{
  "crd_number": 340696,
  "slug": "rea-financial-orlando-fl-340696",
  "primary_business_name": "REA FINANCIAL",
  "legal_name": "REA FINANCIAL, INC",
  "dbas": [],
  "city": "Orlando",
  "state": "FL",
  "country": "United States",
  "cbsa_code": "36740",
  "metro": {
    "cbsa_code": "36740",
    "common_name": "Orlando",
    "msa_name": "Orlando-Kissimmee-Sanford, FL",
    "path": "/advisors/fl/orlando"
  },
  "registration_type": "sec",
  "registration_status": "120-Day Approval",
  "registration_date": "2026-04-20",
  "years_registered": 0,
  "period": "2026-10-01",
  "filing_date": "2026-09-30",
  "carried_forward": false,
  "raum_total": 54836527.0,
  "raum_discretionary": 42799743.0,
  "raum_non_discretionary": 12036784.0,
  "raum_band": "25m_100m",
  "raum_band_label": "$25 million to $100 million",
  "total_employees": 3,
  "advisory_employees": 1,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 32436527.0,
      "count": 131
    },
    "high_net_worth_individuals": {
      "raum": 22400000.0,
      "count": 15
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "TX"
  ],
  "websites": [],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/340696",
  "city_as_filed": "ORLANDO",
  "url": "https://advisorcensus.com/firm/rea-financial-orlando-fl-340696",
  "display_name": "REA Financial",
  "summary": "REA Financial is an SEC-registered investment advisory firm in Orlando, FL, registered since 2026, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated September 30, 2026.",
  "citation": "AdvisorCensus. REA Financial (CRD 340696): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is REA Financial compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), REA Financial reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "How much does REA Financial charge?",
      "a": "Its Form ADV Part 2A brochure dated August 10, 2026 states: Up to $500,000: 1.5% a year; $500,001 to $1,000,000: 1.35% a year; $1,000,001 to $2,000,000: 1.2% a year; $2,000,001 to $3,000,000: 1% a year; $3,000,001 to $5,000,000: 0.85% a year; Above $5,000,001: 0.75% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is REA Financial located?",
      "a": "REA Financial's principal office is in Orlando, FL, according to its Form ADV."
    },
    {
      "q": "Is REA Financial registered with the SEC or a state?",
      "a": "REA Financial is an SEC-registered investment advisory firm, registered since 2026. Status as filed: 120-Day Approval. CRD 340696."
    },
    {
      "q": "How much does REA Financial manage?",
      "a": "REA Financial reports $54,836,527 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (78% discretionary)."
    },
    {
      "q": "What types of clients does REA Financial serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (131); high net worth individuals (15)."
    },
    {
      "q": "Which custodians does REA Financial use?",
      "a": "REA Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does REA Financial report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/340696"
    },
    {
      "q": "Does REA Financial state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated August 10, 2026 says: \"We do not have a minimum account size for our asset management services.\""
    },
    {
      "q": "What changed in REA Financial's recent Form ADV filings?",
      "a": "In the September 2026 filing data: Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-05-01",
      "period_label": "May 2026",
      "notes": [
        "Newly registered with the SEC.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 10, 2026",
    "provided_by_the_firm": false,
    "tiers": [
      {
        "band": "Up to $500,000",
        "rate": "1.5%"
      },
      {
        "band": "$500,001 to $1,000,000",
        "rate": "1.35%"
      },
      {
        "band": "$1,000,001 to $2,000,000",
        "rate": "1.2%"
      },
      {
        "band": "$2,000,001 to $3,000,000",
        "rate": "1%"
      },
      {
        "band": "$3,000,001 to $5,000,000",
        "rate": "0.85%"
      },
      {
        "band": "Above $5,000,001",
        "rate": "0.75%"
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $500,000: 1.5% a year",
          "$500,001 to $1,000,000: 1.35% a year",
          "$1,000,001 to $2,000,000: 1.2% a year",
          "$2,000,001 to $3,000,000: 1% a year",
          "$3,000,001 to $5,000,000: 0.85% a year",
          "Above $5,000,001: 0.75% a year"
        ],
        "quotes": [
          "Rea Financial is compensated for providing asset management services by charging a negotiable fee based on the total assets under management. The fees and billing will be pre-determined in writing in the Investment Advisory Agreement executed by you and Rea Financial.",
          "$0 - $500,000 1.5%\n$500,001 - $1,000,000 1.35%\n$1,000,001 - $2,000,000 1.2%\n$2,000,001 - $3,000,000 1%\n$3,000,001 - $5,000,000 0.85%\n$5,000,001 + 0.75%"
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "We do not have a minimum account size for our asset management services."
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": 0.0,
          "max": 500000.0,
          "rate_pct": 1.5
        },
        {
          "min": 500001.0,
          "max": 1000000.0,
          "rate_pct": 1.35
        },
        {
          "min": 1000001.0,
          "max": 2000000.0,
          "rate_pct": 1.2
        },
        {
          "min": 2000001.0,
          "max": 3000000.0,
          "rate_pct": 1.0
        },
        {
          "min": 3000001.0,
          "max": 5000000.0,
          "rate_pct": 0.85
        },
        {
          "min": 5000001.0,
          "max": null,
          "rate_pct": 0.75
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 0.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "Rea Financial is compensated for providing asset management services by charging a negotiable fee based on the total assets under management. The fees and billing will be pre-determined in writing in the Investment Advisory Agreement executed by you and Rea Financial.",
      "$0 - $500,000 1.5%\n$500,001 - $1,000,000 1.35%\n$1,000,001 - $2,000,000 1.2%\n$2,000,001 - $3,000,000 1%\n$3,000,001 - $5,000,000 0.85%\n$5,000,001 + 0.75%",
      "We do not have a minimum account size for our asset management services."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/rea-financial-orlando-fl-340696.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 131,
      "fewer_than_5": false,
      "raum": 32436527.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 15,
      "fewer_than_5": false,
      "raum": 22400000.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/340696",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}