{
  "crd_number": 118886,
  "slug": "quality-financial-concepts-maryville-tn-118886",
  "primary_business_name": "QUALITY FINANCIAL CONCEPTS",
  "legal_name": "QFC ADVISORY LLC",
  "dbas": [],
  "city": "Maryville",
  "state": "TN",
  "country": "United States",
  "cbsa_code": "28940",
  "metro": {
    "cbsa_code": "28940",
    "common_name": "Knoxville",
    "msa_name": "Knoxville, TN",
    "path": "/advisors/tn/knoxville"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2026-05-21",
  "years_registered": 0,
  "period": "2026-10-01",
  "filing_date": "2026-06-02",
  "carried_forward": false,
  "raum_total": 128841915.0,
  "raum_discretionary": 128775037.0,
  "raum_non_discretionary": 66878.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 4,
  "advisory_employees": 2,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 1882156.0,
      "count": 2,
      "description": "ADVISER AND OWNER",
      "fewer_than_5": true
    },
    "charitable": {
      "raum": 0.0,
      "count": 0
    },
    "individuals": {
      "raum": 71273903.0,
      "count": 179
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 2646716.0,
      "count": 1,
      "fewer_than_5": true
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 47252070.0,
      "count": 27
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 5787070.0,
      "count": 2,
      "fewer_than_5": true
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "NC",
    "NY",
    "TN",
    "TX",
    "VA"
  ],
  "websites": [
    "https://goqfc.com",
    "https://linkedin.com/IN/DOUG-HORN-CFP?-9301436%2F=",
    "https://linkedin.com/IN/DOUG-HORN-CFP®-9301436",
    "https://qualityfinancial.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/118886",
  "city_as_filed": "MARYVILLE",
  "url": "https://advisorcensus.com/firm/quality-financial-concepts-maryville-tn-118886",
  "display_name": "Quality Financial Concepts",
  "summary": "Quality Financial Concepts is an SEC-registered investment advisory firm in Maryville, TN, registered since 2026, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 2, 2026.",
  "citation": "AdvisorCensus. Quality Financial Concepts (CRD 118886): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Quality Financial Concepts compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Quality Financial Concepts reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Quality Financial Concepts charge?",
      "a": "Its Form ADV Part 2A brochure dated April 22, 2026 states: Hourly rate: $50 to $400 an hour (financial planning and related services); Hourly rate: $250 an hour (financial planning and related services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Quality Financial Concepts located?",
      "a": "Quality Financial Concepts' principal office is in Maryville, TN, according to its Form ADV."
    },
    {
      "q": "Is Quality Financial Concepts registered with the SEC or a state?",
      "a": "Quality Financial Concepts is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 118886."
    },
    {
      "q": "How much does Quality Financial Concepts manage?",
      "a": "Quality Financial Concepts reports $128,841,915 in regulatory assets under management in its Form ADV filing dated June 2, 2026 (100% discretionary)."
    },
    {
      "q": "What types of clients does Quality Financial Concepts serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (179); high net worth individuals (27); corporations or other businesses not listed above (2)."
    },
    {
      "q": "Which custodians does Quality Financial Concepts use?",
      "a": "Quality Financial Concepts' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Quality Financial Concepts report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/118886"
    },
    {
      "q": "What changed in Quality Financial Concepts' recent Form ADV filings?",
      "a": "In the July 2026 filing data: Registered or notice-filed in NC."
    }
  ],
  "filing_history": [],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Registered or notice-filed in NC."
      ]
    },
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Newly registered with the SEC."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated April 22, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": "$2,750",
    "planning_fees": [
      "Hourly rate: $50 to $400 an hour (financial planning and related services)",
      "Hourly rate: $250 an hour (financial planning and related services)"
    ],
    "figures": [
      {
        "label": "Minimum annual fee",
        "statements": [
          "Minimum annual fee: $2,750"
        ],
        "quotes": [
          "The minimum annual fee is $2,750 for standard portfolio accounts. QFC may waive this minimum fee, in its discretion."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $50 to $400 an hour (financial planning and related services)"
        ],
        "quotes": [
          "Hourly fees range from $50.00 to $400.00 however the standard hourly rate is $250.00 and per diem fees are up to $3,500 per day, depending"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $250 an hour (financial planning and related services)"
        ],
        "quotes": [
          "Hourly fees range from $50.00 to $400.00 however the standard hourly rate is $250.00 and per diem fees are up to $3,500 per day, depending"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": 2750.0,
      "planning": [
        {
          "kind": "hourly",
          "amount": null,
          "min": 50.0,
          "max": 400.0,
          "period": "hour",
          "service": "financial planning and related services"
        },
        {
          "kind": "hourly",
          "amount": 250.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "financial planning and related services"
        }
      ]
    },
    "quotes": [
      "The minimum annual fee is $2,750 for standard portfolio accounts. QFC may waive this minimum fee, in its discretion.",
      "Hourly fees range from $50.00 to $400.00 however the standard hourly rate is $250.00 and per diem fees are up to $3,500 per day, depending",
      "Hourly fees range from $50.00 to $400.00 however the standard hourly rate is $250.00 and per diem fees are up to $3,500 per day, depending"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/quality-financial-concepts-maryville-tn-118886.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 179,
      "fewer_than_5": false,
      "raum": 71273903.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 27,
      "fewer_than_5": false,
      "raum": 47252070.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 1,
      "fewer_than_5": true,
      "raum": 2646716.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 2,
      "fewer_than_5": true,
      "raum": 5787070.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 2,
      "fewer_than_5": true,
      "raum": 1882156.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/118886",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}