Regulatory assets under management: $259,802,181 in the October 2021 data and $420,724,128 in the October 2026 data, up 62%.
Total employees: 16 in October 2021 and 20 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Registered or notice-filed in RI.

### September 2026
- Changed its office addresses in Chico, CA.
- No longer lists an office in Redding, CA.

### August 2026
- Changed its office addresses in Redding, CA.
- Registered or notice-filed in FL.

### March 2026
- Employees performing advisory functions went from 17 to 19.
- Regulatory assets under management went from $340,182,241 to $420,724,128 (+24%).
- Added an office in Grants Pass, OR.
- Registered or notice-filed in TN.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Rubicon Advisors (CRD 174447): Form ADV filing data as of October 2026.