# Quality Financial Concepts

> Quality Financial Concepts is an SEC-registered investment advisory firm in Maryville, TN, registered since 2026, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 2, 2026.

- CRD: 118886
- Filed as: QUALITY FINANCIAL CONCEPTS
- Legal name: QFC Advisory LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Maryville, TN
- Filing period: October 2026
- Form ADV filing dated: June 2, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/118886
- AdvisorCensus page: https://advisorcensus.com/firm/quality-financial-concepts-maryville-tn-118886

## Quick answers

**How is Quality Financial Concepts compensated?**
On its Form ADV (Item 5.E, October 2026), Quality Financial Concepts reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Quality Financial Concepts charge?**
Its Form ADV Part 2A brochure dated April 22, 2026 states: Hourly rate: $50 to $400 an hour (financial planning and related services); Hourly rate: $250 an hour (financial planning and related services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Quality Financial Concepts located?**
Quality Financial Concepts' principal office is in Maryville, TN, according to its Form ADV.

**Is Quality Financial Concepts registered with the SEC or a state?**
Quality Financial Concepts is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 118886.

**How much does Quality Financial Concepts manage?**
Quality Financial Concepts reports $128,841,915 in regulatory assets under management in its Form ADV filing dated June 2, 2026 (100% discretionary).

**What types of clients does Quality Financial Concepts serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (179); high net worth individuals (27); corporations or other businesses not listed above (2).

**Which custodians does Quality Financial Concepts use?**
Quality Financial Concepts' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Quality Financial Concepts report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/118886

**What changed in Quality Financial Concepts' recent Form ADV filings?**
In the July 2026 filing data: Registered or notice-filed in NC.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated April 22, 2026)

- Minimum annual fee: $2,750

> The minimum annual fee is $2,750 for standard portfolio accounts. QFC may waive this minimum fee, in its discretion.

- Hourly rate: $50 to $400 an hour (financial planning and related services)

> Hourly fees range from $50.00 to $400.00 however the standard hourly rate is $250.00 and per diem fees are up to $3,500 per day, depending

- Hourly rate: $250 an hour (financial planning and related services)

> Hourly fees range from $50.00 to $400.00 however the standard hourly rate is $250.00 and per diem fees are up to $3,500 per day, depending

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $128,841,915
- Discretionary: $128,775,037
- Non-discretionary: $66,878

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 179 | $71,273,903 |
| High net worth individuals | 27 | $47,252,070 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $2,646,716 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 2 | $5,787,070 |
| Other | 2 | $1,882,156 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2026 (0 years)
- Employees: 4 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, NC, NY, TN, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- goqfc.com
- qualityfinancial.com
- LinkedIn @DOUG-HORN-CFP
- LinkedIn @DOUG-HORN-CFP®-9301436

## Changes in the filing (last 12 months)

### July 2026
- Registered or notice-filed in NC.

### June 2026
- Newly registered with the SEC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Quality Financial Concepts (CRD 118886): Form ADV filing data as of October 2026.