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"https://linkedin.com/in/tylermbrowncfp", "https://linkedin.com/in/veronica-holguin-chs-6a86b71b0", "https://linkedin.com/in/vester-martin-297860195", "https://linkedin.com/in/wendysoniat", "https://linkedin.com/in/wesley-miller-4a8a3984", "https://linkedin.com/in/willking15", "https://linkedin.com/in/zach-wicker-91b3ab13", "https://linkedin.com/in/zacharycampbellrfg", "https://linkedin.com/showcase/stronghermoney", "https://m.facebook.com/Confidencefps", "https://matterhornpw.com", "https://metaprivatewealth.com", "https://navipathfinancial.com", "https://obedientwp.com", "https://olsonstrategicwealth.com", "https://palmerapw.com", "https://piersonwealthmanagement.com", "https://planinvestinspire.com", "https://planwithparamount.com", "https://planyoursweetlife.com", "https://powderpointwm.com", "https://resolutewealthmanagement.com", "https://rfgadvisory.com", "https://rfgadvisorywealth.com", "https://riveroakaa.com", "https://rjbfp.com", "https://rvawealthmanagement.com", "https://sablepointwealthmanagement.com", "https://sixpointfp.com", "https://strodtmanwm.com", "https://stronghermoney.com", "https://treknorthco.com", "https://twitter.com/4swm.com", "https://twitter.com/@lhinton444", "https://twitter.com/@sspotswoodrfg", "https://twitter.com/JoeEWA", "https://twitter.com/RVAWealth", "https://twitter.com/SsideHusla8", "https://twitter.com/TheHutchJ", "https://twitter.com/markdutram?lang=en", "https://twitter.com/sueannsmith99", "https://volarewealth.com", "https://wfavolare.com", "https://wholestoryplanning.com", "https://willowprivatewealth.com", "https://x.com/jbrendanfrazier", "https://x.com/rfgbythesea", "https://youtube.com/@BAMCAMPodcast", "https://youtube.com/@investorsresource7255", "https://youtube.com/@planinvestinspire", "https://youtube.com/@sablepointwealthmanagement7296", "https://youtube.com/channel/UCPLDBtMdf2Osu9L3_AtzFnw", "https://youtube.com/channel/UCQjupvYpAPCnn8iqoFdvnyw", "https://youtube.com/channel/UCUSZIVRPqa1jdSJrSJ9oF1w", "https://youtube.com/channel/UCZ3kRWRMbuFFgfmfuSsGbYg", "https://youtube.com/channel/UCjTEoDnYXwhMni8m6FTMrbQ", "https://youtube.com/channel/UCnmZX3NGdd8hUKO7VFxds0A/featured" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/158401", "city_as_filed": "VESTAVIA HILLS", "url": "https://advisorcensus.com/firm/rfg-advisory-llc-vestavia-hills-al-158401", "display_name": "RFG Advisory, LLC", "summary": "RFG Advisory, LLC is an SEC-registered investment advisory firm in Vestavia Hills, AL, registered since 2014, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 21, 2026.", "citation": "AdvisorCensus. RFG Advisory, LLC (CRD 158401): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for investment companies (and business development companies)", "Pension consulting services", "Selection of other advisers (including private fund managers)", "Educational seminars/workshops" ], "quick_answers": [ { "q": "How is RFG Advisory, LLC compensated?", "a": "On its Form ADV (Item 5.E, October 2026), RFG Advisory, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)." }, { "q": "Where is RFG Advisory, LLC located?", "a": "RFG Advisory, LLC's principal office is in Vestavia Hills, AL, according to its Form ADV; the October 2026 filing also lists 65 other offices (Schedule D, Section 1.F)." }, { "q": "Is RFG Advisory, LLC registered with the SEC or a state?", "a": "RFG Advisory, LLC is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 158401." }, { "q": "How much does RFG Advisory, LLC manage?", "a": "RFG Advisory, LLC reports $7,969,008,040 in regulatory assets under management in its Form ADV filing dated September 21, 2026 (100% discretionary)." }, { "q": "How have RFG Advisory, LLC's assets and staff changed since 2021?", "a": "In the Form ADV data for RFG Advisory, LLC: Regulatory assets under management: $1,765,004,980 in the October 2021 data and $7,969,008,040 in the October 2026 data, up 352%. Total employees: 80 in October 2021 and 360 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does RFG Advisory, LLC serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (15,951); high net worth individuals (1,256); corporations or other businesses not listed above (110)." }, { "q": "Which custodians does RFG Advisory, LLC use?", "a": "RFG Advisory, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does RFG Advisory, LLC report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/158401" }, { "q": "What changed in RFG Advisory, LLC's recent Form ADV filings?", "a": "In the October 2026 filing data: Added the business name WFA Volare. Added the business name Obedient Wealth Planning. Added an office in Suwanee, GA." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 1765004980.0, "total_employees": 80, "filing_date": "2021-07-19" }, { "period": "2022-10-01", "regulatory_assets_under_management": 2728866112.0, "total_employees": 101, "filing_date": "2022-09-30" }, { "period": "2023-10-01", "regulatory_assets_under_management": 2996872822.0, "total_employees": 195, "filing_date": "2023-10-02" }, { "period": "2024-10-01", "regulatory_assets_under_management": 3859253984.0, "total_employees": 195, "filing_date": "2024-09-30" }, { "period": "2025-10-01", "regulatory_assets_under_management": 4935921361.0, "total_employees": 277, "filing_date": "2025-06-30" }, { "period": "2026-10-01", "regulatory_assets_under_management": 7969008040.0, "total_employees": 360, "filing_date": "2026-09-21" } ], "recent_changes": [ { "period": "2026-10-01", "period_label": "October 2026", "notes": [ "Added the business name WFA Volare.", "Added the business name Obedient Wealth