# RLB Financial

> RLB Financial is an SEC-registered investment advisory firm in Springfield, MO, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 6, 2026.

- CRD: 151778
- Filed as: RLB FINANCIAL
- Legal name: RLB Financial LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Springfield, MO
- Filing period: October 2026
- Form ADV filing dated: March 6, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/151778
- AdvisorCensus page: https://advisorcensus.com/firm/rlb-financial-springfield-mo-151778

## Quick answers

**How is RLB Financial compensated?**
On its Form ADV (Item 5.E, October 2026), RLB Financial reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other.

**Where is RLB Financial located?**
RLB Financial's principal office is in Springfield, MO, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is RLB Financial registered with the SEC or a state?**
RLB Financial is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 151778.

**How much does RLB Financial manage?**
RLB Financial reports $173,597,197 in regulatory assets under management in its Form ADV filing dated March 6, 2026 (100% discretionary).

**How have RLB Financial's assets and staff changed since 2024?**
In the Form ADV data for RLB Financial: Regulatory assets under management: $128,026,784 in the October 2024 data and $173,597,197 in the October 2026 data, up 36%. Total employees: 4 in October 2024 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does RLB Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (583); high net worth individuals (24).

**Which custodians does RLB Financial use?**
RLB Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does RLB Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/151778

**Does RLB Financial state an account minimum?**
Its Form ADV Part 2A brochure dated March 6, 2026 says: "RLB does not require a minimum to open an account."

**What changed in RLB Financial's recent Form ADV filings?**
In the April 2026 filing data: No longer lists an office in Northridge, CA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 6, 2026)

- Account minimum: None

> RLB does not require a minimum to open an account.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $173,597,197
- Discretionary: $173,597,197
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 583 | $99,722,978 |
| High net worth individuals | 24 | $73,874,219 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Other

### Firm details
- Registered since: 2023 (2 years)
- Employees: 4 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, IL, LA, MO, NY, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Ventura, CA

### Websites listed on Form ADV (Item 1.I)
- rlbfinancial.com
- Facebook @RLBFINANCIAL
- LinkedIn @robertbaltzell
- X @robertbaltzell

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $128,026,784 | 4 | August 6, 2024 |
| October 2025 | $149,113,737 | 4 | February 6, 2025 |
| October 2026 | $173,597,197 | 4 | March 6, 2026 |

Regulatory assets under management: $128,026,784 in the October 2024 data and $173,597,197 in the October 2026 data, up 36%.
Total employees: 4 in October 2024 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- No longer lists an office in Northridge, CA.

### December 2025
- Regulatory assets under management went from $149,113,737 to $172,133,809 (+15%).

### November 2025
- Added an office in Ventura, CA.
- No longer lists an office in Oxnard, CA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. RLB Financial (CRD 151778): Form ADV filing data as of October 2026.