{
  "crd_number": 114885,
  "slug": "rather-and-kittrell-inc-knoxville-tn-114885",
  "primary_business_name": "RATHER & KITTRELL, INC.",
  "legal_name": "RATHER & KITTRELL, INC.",
  "dbas": [],
  "city": "Knoxville",
  "state": "TN",
  "country": "United States",
  "cbsa_code": "28940",
  "metro": {
    "cbsa_code": "28940",
    "common_name": "Knoxville",
    "msa_name": "Knoxville, TN",
    "path": "/advisors/tn/knoxville"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2006-07-14",
  "years_registered": 20,
  "period": "2026-10-01",
  "filing_date": "2026-08-07",
  "carried_forward": false,
  "raum_total": 2252296454.0,
  "raum_discretionary": 1300542294.0,
  "raum_non_discretionary": 951754160.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 32,
  "advisory_employees": 17,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 996.0,
      "count": null,
      "description": "FIRM ACCOUNTS",
      "fewer_than_5": true
    },
    "charitable": {
      "raum": 23942680.0,
      "count": 7
    },
    "individuals": {
      "raum": 275076875.0,
      "count": 613
    },
    "banking_thrift": {
      "raum": 79725907.0,
      "count": 3,
      "fewer_than_5": true
    },
    "state_municipal": {
      "raum": 1800067.0,
      "count": 1,
      "fewer_than_5": true
    },
    "insurance_companies": {
      "raum": 3029328.0,
      "count": 1,
      "fewer_than_5": true
    },
    "pension_profit_sharing": {
      "raum": 864692578.0,
      "count": 113
    },
    "other_investment_advisers": {
      "raum": 1671195.0,
      "count": 1,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 993015506.0,
      "count": 369
    },
    "corporations_other_businesses": {
      "raum": 9341322.0,
      "count": 2
    }
  },
  "compensation_types": [
    "commissions",
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "other",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AL",
    "CO",
    "FL",
    "GA",
    "LA",
    "NC",
    "NH",
    "SC",
    "TN",
    "TX",
    "VA"
  ],
  "websites": [
    "https://facebook.com/RKCAPITAL",
    "https://fillinyourfuture.com",
    "https://instagram.com/ratherkittrell",
    "https://linkedin.com/COMPANY/RATHER-&-KITTRELL",
    "https://meetfutureyou.com",
    "https://rkcapital.com",
    "https://twitter.com/RATHERKITTRELL"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/114885",
  "city_as_filed": "KNOXVILLE",
  "url": "https://advisorcensus.com/firm/rather-and-kittrell-inc-knoxville-tn-114885",
  "display_name": "Rather & Kittrell, Inc.",
  "summary": "Rather & Kittrell, Inc. is an SEC-registered investment advisory firm in Knoxville, TN, registered since 2006, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 7, 2026.",
  "citation": "AdvisorCensus. Rather & Kittrell, Inc. (CRD 114885): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Commissions"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Rather & Kittrell, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Rather & Kittrell, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions."
    },
    {
      "q": "Where is Rather & Kittrell, Inc. located?",
      "a": "Rather & Kittrell, Inc.'s principal office is in Knoxville, TN, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Rather & Kittrell, Inc. registered with the SEC or a state?",
      "a": "Rather & Kittrell, Inc. is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 114885."
    },
    {
      "q": "How much does Rather & Kittrell, Inc. manage?",
      "a": "Rather & Kittrell, Inc. reports $2,252,296,454 in regulatory assets under management in its Form ADV filing dated August 7, 2026 (58% discretionary)."
    },
    {
      "q": "How have Rather & Kittrell, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Rather & Kittrell, Inc.: Regulatory assets under management: $1,057,573,646 in the October 2021 data and $2,252,296,454 in the October 2026 data, up 113%. Total employees: 22 in October 2021 and 32 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Rather & Kittrell, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (613); high net worth individuals (369); pension and profit sharing plans (but not the plan participants or government pension plans) (113)."
    },
    {
      "q": "Which custodians does Rather & Kittrell, Inc. use?",
      "a": "Rather & Kittrell, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Rather & Kittrell, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/114885"
    },
    {
      "q": "What changed in Rather & Kittrell, Inc.'s recent Form ADV filings?",
      "a": "In the September 2026 filing data: Registered or notice-filed in CO."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 1057573646.0,
      "total_employees": 22,
      "filing_date": "2021-09-18"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 1271370168.0,
      "total_employees": 27,
      "filing_date": "2022-09-08"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 1204469809.0,
      "total_employees": 25,
      "filing_date": "2023-05-08"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 1491125911.0,
      "total_employees": 28,
      "filing_date": "2024-09-26"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 1855203829.0,
      "total_employees": 30,
      "filing_date": "2025-04-11"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 2252296454.0,
      "total_employees": 32,
      "filing_date": "2026-08-07"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Registered or notice-filed in CO."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 16 to 17.",
        "Regulatory assets under management went from $1,855,203,829 to $2,252,296,454 (+21%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/rather-and-kittrell-inc-knoxville-tn-114885.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 613,
      "fewer_than_5": false,
      "raum": 275076875.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 369,
      "fewer_than_5": false,
      "raum": 993015506.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 3,
      "fewer_than_5": true,
      "raum": 79725907.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 113,
      "fewer_than_5": false,
      "raum": 864692578.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 7,
      "fewer_than_5": false,
      "raum": 23942680.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 1,
      "fewer_than_5": true,
      "raum": 1800067.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 1,
      "fewer_than_5": true,
      "raum": 1671195.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 1,
      "fewer_than_5": true,
      "raum": 3029328.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 2,
      "fewer_than_5": false,
      "raum": 9341322.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": null,
      "fewer_than_5": true,
      "raum": 996.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/114885",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}