# REA Financial

> REA Financial is an SEC-registered investment advisory firm in Orlando, FL, registered since 2026, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated September 30, 2026.

- CRD: 340696
- Filed as: REA FINANCIAL
- Legal name: REA Financial, Inc
- Registration: SEC-registered investment adviser (status as filed: 120-Day Approval)
- Location: Orlando, FL
- Filing period: October 2026
- Form ADV filing dated: September 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/340696
- AdvisorCensus page: https://advisorcensus.com/firm/rea-financial-orlando-fl-340696

## Quick answers

**How is REA Financial compensated?**
On its Form ADV (Item 5.E, October 2026), REA Financial reports these compensation arrangements: a percentage of assets under its management.

**What does REA Financial's brochure say about its fees?**
Its Form ADV Part 2A brochure dated August 10, 2026 states: Up to $500,000: 1.5% a year; $500,001 to $1,000,000: 1.35% a year; $1,000,001 to $2,000,000: 1.2% a year; $2,000,001 to $3,000,000: 1% a year; $3,000,001 to $5,000,000: 0.85% a year; Above $5,000,001: 0.75% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is REA Financial located?**
REA Financial's principal office is in Orlando, FL, according to its Form ADV.

**Is REA Financial registered with the SEC or a state?**
REA Financial is an SEC-registered investment advisory firm, registered since 2026. Status as filed: 120-Day Approval. CRD 340696.

**How much does REA Financial manage?**
REA Financial reports $54,836,527 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (78% discretionary).

**What types of clients does REA Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (131); high net worth individuals (15).

**Which custodians does REA Financial use?**
REA Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does REA Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/340696

**Does REA Financial state an account minimum?**
Its Form ADV Part 2A brochure dated August 10, 2026 says: "We do not have a minimum account size for our asset management services."

**What changed in REA Financial's recent Form ADV filings?**
In the September 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated August 10, 2026)

- Up to $500,000: 1.5% a year
- $500,001 to $1,000,000: 1.35% a year
- $1,000,001 to $2,000,000: 1.2% a year
- $2,000,001 to $3,000,000: 1% a year
- $3,000,001 to $5,000,000: 0.85% a year
- Above $5,000,001: 0.75% a year

> Rea Financial is compensated for providing asset management services by charging a negotiable fee based on the total assets under management. The fees and billing will be pre-determined in writing in the Investment Advisory Agreement executed by you and Rea Financial.

> $0 - $500,000 1.5% $500,001 - $1,000,000 1.35% $1,000,001 - $2,000,000 1.2% $2,000,001 - $3,000,000 1% $3,000,001 - $5,000,000 0.85% $5,000,001 + 0.75%

- Account minimum: None

> We do not have a minimum account size for our asset management services.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $54,836,527
- Discretionary: $42,799,743
- Non-discretionary: $12,036,784

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 131 | $32,436,527 |
| High net worth individuals | 15 | $22,400,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2026 (0 years)
- Employees: 3 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Changes in the filing (last 12 months)

### September 2026
- Updated its list of owners and control persons (Schedule A).

### May 2026
- Newly registered with the SEC.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. REA Financial (CRD 340696): Form ADV filing data as of October 2026.