# Riley Friedman Asset Management

> Riley Friedman Asset Management is an SEC-registered investment advisory firm in Los Altos, CA, registered since 2011, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 23, 2026.

- CRD: 155810
- Filed as: RILEY FRIEDMAN ASSET MANAGEMENT
- Legal name: Aimz Investment Advisors LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Los Altos, CA
- Filing period: October 2026
- Form ADV filing dated: March 23, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/155810
- AdvisorCensus page: https://advisorcensus.com/firm/riley-friedman-asset-management-los-altos-ca-155810

## Quick answers

**How is Riley Friedman Asset Management compensated?**
On its Form ADV (Item 5.E, October 2026), Riley Friedman Asset Management reports these compensation arrangements: a percentage of assets under its management.

**What does Riley Friedman Asset Management's brochure say about its fees?**
Its Form ADV Part 2A brochure dated March 23, 2026 states: $1 to $500,000: 1% a year; $500,001 to $10,000,000: 0.5% a year; Above $10,000,001: 0.4% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Riley Friedman Asset Management located?**
Riley Friedman Asset Management's principal office is in Los Altos, CA, according to its Form ADV.

**Is Riley Friedman Asset Management registered with the SEC or a state?**
Riley Friedman Asset Management is an SEC-registered investment advisory firm, registered since 2011. Status as filed: Approved. CRD 155810.

**How much does Riley Friedman Asset Management manage?**
Riley Friedman Asset Management reports $584,799,436 in regulatory assets under management in its Form ADV filing dated March 23, 2026 (100% discretionary).

**How have Riley Friedman Asset Management's assets and staff changed since 2021?**
In the Form ADV data for Riley Friedman Asset Management: Regulatory assets under management: $402,120,531 in the October 2021 data and $584,799,436 in the October 2026 data, up 45%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Riley Friedman Asset Management serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (122); individuals (other than high net worth individuals) (86); pension and profit sharing plans (but not the plan participants or government pension plans) (13).

**Which custodians does Riley Friedman Asset Management use?**
Riley Friedman Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Fidelity Brokerage Services LLC and Vanguard Group as custodians holding 10% or more of its separately managed account assets.

**Does Riley Friedman Asset Management report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/155810

**Does Riley Friedman Asset Management state an account minimum?**
Its Form ADV Part 2A brochure dated March 23, 2026 says: "There is an account minimum, $500,000, which may be waived by the investment advisor."

**What changed in Riley Friedman Asset Management's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $504,925,941 to $584,799,436 (+16%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 23, 2026)

- $1 to $500,000: 1% a year
- $500,001 to $10,000,000: 0.5% a year
- Above $10,000,001: 0.4% a year

> $1 - $500,000 1.00% $500,001 - $10,000,000 0.50% $10,000,001 and above 0.40%

- Account minimum: $500,000 (the brochure says it may be waived or negotiated)

> There is an account minimum, $500,000, which may be waived by the investment advisor.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC
- Vanguard Group

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $584,799,436
- Discretionary: $582,892,444
- Non-discretionary: $1,906,992

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 86 | $42,632,058 |
| High net worth individuals | 122 | $514,877,389 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 13 | $27,289,989 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2011 (15 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, NV, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- rfasset.com
- Facebook @RILEY-FRIEDMAN-ASSET-MANAGEMENT-220040828014167

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $402,120,531 | 2 | March 24, 2021 |
| October 2022 | $461,971,927 | 2 | March 17, 2022 |
| October 2023 | $406,505,193 | 2 | March 29, 2023 |
| October 2024 | $453,285,061 | 2 | March 20, 2024 |
| October 2025 | $504,925,941 | 2 | March 19, 2025 |
| October 2026 | $584,799,436 | 2 | March 23, 2026 |

Regulatory assets under management: $402,120,531 in the October 2021 data and $584,799,436 in the October 2026 data, up 45%.
Total employees: 2 in October 2021 and 2 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $504,925,941 to $584,799,436 (+16%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Riley Friedman Asset Management (CRD 155810): Form ADV filing data as of October 2026.