# Regal Investment Advisors LLC

> Regal Investment Advisors LLC is an SEC-registered investment advisory firm in Kentwood, MI, registered since 2010, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated May 18, 2026.

- CRD: 125004
- Filed as: REGAL INVESTMENT ADVISORS LLC
- Also doing business as: AARON & ASSOCIATES, LLC, ADAMS & MCREYNOLDS, LLP, B&B ADVISOR GROUP, BACE FINANCIAL, BAILLEY GROUP WEALTH MANAGEMENT, BARRON FINANCIAL GROUP, LLC, BETTRLIFE FINANCIAL SERVICES, BRICK WEALTH MANAGEMENT, CANBY GROVE CAPITAL, CIRRUS RETIREMENT SOLUTIONS, CLEARVIEW WEALTH MANAGEMENT, COLD CREEK CAPITAL, CORNERSTONE WEALTH ASSOCIATES, LLC, CORY THOMPSON & ASSOCIATES, COVENANT WEALTH ADVISORS, EAGLE WEALTH CONSULTING, LLC, EFG PLANNING, EVERGREEN WEALTH MANAGEMENT, LLC, FISCHER WEALTH MANAGEMENT, FLYNN PLANNING GROUP, FOREST FINANCIAL PLANNING GROUP, LLC, FORTRESS MEGA, LLC, HOLLAR FINANCIAL GROUP, HORIZON ADVISORS, JONES WEALTH MANAGEMENT, KUHNDILLONUMBAUGH LLC, LEGACIES TODAY, LENSAK FINANCIAL, LIONSHARE, MERCADO FINANCIAL GROUP, MICHAEL W. MORRISON, C.F.P, MUSGRAVE FINANCIAL SOLUTIONS, OWENS FINANCIAL GROUP, LLC, PETERSON FINANCIAL STRATEGIES LLC, REGAL CHARITABLE, LLC, REGAL FINANCIAL GROUP, RIVERBANK WEALTH MANAGEMENT, SALUS FINANCIAL GROUP, SIMON FINANCIAL SERVICES, STEVEN MICHAEL FINANCIAL GROUP, SUMMIT FINANCIAL GROUP, THE BURTON GROUP, LLC, THE CUNNINGHAM GROUP, THE INVESTMENT CENTER OF ERIE, THIRD WAVE FINANCIAL, TITANIUM WEALTH ADVISORS, LLC, TORIMAX FINANCIAL GROUP, INC., TRIDENT WEALTH PARTNERS, TURSI WEALTH MANAGEMENT, VIP FINANCIAL, WARBER WEALTH MANAGEMENT, WEALTH MANAGERS, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Kentwood, MI
- Filing period: October 2026
- Form ADV filing dated: May 18, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/125004
- AdvisorCensus page: https://advisorcensus.com/firm/regal-investment-advisors-llc-kentwood-mi-125004

## Quick answers

**How is Regal Investment Advisors LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Regal Investment Advisors LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

**Where is Regal Investment Advisors LLC located?**
Regal Investment Advisors LLC's principal office is in Kentwood, MI, according to its Form ADV; the June 2026 filing also lists 22 other offices (Schedule D, Section 1.F).

**Is Regal Investment Advisors LLC registered with the SEC or a state?**
Regal Investment Advisors LLC is an SEC-registered investment advisory firm, registered since 2010. Status as filed: Approved. CRD 125004.

**How much does Regal Investment Advisors LLC manage?**
Regal Investment Advisors LLC reports $2,877,296,720 in regulatory assets under management in its Form ADV filing dated May 18, 2026 (85% discretionary).

**How have Regal Investment Advisors LLC's assets and staff changed since 2021?**
In the Form ADV data for Regal Investment Advisors LLC: Regulatory assets under management: $1,936,640,285 in the October 2021 data and $2,877,296,720 in the October 2026 data, up 49%. Total employees: 134 in October 2021 and 131 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Regal Investment Advisors LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (7,665); high net worth individuals (555); pension and profit sharing plans (but not the plan participants or government pension plans) (40).

**Which custodians does Regal Investment Advisors LLC use?**
Regal Investment Advisors LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Distributors Company LLC as custodians holding 10% or more of its separately managed account assets.

**Does Regal Investment Advisors LLC report any disciplinary disclosures?**
Reports 5 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order), 11.D(2) (another regulator's finding of a violation), and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/125004

**What changed in Regal Investment Advisors LLC's recent Form ADV filings?**
In the June 2026 filing data: Changed its office addresses in Erie, PA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Distributors Company LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,877,296,720
- Discretionary: $2,445,114,419
- Non-discretionary: $432,182,301

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 7,665 | $1,593,275,982 |
| High net worth individuals | 555 | $1,141,558,316 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 40 | $127,193,445 |
| Charitable organizations | 6 | $830,919 |
| Corporations or other businesses not listed above | 36 | $14,438,058 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2010 (15 years)
- Employees: 131 total, 118 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports 5 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.C(2): Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(4): Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.C(5): Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
- 11.D(2): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.D(4): In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/125004

