# Reed Financial Services, Inc.

> Reed Financial Services, Inc. is an SEC-registered investment advisory firm in Cleveland, OH, registered since 1989, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 5, 2026.

- CRD: 112179
- Filed as: REED FINANCIAL SERVICES, INC.
- Legal name: James Reed Financial Services, Inc.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Cleveland, OH
- Filing period: October 2026
- Form ADV filing dated: March 5, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/112179
- AdvisorCensus page: https://advisorcensus.com/firm/reed-financial-services-inc-cleveland-oh-112179

## Quick answers

**How is Reed Financial Services, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Reed Financial Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions.

**Where is Reed Financial Services, Inc. located?**
Reed Financial Services, Inc.'s principal office is in Cleveland, OH, according to its Form ADV.

**Is Reed Financial Services, Inc. registered with the SEC or a state?**
Reed Financial Services, Inc. is an SEC-registered investment advisory firm, registered since 1989. Status as filed: Approved. CRD 112179.

**How much does Reed Financial Services, Inc. manage?**
Reed Financial Services, Inc. reports $388,646,926 in regulatory assets under management in its Form ADV filing dated March 5, 2026 (100% discretionary).

**How have Reed Financial Services, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Reed Financial Services, Inc.: Regulatory assets under management: $288,606,771 in the October 2021 data and $388,646,926 in the October 2026 data, up 35%. Total employees: 11 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Reed Financial Services, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (214); high net worth individuals (129); pension and profit sharing plans (but not the plan participants or government pension plans) (7).

**Which custodians does Reed Financial Services, Inc. use?**
Reed Financial Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing Advisor Solutions LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Reed Financial Services, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/112179

**Does Reed Financial Services, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated March 5, 2026 says: "In general, we require a minimum of $500,000 to open and maintain an advisory account."

**What changed in Reed Financial Services, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 11 to 10. Regulatory assets under management went from $345,805,007 to $388,646,926 (+12%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Commissions

### Fees and minimums (Form ADV Part 2A brochure dated March 5, 2026)

- Account minimum: $500,000

> In general, we require a minimum of $500,000 to open and maintain an advisory account.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Pershing Advisor Solutions LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $388,646,926
- Discretionary: $388,646,926
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 214 | $81,450,093 |
| High net worth individuals | 129 | $292,884,021 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 7 | $14,213,061 |
| Corporations or other businesses not listed above | 1 | $99,751 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

### Firm details
- Registered since: 1989 (37 years)
- Employees: 10 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, LA, NC, OH, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [reed-financial.com](https://reed-financial.com)
- Facebook @REEDFINANCIALSERVICESINC
- LinkedIn @REED-FINANCIAL-SERVICES-INC.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $288,606,771 | 11 | August 17, 2021 |
| October 2022 | $339,520,991 | 12 | June 8, 2022 |
| October 2023 | $271,329,508 | 12 | March 29, 2023 |
| October 2024 | $307,389,541 | 12 | February 20, 2024 |
| October 2025 | $345,805,007 | 11 | March 18, 2025 |
| October 2026 | $388,646,926 | 10 | March 5, 2026 |

Regulatory assets under management: $288,606,771 in the October 2021 data and $388,646,926 in the October 2026 data, up 35%.
Total employees: 11 in October 2021 and 10 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 11 to 10.
- Regulatory assets under management went from $345,805,007 to $388,646,926 (+12%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Reed Financial Services, Inc. (CRD 112179): Form ADV filing data as of October 2026.