# Reap Financial Group, LLC

> Reap Financial Group, LLC is an SEC-registered investment advisory firm in Austin, TX, registered since 2020, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 20, 2026.

- CRD: 144560
- Filed as: REAP FINANCIAL GROUP, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Austin, TX
- Filing period: October 2026
- Form ADV filing dated: August 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/144560
- AdvisorCensus page: https://advisorcensus.com/firm/reap-financial-group-llc-austin-tx-144560

## Quick answers

**How is Reap Financial Group, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Reap Financial Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Reap Financial Group, LLC charge?**
Its Form ADV Part 2A brochure dated August 20, 2026 states: Hourly rate: $400 an hour (Financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Reap Financial Group, LLC located?**
Reap Financial Group, LLC's principal office is in Austin, TX, according to its Form ADV; the September 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Reap Financial Group, LLC registered with the SEC or a state?**
Reap Financial Group, LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 144560.

**How much does Reap Financial Group, LLC manage?**
Reap Financial Group, LLC reports $648,236,003 in regulatory assets under management in its Form ADV filing dated August 20, 2026 (100% discretionary).

**How have Reap Financial Group, LLC's assets and staff changed since 2021?**
In the Form ADV data for Reap Financial Group, LLC: Regulatory assets under management: $234,888,982 in the October 2021 data and $648,236,003 in the October 2026 data, up 176%. Total employees: 13 in October 2021 and 28 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Reap Financial Group, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,121); high net worth individuals (163).

**Which custodians does Reap Financial Group, LLC use?**
Reap Financial Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Reap Financial Group, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/144560

**What changed in Reap Financial Group, LLC's recent Form ADV filings?**
In the September 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated August 20, 2026)

- Hourly rate: $400 an hour (Financial planning services)

> Financial planning services are offered either on a fixed fee basis or based on a maximum hourly rate of $400 per hour, depending on the complexity of the client’s planning needs.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $648,236,003
- Discretionary: $648,236,003
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,121 | $337,687,204 |
| High net worth individuals | 163 | $308,124,217 |
| Corporations or other businesses not listed above | Fewer than 5 | $2,424,582 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2020 (6 years)
- Employees: 28 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, CA, CO, FL, NC, OK, PA, SC, TN, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Austin, TX
- Georgetown, TX

### Websites listed on Form ADV (Item 1.I)
- [austinfinancialplanner.com](https://austinfinancialplanner.com)
- [austinsfinancialplanner.com](https://austinsfinancialplanner.com)
- [dignityduringdivorce.com](https://dignityduringdivorce.com)
- [moneywontbuyhappiness.com](https://moneywontbuyhappiness.com)
- [mygarate.com](https://mygarate.com)
- [pooronpaper.com](https://pooronpaper.com)
- [reapevent.com](https://reapevent.com)
- [reapfinancial.com](https://reapfinancial.com)
- [reapprivateclient.com](https://reapprivateclient.com)
- [reapprivateclient.zoom.us](https://reapprivateclient.zoom.us)
- [reapwebinar.com](https://reapwebinar.com)
- [retirereadytv.com](https://retirereadytv.com)
- [retirerichlookpoor.com](https://retirerichlookpoor.com)
- [saveyourbenefits.com](https://saveyourbenefits.com)
- [wealthradio.com](https://wealthradio.com)
- Facebook @REAPFINANCIAL
- Instagram @reapfinancial
- LinkedIn @reap-financial
- X @REAPFINANCIAL
- YouTube @Reapfinancial

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $234,888,982 | 13 | August 10, 2021 |
| October 2022 | $299,632,410 | 14 | April 21, 2022 |
| October 2023 | $380,599,146 | 20 | March 22, 2023 |
| October 2024 | $443,510,505 | 20 | June 27, 2024 |
| October 2025 | $510,193,622 | 24 | June 5, 2025 |
| October 2026 | $648,236,003 | 28 | August 20, 2026 |

Regulatory assets under management: $234,888,982 in the October 2021 data and $648,236,003 in the October 2026 data, up 176%.
Total employees: 13 in October 2021 and 28 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Employees performing advisory functions went from 7 to 6.
- Regulatory assets under management went from $510,193,622 to $648,236,003 (+27%).

### December 2025
- Registered or notice-filed in PA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Reap Financial Group, LLC (CRD 144560): Form ADV filing data as of October 2026.