# Rooted Wealth Advisors

> Rooted Wealth Advisors is an SEC-registered investment advisory firm in Bourbonnais, IL, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 313759
- Filed as: ROOTED WEALTH ADVISORS
- Legal name: Rooted Wealth Advisors, Inc.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Bourbonnais, IL
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/313759
- AdvisorCensus page: https://advisorcensus.com/firm/rooted-wealth-advisors-bourbonnais-il-313759

## Quick answers

**How is Rooted Wealth Advisors compensated?**
On its Form ADV (Item 5.E, October 2026), Rooted Wealth Advisors reports these compensation arrangements: a percentage of assets under its management.

**How much does Rooted Wealth Advisors charge?**
Its Form ADV Part 2A brochure dated March 30, 2026 states: Asset-based fee: up to 1.8% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Rooted Wealth Advisors located?**
Rooted Wealth Advisors' principal office is in Bourbonnais, IL, according to its Form ADV; the April 2026 filing also lists 7 other offices (Schedule D, Section 1.F).

**Is Rooted Wealth Advisors registered with the SEC or a state?**
Rooted Wealth Advisors is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 313759.

**How much does Rooted Wealth Advisors manage?**
Rooted Wealth Advisors reports $408,841,196 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (99% discretionary).

**How have Rooted Wealth Advisors' assets and staff changed since 2021?**
In the Form ADV data for Rooted Wealth Advisors: Regulatory assets under management: $133,007,010 in the October 2021 data and $408,841,196 in the October 2026 data, up 207%. Total employees: 8 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Rooted Wealth Advisors serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,500); high net worth individuals (105); corporations or other businesses not listed above (31).

**Which custodians does Rooted Wealth Advisors use?**
Rooted Wealth Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Rooted Wealth Advisors report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/313759

**Does Rooted Wealth Advisors state an account minimum?**
Its Form ADV Part 2A brochure dated March 30, 2026 says: "We do not have a minimum account size requirement."

**What changed in Rooted Wealth Advisors' recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 7 to 8. Regulatory assets under management went from $318,346,720 to $408,841,196 (+28%). Registered or notice-filed in MI. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Asset-based fee: up to 1.8% of assets a year (the maximum the brochure states)

> Our standard advisory fee is a maximum fee of 1.80% and is based on the average daily fair market value of the assets under management for the billing period.

- Account minimum: None

> We do not have a minimum account size requirement.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $408,841,196
- Discretionary: $406,065,198
- Non-discretionary: $2,775,998

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,500 | $197,741,196 |
| High net worth individuals | 105 | $203,823,039 |
| Charitable organizations | 16 | $1,400,000 |
| Corporations or other businesses not listed above | 31 | $5,876,961 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2021 (5 years)
- Employees: 22 total, 8 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CO, FL, IL, IN, MI, SC, TN, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Bloomington, IL
- Brentwood, TN
- Champaign, IL
- Denver, CO
- Oak Brook, IL
- Peoria, IL
- Schererville, IN

### Websites listed on Form ADV (Item 1.I)
- deeprootsbook.com
- harvestingtomorrow.com
- prosperitymatrixbook.com
- retirecharged.com
- retirerwa.com
- rootedprivatewealth.com
- rootedretirement.com
- taxreductionreport.com
- thegoodneighborretirement.com
- yestotaxfree.com
- Facebook facebook.com
- Facebook @rootedwealthadvisors
- Instagram @rooted_retirement
- LinkedIn @rootedwealthadvisors
- YouTube @UCGRVpqxpATZzu4DZ87BCLAg

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $133,007,010 | 8 | August 30, 2021 |
| October 2022 | $153,072,797 | 8 | March 14, 2022 |
| October 2023 | $163,317,397 | 8 | July 11, 2023 |
| October 2024 | $223,035,595 | 11 | August 5, 2024 |
| October 2025 | $318,346,720 | 20 | June 10, 2025 |
| October 2026 | $408,841,196 | 22 | March 30, 2026 |

Regulatory assets under management: $133,007,010 in the October 2021 data and $408,841,196 in the October 2026 data, up 207%.
Total employees: 8 in October 2021 and 22 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 7 to 8.
- Regulatory assets under management went from $318,346,720 to $408,841,196 (+28%).
- Registered or notice-filed in MI.
- Updated its list of owners and control persons (Schedule A).

### January 2026
- Updated its list of owners and control persons (Schedule A).

### December 2025
- Added an office in Peoria, IL.
- Registered or notice-filed in SC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Rooted Wealth Advisors (CRD 313759): Form ADV filing data as of October 2026.