{ "crd_number": 149435, "slug": "rhs-financial-llc-san-francisco-ca-149435", "primary_business_name": "RHS FINANCIAL, LLC", "legal_name": "RHS FINANCIAL, LLC", "dbas": [ "RHS FINANCIAL, LLC" ], "city": "San Francisco", "state": "CA", "country": "United States", "cbsa_code": "41860", "metro": { "cbsa_code": "41860", "common_name": "San Francisco", "msa_name": "San Francisco-Oakland-Fremont, CA", "path": "/advisors/ca/san-francisco" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2018-03-23", "years_registered": 8, "period": "2026-10-01", "filing_date": "2026-04-16", "carried_forward": false, "raum_total": 219756972.0, "raum_discretionary": 210292910.0, "raum_non_discretionary": 9464062.0, "raum_band": "100m_500m", "raum_band_label": "$100 million to $500 million", "total_employees": 2, "advisory_employees": 2, "client_count_bucket": "fewer_than_5_in_some_types", "clients_by_type": { "charitable": { "raum": 9209581.0, "count": 1, "fewer_than_5": true }, "individuals": { "raum": 38215062.0, "count": 75 }, "high_net_worth_individuals": { "raum": 171844437.0, "count": 58 }, "corporations_other_businesses": { "raum": 487892.0, "count": 2, "fewer_than_5": true } }, "compensation_types": [ "percentage_of_aum" ], "advisory_activities": [ "educational_seminars", "financial_planning", "pension_consulting", "portfolio_management_businesses_institutional", "portfolio_management_individuals", "selection_of_other_advisers" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "CA" ], "websites": [ "https://facebook.com/RHSFINANCIAL", "https://linkedin.com/COMPANY/RHS-FINANCIAL", "https://rhsfinancial.com", "https://twitter.com/RHSFINANCIAL", "https://youtube.com/@rhsfinancial" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/149435", "city_as_filed": "SAN FRANCISCO", "url": "https://advisorcensus.com/firm/rhs-financial-llc-san-francisco-ca-149435", "display_name": "RHS Financial, LLC", "summary": "RHS Financial, LLC is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 16, 2026.", "citation": "AdvisorCensus. RHS Financial, LLC (CRD 149435): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for businesses (other than small businesses) or institutional clients", "Pension consulting services", "Selection of other advisers (including private fund managers)", "Educational seminars/workshops" ], "quick_answers": [ { "q": "How is RHS Financial, LLC compensated?", "a": "On its Form ADV (Item 5.E, October 2026), RHS Financial, LLC reports these compensation arrangements: a percentage of assets under its management." }, { "q": "Where is RHS Financial, LLC located?", "a": "RHS Financial, LLC's principal office is in San Francisco, CA, according to its Form ADV." }, { "q": "Is RHS Financial, LLC registered with the SEC or a state?", "a": "RHS Financial, LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 149435." }, { "q": "How much does RHS Financial, LLC manage?", "a": "RHS Financial, LLC reports $219,756,972 in regulatory assets under management in its Form ADV filing dated April 16, 2026 (96% discretionary)." }, { "q": "How have RHS Financial, LLC's assets and staff changed since 2021?", "a": "In the Form ADV data for RHS Financial, LLC: Regulatory assets under management: $147,806,557 in the October 2021 data and $219,756,972 in the October 2026 data, up 49%. Total employees: 3 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does RHS Financial, LLC serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (75); high net worth individuals (58); corporations or other businesses not listed above (2)." }, { "q": "Which custodians does RHS Financial, LLC use?", "a": "RHS Financial, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Interactive Brokers LLC, MY529 and Nationwide Securities, LLC as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does RHS Financial, LLC report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/149435" } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 147806557.0, "total_employees": 3, "filing_date": "2021-08-12" }, { "period": "2022-10-01", "regulatory_assets_under_management": 185326169.0, "total_employees": 3, "filing_date": "2022-05-18" }, { "period": "2023-10-01", "regulatory_assets_under_management": 165334041.0, "total_employees": 3, "filing_date": "2023-03-02" }, { "period": "2024-10-01", "regulatory_assets_under_management": 198106406.0, "total_employees": 3, "filing_date": "2024-03-20" }, { "period": "2025-10-01", "regulatory_assets_under_management": 234485352.0, "total_employees": 3, "filing_date": "2025-03-31" }, { "period": "2026-10-01", "regulatory_assets_under_management": 219756972.0, "total_employees": 2, "filing_date": "2026-04-16" } ], "recent_changes": [], "fees_from_brochure": null, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "Interactive Brokers LLC", "name_as_filed": "INTERACTIVE BROKERS LLC", "affiliated": false }, { "name": "MY529", "name_as_filed": "MY529", "affiliated": false }, { "name": "Nationwide Securities, LLC", "name_as_filed": "NATIONWIDE SECURITIES, LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/rhs-financial-llc-san-francisco-ca-149435.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 75, "fewer_than_5": false, "raum": 38215062.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 58, "fewer_than_5": false, "raum": 171844437.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 1, "fewer_than_5": true, "raum": 9209581.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 2, "fewer_than_5": true, "raum": 487892.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/149435", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }