{
  "crd_number": 144560,
  "slug": "reap-financial-group-llc-austin-tx-144560",
  "primary_business_name": "REAP FINANCIAL GROUP, LLC",
  "legal_name": "REAP FINANCIAL GROUP, LLC",
  "dbas": [],
  "city": "Austin",
  "state": "TX",
  "country": "United States",
  "cbsa_code": "12420",
  "metro": {
    "cbsa_code": "12420",
    "common_name": "Austin",
    "msa_name": "Austin-Round Rock-San Marcos, TX",
    "path": "/advisors/tx/austin"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2020-04-14",
  "years_registered": 6,
  "period": "2026-10-01",
  "filing_date": "2026-08-20",
  "carried_forward": false,
  "raum_total": 648236003.0,
  "raum_discretionary": 648236003.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 28,
  "advisory_employees": 6,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": 337687204.0,
      "count": 1121
    },
    "high_net_worth_individuals": {
      "raum": 308124217.0,
      "count": 163
    },
    "corporations_other_businesses": {
      "raum": 2424582.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AL",
    "CA",
    "CO",
    "FL",
    "NC",
    "OK",
    "PA",
    "SC",
    "TN",
    "TX",
    "WA"
  ],
  "websites": [
    "https://austinfinancialplanner.com",
    "https://austinsfinancialplanner.com",
    "https://dignityduringdivorce.com",
    "https://facebook.com/REAPFINANCIAL",
    "https://instagram.com/reapfinancial",
    "https://linkedin.com/company/reap-financial",
    "https://moneywontbuyhappiness.com",
    "https://mygarate.com",
    "https://pooronpaper.com",
    "https://reapevent.com",
    "https://reapfinancial.com",
    "https://reapprivateclient.com",
    "https://reapprivateclient.zoom.us",
    "https://reapwebinar.com",
    "https://retirereadytv.com",
    "https://retirerichlookpoor.com",
    "https://saveyourbenefits.com",
    "https://twitter.com/REAPFINANCIAL",
    "https://wealthradio.com",
    "https://youtube.com/c/Reapfinancial"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/144560",
  "city_as_filed": "AUSTIN",
  "url": "https://advisorcensus.com/firm/reap-financial-group-llc-austin-tx-144560",
  "display_name": "Reap Financial Group, LLC",
  "summary": "Reap Financial Group, LLC is an SEC-registered investment advisory firm in Austin, TX, registered since 2020, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 20, 2026.",
  "citation": "AdvisorCensus. Reap Financial Group, LLC (CRD 144560): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Reap Financial Group, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Reap Financial Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Reap Financial Group, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated August 20, 2026 states: Hourly rate: $400 an hour (Financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Reap Financial Group, LLC located?",
      "a": "Reap Financial Group, LLC's principal office is in Austin, TX, according to its Form ADV; the September 2026 filing also lists 2 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Reap Financial Group, LLC registered with the SEC or a state?",
      "a": "Reap Financial Group, LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 144560."
    },
    {
      "q": "How much does Reap Financial Group, LLC manage?",
      "a": "Reap Financial Group, LLC reports $648,236,003 in regulatory assets under management in its Form ADV filing dated August 20, 2026 (100% discretionary)."
    },
    {
      "q": "How have Reap Financial Group, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Reap Financial Group, LLC: Regulatory assets under management: $234,888,982 in the October 2021 data and $648,236,003 in the October 2026 data, up 176%. Total employees: 13 in October 2021 and 28 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Reap Financial Group, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,121); high net worth individuals (163)."
    },
    {
      "q": "Which custodians does Reap Financial Group, LLC use?",
      "a": "Reap Financial Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Reap Financial Group, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/144560"
    },
    {
      "q": "What changed in Reap Financial Group, LLC's recent Form ADV filings?",
      "a": "In the September 2026 filing data: Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 234888982.0,
      "total_employees": 13,
      "filing_date": "2021-08-10"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 299632410.0,
      "total_employees": 14,
      "filing_date": "2022-04-21"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 380599146.0,
      "total_employees": 20,
      "filing_date": "2023-03-22"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 443510505.0,
      "total_employees": 20,
      "filing_date": "2024-06-27"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 510193622.0,
      "total_employees": 24,
      "filing_date": "2025-06-05"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 648236003.0,
      "total_employees": 28,
      "filing_date": "2026-08-20"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 7 to 6.",
        "Regulatory assets under management went from $510,193,622 to $648,236,003 (+27%)."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Registered or notice-filed in PA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 20, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $400 an hour (Financial planning services)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $400 an hour (Financial planning services)"
        ],
        "quotes": [
          "Financial planning services are offered either on a fixed fee basis or based on a maximum hourly rate of $400 per hour, depending on the complexity of the client’s planning needs."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 400.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "Financial planning services"
        }
      ]
    },
    "quotes": [
      "Financial planning services are offered either on a fixed fee basis or based on a maximum hourly rate of $400 per hour, depending on the complexity of the client’s planning needs."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/reap-financial-group-llc-austin-tx-144560.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1121,
      "fewer_than_5": false,
      "raum": 337687204.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 163,
      "fewer_than_5": false,
      "raum": 308124217.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": true,
      "raum": 2424582.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/144560",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}