# Rooted Planning Group

> Rooted Planning Group is an SEC-registered investment advisory firm in Corning, NY, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 24, 2026.

- CRD: 284120
- Filed as: ROOTED PLANNING GROUP
- Legal name: Irvine Wealth Planning Strategies, LLC
- Also doing business as: ROOTED PLANNING GROUP
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Corning, NY
- Filing period: October 2026
- Form ADV filing dated: February 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/284120
- AdvisorCensus page: https://advisorcensus.com/firm/rooted-planning-group-corning-ny-284120

## Quick answers

**How is Rooted Planning Group compensated?**
On its Form ADV (Item 5.E, October 2026), Rooted Planning Group reports these compensation arrangements: fixed fees (other than subscription fees).

**Where is Rooted Planning Group located?**
Rooted Planning Group's principal office is in Corning, NY, according to its Form ADV.

**Is Rooted Planning Group registered with the SEC or a state?**
Rooted Planning Group is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 284120.

**How much does Rooted Planning Group manage?**
Rooted Planning Group reports $156,991,981 in regulatory assets under management in its Form ADV filing dated February 24, 2026 (99% discretionary).

**How have Rooted Planning Group's assets and staff changed since 2021?**
In the Form ADV data for Rooted Planning Group: Regulatory assets under management: $47,024,544 in the October 2021 data and $156,991,981 in the October 2026 data, up 234%. Total employees: 5 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Rooted Planning Group serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (138); high net worth individuals (80); pension and profit sharing plans (but not the plan participants or government pension plans) (6).

**Which custodians does Rooted Planning Group use?**
Rooted Planning Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Rooted Planning Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/284120

**Does Rooted Planning Group state an account minimum?**
Its Form ADV Part 2A brochure dated February 24, 2026 says: "We do not have a minimum account size requirement, we do have minimum fees as noted above."

**What changed in Rooted Planning Group's recent Form ADV filings?**
In the March 2026 filing data: Employees performing advisory functions went from 4 to 3. Regulatory assets under management went from $117,735,789 to $156,991,981 (+33%).

## From the Form ADV filing

### Compensation (Item 5.E)
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 24, 2026)

- Account minimum: None

> We do not have a minimum account size requirement, we do have minimum fees as noted above.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $156,991,981
- Discretionary: $154,991,097
- Non-discretionary: $2,000,884

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 138 | $46,116,666 |
| High net worth individuals | 80 | $106,850,545 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6 | $2,444,019 |
| Charitable organizations | 5 | $1,580,263 |
| Corporations or other businesses not listed above | Fewer than 5 | $488 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Educational seminars/workshops
- Other

### Firm details
- Registered since: 2018 (8 years)
- Employees: 7 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CT, FL, GA, IL, MA, NC, NY, OK, PA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [rootedpg.com](https://rootedpg.com)
- Facebook @rootedpg
- Instagram @rootedpg
- LinkedIn @19110624
- YouTube @UCNbWJijrTnuC9l1eOzrjoZw

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $47,024,544 | 5 | February 18, 2021 |
| October 2022 | $60,200,000 | 5 | May 25, 2022 |
| October 2023 | $72,594,300 | 5 | February 13, 2023 |
| October 2024 | $95,722,587 | 5 | June 20, 2024 |
| October 2025 | $117,735,789 | 8 | March 7, 2025 |
| October 2026 | $156,991,981 | 7 | February 24, 2026 |

Regulatory assets under management: $47,024,544 in the October 2021 data and $156,991,981 in the October 2026 data, up 234%.
Total employees: 5 in October 2021 and 7 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Employees performing advisory functions went from 4 to 3.
- Regulatory assets under management went from $117,735,789 to $156,991,981 (+33%).

### January 2026
- No longer registered or notice-filed in NH.

### December 2025
- Registered or notice-filed in NC.

### November 2025
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Rooted Planning Group (CRD 284120): Form ADV filing data as of October 2026.