{
  "crd_number": 121897,
  "slug": "prufid-financial-advisors-llc-121897",
  "primary_business_name": "PRUFID FINANCIAL ADVISORS LLC",
  "legal_name": "PRUFID FINANCIAL ADVISORS LLC",
  "dbas": [],
  "city": null,
  "state": null,
  "country": null,
  "cbsa_code": null,
  "metro": null,
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2006-05-10",
  "years_registered": 20,
  "period": "2026-10-01",
  "filing_date": "2026-03-04",
  "carried_forward": false,
  "raum_total": 357971311.0,
  "raum_discretionary": 83938578.0,
  "raum_non_discretionary": 274032733.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 1,
  "advisory_employees": 1,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 39168412.0,
      "count": 1,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    },
    "state_municipal": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    },
    "investment_companies": {
      "raum": 0.0,
      "count": null
    },
    "pension_profit_sharing": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 242799617.0,
      "count": 27
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": null
    },
    "corporations_other_businesses": {
      "raum": 76003282.0,
      "count": 2,
      "fewer_than_5": true
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": null
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 2,
  "states_registered": [
    "MI",
    "TX"
  ],
  "websites": [
    "https://prufidfa.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/121897",
  "disclosure_items": [
    {
      "item": "11.D(2)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?"
    },
    {
      "item": "11.D(5)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?"
    }
  ],
  "city_as_filed": null,
  "url": "https://advisorcensus.com/firm/prufid-financial-advisors-llc-121897",
  "display_name": "Prufid Financial Advisors LLC",
  "summary": "Prufid Financial Advisors LLC is an SEC-registered investment advisory firm, registered since 2006, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 4, 2026.",
  "citation": "AdvisorCensus. Prufid Financial Advisors LLC (CRD 121897): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is Prufid Financial Advisors LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Prufid Financial Advisors LLC reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "How much does Prufid Financial Advisors LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 4, 2026 states: Up to $10,000,000: 0.235% a year; $10,000,000 to $20,000,000: 0.11% a year; $20,000,000 to $50,000,000: 0.055% a year; $50,000,000 to $100,000,000: 0.03% a year; Above $100,000,000: 0.02% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Is Prufid Financial Advisors LLC registered with the SEC or a state?",
      "a": "Prufid Financial Advisors LLC is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 121897."
    },
    {
      "q": "How much does Prufid Financial Advisors LLC manage?",
      "a": "Prufid Financial Advisors LLC reports $357,971,311 in regulatory assets under management in its Form ADV filing dated March 4, 2026 (23% discretionary)."
    },
    {
      "q": "How have Prufid Financial Advisors LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Prufid Financial Advisors LLC: Regulatory assets under management: $234,676,693 in the October 2021 data and $357,971,311 in the October 2026 data, up 53%. Total employees: 1 in October 2021 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Prufid Financial Advisors LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (27); corporations or other businesses not listed above (2); charitable organizations (1)."
    },
    {
      "q": "Which custodians does Prufid Financial Advisors LLC use?",
      "a": "Prufid Financial Advisors LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Prufid Financial Advisors LLC report any disciplinary disclosures?",
      "a": "Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.D(5) (another regulator's denial, suspension, or revocation of a registration or license, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121897"
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 234676693.0,
      "total_employees": 1,
      "filing_date": "2021-08-03"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 275209688.0,
      "total_employees": 1,
      "filing_date": "2022-03-04"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 251458206.0,
      "total_employees": 1,
      "filing_date": "2023-08-31"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 312095728.0,
      "total_employees": 1,
      "filing_date": "2024-03-07"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 328297436.0,
      "total_employees": 1,
      "filing_date": "2025-04-23"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 357971311.0,
      "total_employees": 1,
      "filing_date": "2026-03-04"
    }
  ],
  "recent_changes": [],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 4, 2026",
    "provided_by_the_firm": false,
    "tiers": [
      {
        "band": "Up to $10,000,000",
        "rate": "0.235%"
      },
      {
        "band": "$10,000,000 to $20,000,000",
        "rate": "0.11%"
      },
      {
        "band": "$20,000,000 to $50,000,000",
        "rate": "0.055%"
      },
      {
        "band": "$50,000,000 to $100,000,000",
        "rate": "0.03%"
      },
      {
        "band": "Above $100,000,000",
        "rate": "0.02%"
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $10,000,000: 0.235% a year",
          "$10,000,000 to $20,000,000: 0.11% a year",
          "$20,000,000 to $50,000,000: 0.055% a year",
          "$50,000,000 to $100,000,000: 0.03% a year",
          "Above $100,000,000: 0.02% a year"
        ],
        "quotes": [
          "For the PRUFID Portfolio Management Service, clients pay an annual fee based on percentage of assets under Management as per the fee schedule below.",
          "First $10,000,000 0.235% per year (0.05875% per quarter)",
          "Next $10,000,000 0.11% per year (0.0275% per quarter)",
          "Next $30,000,000 0.055% per year (0.01375% per quarter)",
          "Next $50,000,000 0.03% per year (0.0075% per quarter)",
          "Subsequent amounts 0.02% per year (0.005% per quarter)",
          "Fees are negotiable, based upon portfolio size and other business considerations."
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": 0.0,
          "max": 10000000.0,
          "rate_pct": 0.235
        },
        {
          "min": 10000000.0,
          "max": 20000000.0,
          "rate_pct": 0.11
        },
        {
          "min": 20000000.0,
          "max": 50000000.0,
          "rate_pct": 0.055
        },
        {
          "min": 50000000.0,
          "max": 100000000.0,
          "rate_pct": 0.03
        },
        {
          "min": 100000000.0,
          "max": null,
          "rate_pct": 0.02
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "For the PRUFID Portfolio Management Service, clients pay an annual fee based on percentage of assets under Management as per the fee schedule below.",
      "First $10,000,000 0.235% per year (0.05875% per quarter)",
      "Next $10,000,000 0.11% per year (0.0275% per quarter)",
      "Next $30,000,000 0.055% per year (0.01375% per quarter)",
      "Next $50,000,000 0.03% per year (0.0075% per quarter)",
      "Subsequent amounts 0.02% per year (0.005% per quarter)",
      "Fees are negotiable, based upon portfolio size and other business considerations."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/prufid-financial-advisors-llc-121897.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 27,
      "fewer_than_5": false,
      "raum": 242799617.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 1,
      "fewer_than_5": true,
      "raum": 39168412.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": null,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 2,
      "fewer_than_5": true,
      "raum": 76003282.0
    }
  ],
  "disclosure_line": "Reports 2 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/121897",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}