Planning.", "Added an office in Suwanee, GA." ] }, { "period": "2026-09-01", "period_label": "September 2026", "notes": [ "Added the business name Whole Story Planning.", "Added the business name Palmera Private Wealth.", "Added the business name Olson Strategic Wealth.", "Added the business name Capstone Wealth LLC.", "Added the business name August Financial Planning.", "Added an office in Chicago, IL.", "Added an office in Coconut Grove, FL.", "Added an office in Lenexa, KS.", "Added an office in Sandy, UT.", "Added an office in St. George, UT." ] }, { "period": "2026-08-01", "period_label": "August 2026", "notes": [ "Regulatory assets under management went from $6,813,842,355 to $7,969,008,040 (+17%).", "Employees performing advisory functions went from 162 to 178.", "Added the business name Arcadia Grove Wealth.", "Added the business name Bluemonte Investment Management.", "Added the business name Kasper Wealth Management.", "Added the business name Sweet Life Financial Planning.", "No longer lists the business name Arcadia Growth Wealth.", "Added an office in Corydon, IN.", "Added an office in Tacoma, WA." ] }, { "period": "2026-07-01", "period_label": "July 2026", "notes": [ "Added the business name Arcadia Growth Wealth.", "Added the business name Financial Fitness Wealth Management.", "Added an office in Holladay, UT.", "Added an office in Myrtle Beach, SC." ] }, { "period": "2026-05-01", "period_label": "May 2026", "notes": [ "Added the business name Pierson Wealth Management.", "Added an office in Los Angles, CA.", "Added an office in Santa Clarita, CA." ] }, { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Regulatory assets under management went from $6,120,333,343 to $6,813,842,355 (+11%).", "Employees performing advisory functions went from 135 to 162.", "Added the business name Aspire Financial Group.", "Added the business name Black Oak Asset Management.", "No longer lists the business name Lemzar Capital.", "No longer lists the business name Brianne Financial.", "Changed its office addresses in Austin, TX.", "Changed its office addresses in Cary, NC.", "Changed its office addresses in Colorado Springs, CO.", "Changed its office addresses in Orange Beach, AL.", "Changed its office addresses in Westlake, OH.", "Added an office in Alpharetta, GA.", "Added an office in Lawrenceville, GA.", "Added an office in Macon, GA.", "Added an office in Ponte Vedra, FL.", "Added an office in Poughkeepsie, NY.", "No longer lists an office in Dothan, AL.", "No longer lists an office in Enterprise, AL.", "No longer lists an office in Greenville, SC.", "No longer lists an office in Jonesboro, AR.", "No longer lists an office in Loveland, OH.", "No longer lists an office in Montgomery, AL.", "No longer lists an office in Sunset Hills, MO.", "No longer lists an office in Warsaw, KY.", "Updated its list of owners and control persons (Schedule A)." ] }, { "period": "2026-02-01", "period_label": "February 2026", "notes": [ "Added the business name Powder Point Wealth Management.", "Added an office in Pembroke, MA." ] }, { "period": "2025-12-01", "period_label": "December 2025", "notes": [ "Regulatory assets under management went from $4,935,921,361 to $6,120,333,343 (+24%).", "Added the business name Cambium Wealth Partners.", "Added an office in Camp Verde, AZ.", "Added an office in Cottonwood, AZ.", "Added an office in Flagstaff, AZ." ] }, { "period": "2025-11-01", "period_label": "November 2025", "notes": [ "Added the business name Anchoring Capital.", "Added an office in Vancouver, WA.", "Updated its list of owners and control persons (Schedule A)." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "Fidelity Brokerage Services LLC", "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/rfg-advisory-llc-vestavia-hills-al-158401.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 15951, "fewer_than_5": false, "raum": 2532373065.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 1256, "fewer_than_5": false, "raum": 2555629678.0 }, { "type": "banking_thrift", "label": "Banking or thrift institutions", "count": 0, "fewer_than_5": false, "raum": null }, { "type": "investment_companies", "label": "Investment companies", "count": 9, "fewer_than_5": false, "raum": 2765815337.0 }, { "type": "business_development_companies", "label": "Business development companies", "count": 0, "fewer_than_5": false, "raum": null }, { "type": "pooled_investment_vehicles", "label": "Pooled investment vehicles (other than investment companies and business development companies)", "count": 0, "fewer_than_5": false, "raum": null }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": 38, "fewer_than_5": false, "raum": 10907548.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 38, "fewer_than_5": false, "raum": 9023474.0 }, { "type": "state_municipal", "label": "State or municipal government entities (including government pension plans)", "count": 1, "fewer_than_5": true, "raum": 4984632.0 }, { "type": "other_investment_advisers", "label": "Other investment advisers", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "insurance_companies", "label": "Insurance companies", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "sovereign_wealth_foreign_official", "label": "Sovereign wealth funds and foreign official institutions", "count": 0, "fewer_than_5": false, "raum": 0.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 110, "fewer_than_5": false, "raum": 86620007.0 }, { "type": "other", "label": "Other", "count": 7, "fewer_than_5": false, "raum": 3654299.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/158401", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }