{
  "crd_number": 305430,
  "slug": "pulse-financial-planning-rochester-mn-305430",
  "primary_business_name": "PULSE FINANCIAL PLANNING",
  "legal_name": "PULSE FINANCIAL PLANNING LLC",
  "dbas": [],
  "city": "Rochester",
  "state": "MN",
  "country": "United States",
  "cbsa_code": "40340",
  "metro": {
    "cbsa_code": "40340",
    "common_name": "Rochester",
    "msa_name": "Rochester, MN",
    "path": "/advisors/mn/rochester"
  },
  "registration_type": "state",
  "registration_status": "APPROVED",
  "registration_date": "2019-10-15",
  "years_registered": 6,
  "period": "2026-10-01",
  "filing_date": "2026-01-08",
  "carried_forward": false,
  "raum_total": 22600095.0,
  "raum_discretionary": 22600095.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "under_25m",
  "raum_band_label": "Under $25 million",
  "total_employees": 1,
  "advisory_employees": 1,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 8433285.0,
      "count": 34
    },
    "high_net_worth_individuals": {
      "raum": 14166810.0,
      "count": 7
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "MN"
  ],
  "websites": [
    "https://facebook.com/mattelliottcfp",
    "https://feeonlynetwork.com/financial-advisor/matt-elliott",
    "https://instagram.com/pulsefinancialplanning",
    "https://letsmakeaplan.org/choose-a-cfp-professional/find-a-cfp-professional/Details?key=9078edc0-9652-473d-89c9-71a840da247",
    "https://linkedin.com/company/30603607",
    "https://napfa.org/firm/45674/29799",
    "https://napfa.org/member/97605/29799",
    "https://pulsefinancialplanning.com",
    "https://whitecoatinvestor.com/pulse-financial-planning-llc"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/305430",
  "city_as_filed": "ROCHESTER",
  "url": "https://advisorcensus.com/firm/pulse-financial-planning-rochester-mn-305430",
  "display_name": "Pulse Financial Planning",
  "summary": "Pulse Financial Planning is a state-registered investment advisory firm in Rochester, MN, registered since 2019, reporting under $25 million in regulatory assets under management in its Form ADV filing dated January 8, 2026.",
  "citation": "AdvisorCensus. Pulse Financial Planning (CRD 305430): Form ADV filing data as of October 2026.",
  "registration_type_label": "State-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Pulse Financial Planning compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Pulse Financial Planning reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Pulse Financial Planning located?",
      "a": "Pulse Financial Planning's principal office is in Rochester, MN, according to its Form ADV."
    },
    {
      "q": "Is Pulse Financial Planning registered with the SEC or a state?",
      "a": "Pulse Financial Planning is a state-registered investment advisory firm, registered since 2019. Status as filed: APPROVED. CRD 305430."
    },
    {
      "q": "How much does Pulse Financial Planning manage?",
      "a": "Pulse Financial Planning reports $22,600,095 in regulatory assets under management in its Form ADV filing dated January 8, 2026 (100% discretionary)."
    },
    {
      "q": "What types of clients does Pulse Financial Planning serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (34); high net worth individuals (7)."
    },
    {
      "q": "Does Pulse Financial Planning report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/305430"
    }
  ],
  "filing_history": [],
  "recent_changes": [],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/pulse-financial-planning-rochester-mn-305430.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 34,
      "fewer_than_5": false,
      "raum": 8433285.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 7,
      "fewer_than_5": false,
      "raum": 14166810.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/305430",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}