{
  "crd_number": 143352,
  "slug": "reality-financial-planning-services-llc-sarasota-fl-143352",
  "primary_business_name": "REALITY FINANCIAL PLANNING SERVICES, LLC",
  "legal_name": "REALITY FINANCIAL PLANNING SERVICES, LLC",
  "dbas": [],
  "city": "Sarasota",
  "state": "FL",
  "country": "United States",
  "cbsa_code": "35840",
  "metro": {
    "cbsa_code": "35840",
    "common_name": "North Port",
    "msa_name": "North Port-Bradenton-Sarasota, FL",
    "path": "/advisors/fl/north-port"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2025-11-13",
  "years_registered": 0,
  "period": "2026-10-01",
  "filing_date": "2026-03-20",
  "carried_forward": false,
  "raum_total": 125936912.0,
  "raum_discretionary": 125936912.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 2,
  "advisory_employees": 2,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": 54394634.0,
      "count": 181
    },
    "high_net_worth_individuals": {
      "raum": 68556198.0,
      "count": 33
    },
    "corporations_other_businesses": {
      "raum": 2986080.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL"
  ],
  "websites": [
    "https://realityfinancialplanning.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/143352",
  "city_as_filed": "SARASOTA",
  "url": "https://advisorcensus.com/firm/reality-financial-planning-services-llc-sarasota-fl-143352",
  "display_name": "Reality Financial Planning Services, LLC",
  "summary": "Reality Financial Planning Services, LLC is an SEC-registered investment advisory firm in Sarasota, FL, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.",
  "citation": "AdvisorCensus. Reality Financial Planning Services, LLC (CRD 143352): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Reality Financial Planning Services, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Reality Financial Planning Services, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Reality Financial Planning Services, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 20, 2026 states: Hourly rate: $175 to $250 an hour (Financial planning services); Subscription: $75 to $150 a quarter (ongoing assistance after delivery of their plan or advice). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Reality Financial Planning Services, LLC located?",
      "a": "Reality Financial Planning Services, LLC's principal office is in Sarasota, FL, according to its Form ADV."
    },
    {
      "q": "Is Reality Financial Planning Services, LLC registered with the SEC or a state?",
      "a": "Reality Financial Planning Services, LLC is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 143352."
    },
    {
      "q": "How much does Reality Financial Planning Services, LLC manage?",
      "a": "Reality Financial Planning Services, LLC reports $125,936,912 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary)."
    },
    {
      "q": "What types of clients does Reality Financial Planning Services, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (181); high net worth individuals (33)."
    },
    {
      "q": "Which custodians does Reality Financial Planning Services, LLC use?",
      "a": "Reality Financial Planning Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Reality Financial Planning Services, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/143352"
    },
    {
      "q": "What changed in Reality Financial Planning Services, LLC's recent Form ADV filings?",
      "a": "In the December 2025 filing data: Newly registered with the SEC."
    }
  ],
  "filing_history": [],
  "recent_changes": [
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Newly registered with the SEC."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 20, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $175 to $250 an hour (Financial planning services)",
      "Subscription: $75 to $150 a quarter (ongoing assistance after delivery of their plan or advice)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $175 to $250 an hour (Financial planning services)"
        ],
        "quotes": [
          "Financial planning services fees range from $175 to $250 per hour (depending on the representative serving the client), billed in 10-minute increments, and a partial increment will be treated as a whole."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Subscription: $75 to $150 a quarter (ongoing assistance after delivery of their plan or advice)"
        ],
        "quotes": [
          "A fixed fee may be used when a client prefers ongoing assistance after delivery of their plan or advice. Our fee ranges from $75 to $150 per quarter and is due within the first 10 calendar days of each new quarter (quarterly, in advance)."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": null,
          "min": 175.0,
          "max": 250.0,
          "period": "hour",
          "service": "Financial planning services"
        },
        {
          "kind": "subscription",
          "amount": null,
          "min": 75.0,
          "max": 150.0,
          "period": "quarterly",
          "service": "ongoing assistance after delivery of their plan or advice"
        }
      ]
    },
    "quotes": [
      "Financial planning services fees range from $175 to $250 per hour (depending on the representative serving the client), billed in 10-minute increments, and a partial increment will be treated as a whole.",
      "A fixed fee may be used when a client prefers ongoing assistance after delivery of their plan or advice. Our fee ranges from $75 to $150 per quarter and is due within the first 10 calendar days of each new quarter (quarterly, in advance)."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/reality-financial-planning-services-llc-sarasota-fl-143352.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 181,
      "fewer_than_5": false,
      "raum": 54394634.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 33,
      "fewer_than_5": false,
      "raum": 68556198.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": true,
      "raum": 2986080.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/143352",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}