# Reality Financial Planning Services, LLC

> Reality Financial Planning Services, LLC is an SEC-registered investment advisory firm in Sarasota, FL, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.

- CRD: 143352
- Filed as: REALITY FINANCIAL PLANNING SERVICES, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Sarasota, FL
- Filing period: October 2026
- Form ADV filing dated: March 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/143352
- AdvisorCensus page: https://advisorcensus.com/firm/reality-financial-planning-services-llc-sarasota-fl-143352

## Quick answers

**How is Reality Financial Planning Services, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Reality Financial Planning Services, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Reality Financial Planning Services, LLC charge?**
Its Form ADV Part 2A brochure dated March 20, 2026 states: Hourly rate: $175 to $250 an hour (Financial planning services); Subscription: $75 to $150 a quarter (ongoing assistance after delivery of their plan or advice). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Reality Financial Planning Services, LLC located?**
Reality Financial Planning Services, LLC's principal office is in Sarasota, FL, according to its Form ADV.

**Is Reality Financial Planning Services, LLC registered with the SEC or a state?**
Reality Financial Planning Services, LLC is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 143352.

**How much does Reality Financial Planning Services, LLC manage?**
Reality Financial Planning Services, LLC reports $125,936,912 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary).

**What types of clients does Reality Financial Planning Services, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (181); high net worth individuals (33).

**Which custodians does Reality Financial Planning Services, LLC use?**
Reality Financial Planning Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Reality Financial Planning Services, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/143352

**What changed in Reality Financial Planning Services, LLC's recent Form ADV filings?**
In the December 2025 filing data: Newly registered with the SEC.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 20, 2026)

- Hourly rate: $175 to $250 an hour (Financial planning services)

> Financial planning services fees range from $175 to $250 per hour (depending on the representative serving the client), billed in 10-minute increments, and a partial increment will be treated as a whole.

- Subscription: $75 to $150 a quarter (ongoing assistance after delivery of their plan or advice)

> A fixed fee may be used when a client prefers ongoing assistance after delivery of their plan or advice. Our fee ranges from $75 to $150 per quarter and is due within the first 10 calendar days of each new quarter (quarterly, in advance).

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $125,936,912
- Discretionary: $125,936,912
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 181 | $54,394,634 |
| High net worth individuals | 33 | $68,556,198 |
| Corporations or other businesses not listed above | Fewer than 5 | $2,986,080 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Educational seminars/workshops

### Firm details
- Registered since: 2025 (0 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- realityfinancialplanning.com

## Changes in the filing (last 12 months)

### December 2025
- Newly registered with the SEC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Reality Financial Planning Services, LLC (CRD 143352): Form ADV filing data as of October 2026.