### Other offices (Schedule D, Section 1.F), as of the June 2026 filing
- Audubon, NJ
- Canyon Lake, CA
- Columbia, SC
- Danville, VA
- Denver, CO
- Erie, PA
- Estero, FL
- Grand Rapids, MI
- Greenville, SC
- Hickory, NC
- Lafayette, IN
- Monroe, LA
- Monroe, MI
- Morristown, NJ
- Oviedo, FL
- Peabody, MA
- Pewaukee, WI
- Plymouth, IN
- San Dimas, CA
- Silver Spring, MD
- Sudbury, MA
- Wesley Chapel, FL

### Websites listed on Form ADV (Item 1.I)
- regal-holdings.com
- regal-lionshare.com
- regalfin.com
- regalria.com
- regalria.net
- Facebook @regalfin
- Facebook @regalria
- LinkedIn @regal-financial-group
- LinkedIn @regal-investment-advisors
- X @regalfin
- X @regalholdings

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,936,640,285 | 134 | August 19, 2021 |
| October 2022 | $2,058,023,170 | 110 | September 24, 2022 |
| October 2023 | $2,042,753,790 | 112 | April 28, 2023 |
| October 2024 | $2,550,489,630 | 140 | March 28, 2024 |
| October 2025 | $2,447,941,075 | 118 | April 25, 2025 |
| October 2026 | $2,877,296,720 | 131 | May 18, 2026 |

Regulatory assets under management: $1,936,640,285 in the October 2021 data and $2,877,296,720 in the October 2026 data, up 49%.
Total employees: 134 in October 2021 and 131 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Changed its office addresses in Erie, PA.

### May 2026
- No longer lists the business name Cornerstone Financial Services Group.
- Added the business name Cornerstone Wealth Associates, LLC.

### April 2026
- Regulatory assets under management went from $2,447,941,075 to $2,877,296,720 (+18%).
- Employees performing advisory functions went from 110 to 118.
- Item 11 disclosure answers changed: 5 yes answers, previously 4 (now yes: 11.D(2)).
- Added the business name EFG Planning.
- Added the business name VIP Financial.
- Added the business name Bace Financial.
- Added the business name Legacies Today.
- Added the business name Horizon Advisors.
- Added the business name Lensak Financial.
- Added the business name B&B Advisor Group.
- Added the business name Cold Creek Capital.
- Added the business name Fortress Mega, LLC.
- Added the business name Canby Grove Capital.
- Added the business name Flynn Planning Group.
- Added the business name The Cunningham Group.
- Added the business name Third Wave Financial.
- Added the business name Wealth Managers, LLC.
- Added the business name Kuhndillonumbaugh LLC.
- Added the business name Salus Financial Group.
- Added the business name The Burton Group, LLC.
- Added the business name Hollar Financial Group.
- Added the business name Summit Financial Group.
- Added the business name Aaron & Associates, LLC.
- Added the business name Adams & McReynolds, LLP.
- Added the business name Brick Wealth Management.
- Added the business name Jones Wealth Management.
- Added the business name Mercado Financial Group.
- Added the business name Trident Wealth Partners.
- Added the business name Tursi Wealth Management.
- Added the business name Covenant Wealth Advisors.
- Added the business name Simon Financial Services.
- Added the business name Warber Wealth Management.
- Added the business name Fischer Wealth Management.
- Added the business name Cory Thompson & Associates.
- Added the business name Michael W. Morrison, C.F.P.
- Added the business name Owens Financial Group, LLC.
- Added the business name Barron Financial Group, LLC.
- Added the business name Cirrus Retirement Solutions.
- Added the business name Clearview Wealth Management.
- Added the business name Riverbank Wealth Management.
- Added the business name Bettrlife Financial Services.
- Added the business name Eagle Wealth Consulting, LLC.
- Added the business name Musgrave Financial Solutions.
- Added the business name The Investment Center of Erie.
- Added the business name Titanium Wealth Advisors, LLC.
- Added the business name Torimax Financial Group, Inc..
- Added the business name Steven Michael Financial Group.
- Added the business name Bailley Group Wealth Management.
- Added the business name Evergreen Wealth Management, LLC.
- Added the business name Peterson Financial Strategies LLC.
- Added the business name Cornerstone Financial Services Group.
- Added the business name Forest Financial Planning Group, LLC.
- Changed its office addresses in Columbia, SC.
- Added an office in Denver, CO.
- Added an office in Estero, FL.
- Added an office in Greenville, SC.
- Added an office in Oviedo, FL.
- Added an office in Peabody, MA.
- Added an office in Sudbury, MA.
- Added an office in Wesley Chapel, FL.
- No longer lists an office in Atlanta, GA.
- No longer lists an office in Bloomington, MN.
- No longer lists an office in Freeport, IL.
- No longer lists an office in Rockford, IL.
- No longer lists an office in Rogers City, MI.
- No longer lists an office in Troy, MI.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Regal Investment Advisors LLC (CRD 125004): Form ADV filing data as of October 2026.