{
  "crd_number": 313759,
  "slug": "rooted-wealth-advisors-bourbonnais-il-313759",
  "primary_business_name": "ROOTED WEALTH ADVISORS",
  "legal_name": "ROOTED WEALTH ADVISORS, INC.",
  "dbas": [],
  "city": "Bourbonnais",
  "state": "IL",
  "country": "United States",
  "cbsa_code": "28100",
  "metro": {
    "cbsa_code": "28100",
    "common_name": "Kankakee",
    "msa_name": "Kankakee, IL",
    "path": "/advisors/il/kankakee"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2021-05-04",
  "years_registered": 5,
  "period": "2026-10-01",
  "filing_date": "2026-03-30",
  "carried_forward": false,
  "raum_total": 408841196.0,
  "raum_discretionary": 406065198.0,
  "raum_non_discretionary": 2775998.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 22,
  "advisory_employees": 8,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": 1400000.0,
      "count": 16
    },
    "individuals": {
      "raum": 197741196.0,
      "count": 1500
    },
    "high_net_worth_individuals": {
      "raum": 203823039.0,
      "count": 105
    },
    "corporations_other_businesses": {
      "raum": 5876961.0,
      "count": 31
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CO",
    "FL",
    "IL",
    "IN",
    "MI",
    "SC",
    "TN",
    "TX"
  ],
  "websites": [
    "https://deeprootsbook.com",
    "https://facebook.com/profile.php?id=61574026593572",
    "https://facebook.com/rootedwealthadvisors",
    "https://harvestingtomorrow.com",
    "https://instagram.com/rooted_retirement",
    "https://linkedin.com/company/rootedwealthadvisors",
    "https://prosperitymatrixbook.com",
    "https://retirecharged.com",
    "https://retirerwa.com",
    "https://rootedprivatewealth.com",
    "https://rootedretirement.com",
    "https://taxreductionreport.com",
    "https://thegoodneighborretirement.com",
    "https://yestotaxfree.com",
    "https://youtube.com/channel/UCGRVpqxpATZzu4DZ87BCLAg"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/313759",
  "city_as_filed": "BOURBONNAIS",
  "url": "https://advisorcensus.com/firm/rooted-wealth-advisors-bourbonnais-il-313759",
  "display_name": "Rooted Wealth Advisors",
  "summary": "Rooted Wealth Advisors is an SEC-registered investment advisory firm in Bourbonnais, IL, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.",
  "citation": "AdvisorCensus. Rooted Wealth Advisors (CRD 313759): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Rooted Wealth Advisors compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Rooted Wealth Advisors reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "What does Rooted Wealth Advisors' brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated March 30, 2026 states: Asset-based fee: up to 1.8% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Rooted Wealth Advisors located?",
      "a": "Rooted Wealth Advisors' principal office is in Bourbonnais, IL, according to its Form ADV; the April 2026 filing also lists 7 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Rooted Wealth Advisors registered with the SEC or a state?",
      "a": "Rooted Wealth Advisors is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 313759."
    },
    {
      "q": "How much does Rooted Wealth Advisors manage?",
      "a": "Rooted Wealth Advisors reports $408,841,196 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (99% discretionary)."
    },
    {
      "q": "How have Rooted Wealth Advisors' assets and staff changed since 2021?",
      "a": "In the Form ADV data for Rooted Wealth Advisors: Regulatory assets under management: $133,007,010 in the October 2021 data and $408,841,196 in the October 2026 data, up 207%. Total employees: 8 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Rooted Wealth Advisors serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,500); high net worth individuals (105); corporations or other businesses not listed above (31)."
    },
    {
      "q": "Which custodians does Rooted Wealth Advisors use?",
      "a": "Rooted Wealth Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Rooted Wealth Advisors report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/313759"
    },
    {
      "q": "Does Rooted Wealth Advisors state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 30, 2026 says: \"We do not have a minimum account size requirement.\""
    },
    {
      "q": "What changed in Rooted Wealth Advisors' recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 7 to 8. Regulatory assets under management went from $318,346,720 to $408,841,196 (+28%). Registered or notice-filed in MI. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 133007010.0,
      "total_employees": 8,
      "filing_date": "2021-08-30"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 153072797.0,
      "total_employees": 8,
      "filing_date": "2022-03-14"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 163317397.0,
      "total_employees": 8,
      "filing_date": "2023-07-11"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 223035595.0,
      "total_employees": 11,
      "filing_date": "2024-08-05"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 318346720.0,
      "total_employees": 20,
      "filing_date": "2025-06-10"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 408841196.0,
      "total_employees": 22,
      "filing_date": "2026-03-30"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 7 to 8.",
        "Regulatory assets under management went from $318,346,720 to $408,841,196 (+28%).",
        "Registered or notice-filed in MI.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Added an office in Peoria, IL.",
        "Registered or notice-filed in SC."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 30, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": "1.8% of assets a year",
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: up to 1.8% of assets a year (the maximum the brochure states)"
        ],
        "quotes": [
          "Our standard advisory fee is a maximum fee of 1.80% and is based on the average daily fair market value of the assets under management for the billing period."
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "We do not have a minimum account size requirement."
        ]
      }
    ],
    "quotes": [
      "Our standard advisory fee is a maximum fee of 1.80% and is based on the average daily fair market value of the assets under management for the billing period.",
      "We do not have a minimum account size requirement."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/rooted-wealth-advisors-bourbonnais-il-313759.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1500,
      "fewer_than_5": false,
      "raum": 197741196.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 105,
      "fewer_than_5": false,
      "raum": 203823039.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 16,
      "fewer_than_5": false,
      "raum": 1400000.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 31,
      "fewer_than_5": false,
      "raum": 5876961.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/313759",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}