# Prudent Investor Advisors, LLC > Prudent Investor Advisors, LLC is an SEC-registered investment advisory firm in Folsom, CA, registered since 2004, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 26, 2026. - CRD: 121922 - Filed as: PRUDENT INVESTOR ADVISORS, LLC - Also doing business as: PRUDENT RETIREMENT SERVICES - Registration: SEC-registered investment adviser (status as filed: Approved) - Location: Folsom, CA - Filing period: October 2026 - Form ADV filing dated: March 26, 2026 - SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/121922 - AdvisorCensus page: https://advisorcensus.com/firm/prudent-investor-advisors-llc-folsom-ca-121922 ## Quick answers **How is Prudent Investor Advisors, LLC compensated?** On its Form ADV (Item 5.E, October 2026), Prudent Investor Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). **Where is Prudent Investor Advisors, LLC located?** Prudent Investor Advisors, LLC's principal office is in Folsom, CA, according to its Form ADV. **Is Prudent Investor Advisors, LLC registered with the SEC or a state?** Prudent Investor Advisors, LLC is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 121922. **How much does Prudent Investor Advisors, LLC manage?** Prudent Investor Advisors, LLC reports $1,302,177,184 in regulatory assets under management in its Form ADV filing dated March 26, 2026 (13% discretionary). **How have Prudent Investor Advisors, LLC's assets and staff changed since 2021?** In the Form ADV data for Prudent Investor Advisors, LLC: Regulatory assets under management: $847,104,530 in the October 2021 data and $1,302,177,184 in the October 2026 data, up 54%. Total employees: 5 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going. **What types of clients does Prudent Investor Advisors, LLC serve?** By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (153); pension and profit sharing plans (but not the plan participants or government pension plans) (30); high net worth individuals (26). **Which custodians does Prudent Investor Advisors, LLC use?** Prudent Investor Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists American Trust Investment Services, Inc., Ameritas Investment Company, LLC, Lincoln Financial Distributors, Inc. and TIAA-CREF Individual & Institutional Services, LLC as custodians holding 10% or more of its separately managed account assets. **Does Prudent Investor Advisors, LLC report any disciplinary disclosures?** Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121922 **What changed in Prudent Investor Advisors, LLC's recent Form ADV filings?** In the April 2026 filing data: Regulatory assets under management went from $1,153,613,208 to $1,302,177,184 (+13%). ## From the Form ADV filing ### Compensation (Item 5.E) - A percentage of assets under your management - Hourly charges - Fixed fees (other than subscription fees) ### Custodians (Schedule D, Section 5.K(3)) - American Trust Investment Services, Inc. - Ameritas Investment Company, LLC - Lincoln Financial Distributors, Inc. - TIAA-CREF Individual & Institutional Services, LLC Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian. ### Regulatory assets under management (Item 5.F) - Total: $1,302,177,184 - Discretionary: $171,474,603 - Non-discretionary: $1,130,702,581 ### Clients (Item 5.D) | Client type | Clients | Assets | | --- | --- | --- | | Individuals (other than high net worth individuals) | 153 | $40,321,745 | | High net worth individuals | 26 | $95,933,527 | | Pooled investment vehicles (other than investment companies and business development companies) | 1 | $137,350,186 | | Pension and profit sharing plans (but not the plan participants or government pension plans) | 30 | $615,647,242 | | Charitable organizations | 10 | $34,200,783 | | State or municipal government entities (including government pension plans) | 7 | $378,295,357 | | Corporations or other businesses not listed above | 3 | $428,344 | ### Advisory services (Item 5.G) - Financial planning services - Portfolio management for individuals and/or small businesses - Portfolio management for businesses (other than small businesses) or institutional clients - Pension consulting services ### Firm details - Registered since: 2004 (22 years) - Employees: 4 total, 4 performing advisory functions - Wrap fee program participation: No - States registered or notice-filed: AZ, CA, MI, TX, UT - Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11. ### Websites listed on Form ADV (Item 1.I) - prudentllc.com - Facebook @prudentllc - LinkedIn @prudent-investor-advisors-llc ## Assets and staff over time | Data period | Regulatory assets under management | Employees | Filing dated | | --- | --- | --- | --- | | October 2021 | $847,104,530 | 5 | March 12, 2021 | | October 2022 | $1,248,040,236 | 5 | April 8, 2022 | | October 2023 | $1,080,024,469 | 5 | March 9, 2023 | | October 2024 | $1,245,411,158 | 5 | March 20, 2024 | | October 2025 | $1,153,613,208 | 4 | March 19, 2025 | | October 2026 | $1,302,177,184 | 4 | March 26, 2026 | Regulatory assets under management: $847,104,530 in the October 2021 data and $1,302,177,184 in the October 2026 data, up 54%. Total employees: 5 in October 2021 and 4 in October 2026. ## Changes in the filing (last 12 months) ### April 2026 - Regulatory assets under management went from $1,153,613,208 to $1,302,177,184 (+13%). ## Source Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Prudent Investor Advisors, LLC (CRD 121922): Form ADV filing data as of October 2026.