{ "crd_number": 330716, "slug": "rhl-group-llc-holly-mi-330716", "primary_business_name": "RHL GROUP, LLC", "legal_name": "RHL GROUP, LLC", "dbas": [], "city": "Holly", "state": "MI", "country": "United States", "cbsa_code": "19820", "metro": { "cbsa_code": "19820", "common_name": "Detroit", "msa_name": "Detroit-Warren-Dearborn, MI", "path": "/advisors/mi/detroit" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2024-08-09", "years_registered": 2, "period": "2026-10-01", "filing_date": "2026-09-21", "carried_forward": false, "raum_total": 155145000.0, "raum_discretionary": 155145000.0, "raum_non_discretionary": 0.0, "raum_band": "100m_500m", "raum_band_label": "$100 million to $500 million", "total_employees": 6, "advisory_employees": 3, "client_count_bucket": null, "clients_by_type": { "charitable": { "raum": 50000.0, "count": 1 }, "individuals": { "raum": 65095000.0, "count": 300 }, "high_net_worth_individuals": { "raum": 90000000.0, "count": 50 } }, "compensation_types": [ "fixed", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "pension_consulting", "portfolio_management_individuals", "selection_of_other_advisers" ], "wrap_fee_participant": false, "disclosure_yes_count": 2, "states_registered": [ "CA", "FL", "MI", "TX" ], "websites": [ "https://facebook.com/rhlgorup", "https://rhlgroup.us" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/330716", "disclosure_items": [ { "item": "11.E(2)", "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?" }, { "item": "11.E(4)", "question": "Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?" } ], "city_as_filed": "HOLLY", "url": "https://advisorcensus.com/firm/rhl-group-llc-holly-mi-330716", "display_name": "RHL Group, LLC", "summary": "RHL Group, LLC is an SEC-registered investment advisory firm in Holly, MI, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 21, 2026.", "citation": "AdvisorCensus. RHL Group, LLC (CRD 330716): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Pension consulting services", "Selection of other advisers (including private fund managers)" ], "quick_answers": [ { "q": "How is RHL Group, LLC compensated?", "a": "On its Form ADV (Item 5.E, October 2026), RHL Group, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)." }, { "q": "Where is RHL Group, LLC located?", "a": "RHL Group, LLC's principal office is in Holly, MI, according to its Form ADV." }, { "q": "Is RHL Group, LLC registered with the SEC or a state?", "a": "RHL Group, LLC is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 330716." }, { "q": "How much does RHL Group, LLC manage?", "a": "RHL Group, LLC reports $155,145,000 in regulatory assets under management in its Form ADV filing dated September 21, 2026 (100% discretionary)." }, { "q": "How have RHL Group, LLC's assets and staff changed since 2024?", "a": "In the Form ADV data for RHL Group, LLC: Regulatory assets under management: $0 in the October 2024 data and $155,145,000 in the October 2026 data. Total employees: 5 in October 2024 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does RHL Group, LLC serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (300); high net worth individuals (50); charitable organizations (1)." }, { "q": "Which custodians does RHL Group, LLC use?", "a": "RHL Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets." }, { "q": "Does RHL Group, LLC report any disciplinary disclosures?", "a": "Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.E(2) (self-regulatory organization's finding of a rule violation) and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/330716" }, { "q": "Does RHL Group, LLC state an account minimum?", "a": "Its Form ADV Part 2A brochure dated February 8, 2026 says: \"RHL does not currently have a minimum account requirement.\"" }, { "q": "What changed in RHL Group, LLC's recent Form ADV filings?", "a": "In the October 2026 filing data: Employees performing advisory functions went from 2 to 3." } ], "filing_history": [ { "period": "2024-10-01", "regulatory_assets_under_management": 0.0, "total_employees": 5, "filing_date": "2024-08-29" }, { "period": "2025-10-01", "regulatory_assets_under_management": 120500000.0, "total_employees": 5, "filing_date": "2025-07-30" }, { "period": "2026-10-01", "regulatory_assets_under_management": 155145000.0, "total_employees": 6, "filing_date": "2026-09-21" } ], "recent_changes": [ { "period": "2026-10-01", "period_label": "October 2026", "notes": [ "Employees performing advisory functions went from 2 to 3." ] }, { "period": "2026-03-01", "period_label": "March 2026", "notes": [ "Regulatory assets under management went from $120,500,000 to $155,145,000 (+29%)." ] } ], "fees_from_brochure": { "source": "Form ADV Part 2A brochure dated February 8, 2026", "tiers": [], "flat_rate": null, "stated_range": null, "stated_maximum": null, "account_minimum": "None", "account_minimum_may_be_waived": false, "minimum_annual_fee": null, "figures": [ { "label": "Account minimum", "statements": [ "Account minimum: None" ], "quotes": [ "RHL does not currently have a minimum account requirement." ] } ], "quotes": [ "RHL does not currently have a minimum account requirement." ], "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable." }, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/rhl-group-llc-holly-mi-330716.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 300, "fewer_than_5": false, "raum": 65095000.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 50, "fewer_than_5": false, "raum": 90000000.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 1, "fewer_than_5": false, "raum": 50000.0 } ], "disclosure_line": "Reports 2 disclosure items on Form ADV Item 11.", "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/330716", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }